Hayao Miyazaki Audience in United States

Hayao Miyazaki logo

Hayao Miyazaki has an estimated audience of 936,351 people in United States. 56.6% are female, 43.4% are male, average age 28.8. Top regions: California, Texas, New York. Top brand affinities: Milestones, Spirited Away, Princess Mononoke, Durarara!!, Howl's Moving Castle (film).

The average Hayao Miyazaki fan in United States is 28.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Milestones, Spirited Away, Princess Mononoke, with strongest over-indexing on Milestones (81.44× the country average). Demographically, the Hayao Miyazaki audience skews more female with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Hayao Miyazaki fans

Demographic split for Hayao Miyazaki audience in United States
MetricValue
Female56.6%
Male43.4%
Average age28.8
Estimated audience size936,351

Audience persona

The typical Hayao Miyazaki fan in United States is more female, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Milestones.

Top regions in United States

Top regions ranked by reach for Hayao Miyazaki in United States
RegionReachAffinity
California158,9661.54×
Texas78,1610.97×
New York65,5321.25×
Florida54,0090.85×
Illinois31,7091.02×
Washington31,0021.65×
Pennsylvania29,4130.93×
Georgia27,5630.96×
North Carolina24,3740.87×
Virginia23,6801.04×
Ohio23,5190.82×
Michigan23,1310.94×
New Jersey23,0770.97×
Arizona22,0671.15×
Massachusetts21,6691.17×
Colorado18,5981.26×
Oregon17,8741.67×
Tennessee15,4990.83×
Maryland15,0790.94×
Indiana14,5650.85×
Minnesota13,9551.04×
Missouri13,3940.89×
Wisconsin12,2330.87×
Utah10,7641.28×
South Carolina9,7140.69×
Kentucky9,6730.82×
Oklahoma9,4920.91×
Nevada9,3791.04×
Alabama9,2630.71×
Connecticut8,9020.95×
Louisiana8,7270.72×
Hawaii6,5731.63×
Arkansas6,5340.85×
Kansas6,3220.86×
Iowa6,0890.79×
Idaho5,4741.17×
New Mexico4,9351.05×
Mississippi4,3990.57×
Nebraska3,7940.81×
Maine3,7041.1×
New Hampshire3,4930.95×
Washington, District of Columbia3,4251.22×
West Virginia3,1460.72×
Alaska3,1401.57×
Rhode Island2,8280.95×
Montana2,5070.96×
Vermont2,1601.31×
Delaware1,8010.7×
North Dakota1,4400.75×
South Dakota1,4310.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hayao Miyazaki audience
BrandAffinityCategory
Milestones81.44×Music & Radio
Spirited Away59.77×Movies & TV
Princess Mononoke80.17×Movies & TV
Durarara!!171.31×Literature
Howl's Moving Castle (film)66.37×Movies & TV
My Neighbor Totoro68.03×Movies & TV
Father John Misty144.51×Music & Radio
Grave of the Fireflies78.24×Movies & TV
Tapir!59.04×Music & Radio
Life of Pi (film)70.78×Movies & TV
Porco Rosso92.79×Movies & TV
The Wind Rises76.94×Movies & TV
Castle in the Sky74.21×Movies & TV
D.Gray-man88.61×Literature
shaun white41.92×Sports
K (anime)13.49×Literature
Nausicaä of the Valley of the Wind (film)69.29×
Ponyo34.08×Movies & TV
Paul Thomas Anderson22.77×Movies & TV
One Day (2011 film)18.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hayao Miyazaki audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.84
Luxury OrientationPREMIUM2.54
SustainabilityBALANCE1.95
Early Adopter MentalityPOWER1.87
ExtroversionTHRILL1.61
Pet OwnershipJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for Hayao Miyazaki
CountryShare
United States20.8%
Japan16.4%
Italy5.6%

See Hayao Miyazaki audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Hayao Miyazaki have in United States?

Hayao Miyazaki has an estimated audience of 936,351 people in United States, concentrated in California and Texas.

What is the gender split and age of Hayao Miyazaki fans?

56.6% of Hayao Miyazaki fans are female, 43.4% are male, with an average age of 28.8 years.

Which brands do Hayao Miyazaki fans like most?

Hayao Miyazaki fans show strongest brand affinity for Milestones (81.44×), Spirited Away (59.77×), and Princess Mononoke (80.17×) over the country average.

Where do Hayao Miyazaki fans live in United States?

Hayao Miyazaki fans in United States are most concentrated in California (reach 158,966), Texas (reach 78,161), and New York (reach 65,532). These three regions account for the largest share of the active audience.

What other brands do Hayao Miyazaki fans also like?

Beyond Hayao Miyazaki itself, the audience over-indexes on Spirited Away (59.77×), Princess Mononoke (80.17×), Durarara!! (171.31×), and Howl's Moving Castle (film) (66.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hayao Miyazaki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.