Durarara!! Audience in United States

Durarara!! logo

Durarara!! has an estimated audience of 330,464 people in United States. 49.4% are female, 50.6% are male, average age 24.5. Top regions: California, Texas, Florida. Top brand affinities: Tiffany Haddish, Holt Renfrew, Combat sport, College of the Holy Cross, Eyelashes Regrow.

The average Durarara!! fan in United States is 24.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tiffany Haddish, Holt Renfrew, Combat sport, with strongest over-indexing on Tiffany Haddish (11.39× the country average). Demographically, the Durarara!! audience skews balanced with an average age of 24.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Durarara!! fans

Demographic split for Durarara!! audience in United States
MetricValue
Female49.4%
Male50.6%
Average age24.5
Estimated audience size330,464

Audience persona

The typical Durarara!! fan in United States is balanced, around 24.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tiffany Haddish.

Top regions in United States

Top regions ranked by reach for Durarara!! in United States
RegionReachAffinity
California49,0401.35×
Texas37,5211.32×
Florida23,5261.05×
New York18,3230.99×
Georgia12,2471.2×
Illinois11,2091.02×
North Carolina11,1761.12×
Pennsylvania10,4570.94×
Ohio9,6160.94×
Michigan8,5630.99×
Virginia8,3841.04×
Washington8,3691.26×
Arizona7,8801.17×
New Jersey7,0880.84×
Tennessee6,1350.93×
Maryland6,0471.06×
Massachusetts6,0010.92×
Indiana5,9410.98×
Missouri5,7651.08×
Oklahoma4,9241.34×
Colorado4,8330.93×
South Carolina4,7790.96×
Kentucky4,7761.15×
Louisiana4,5561.07×
Alabama4,5000.97×
Oregon4,4381.17×
Minnesota4,3930.93×
Wisconsin4,3220.87×
Nevada3,9781.24×
Utah3,4221.16×
Connecticut2,9850.9×
Arkansas2,9471.08×
Kansas2,8181.08×
Mississippi2,5580.94×
Iowa2,5560.94×
Hawaii1,8571.31×
Idaho1,7231.04×
New Mexico1,6621×
Nebraska1,4890.9×
West Virginia1,3080.85×
New Hampshire8870.68×
Alaska8431.19×
Washington, District of Columbia8410.85×
Delaware8350.92×
Rhode Island8240.78×
Maine7910.67×
South Dakota6960.91×
Montana6870.75×
North Dakota5470.81×
Vermont3840.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Durarara!! audience
BrandAffinityCategory
Tiffany Haddish11.39×Movies & TV
Holt Renfrew20×Shopping
Combat sport2.24×Sports
College of the Holy Cross19.97×Business & Career
Eyelashes Regrow20.76×Beauty & Wellness
Cam Ward4.81×Sports
Edvard Grieg29.32×Literature
Grinch4.62×Movies & TV
Hofstra University21.59×Business & Career
RPG World75.17×Literature
Home construction1.54×Home & Garden
Joe Haden24.09×Sports
Electrolyte4.89×Health
Wikia3.09×Internet & Social Media
Winemaking4.07×Food & Beverages
Bank account2.11×Business & Career
Idaho State University12.98×Business & Career
Monogram2.87×Home & Garden
Vocal harmony3.33×Music & Radio
Nebraska Cornhuskers6.14×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Durarara!! audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.49
Community OrientationOPEN1.65
Pet OwnershipJOY1.48
Luxury OrientationPREMIUM1.38
Early Adopter MentalityPOWER1.3
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Durarara!!
CountryShare
United States42.7%
Japan7.2%
Brazil6.7%

See Durarara!! audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Durarara!! have in United States?

Durarara!! has an estimated audience of 330,464 people in United States, concentrated in California and Texas.

What is the gender split and age of Durarara!! fans?

49.4% of Durarara!! fans are female, 50.6% are male, with an average age of 24.5 years.

Which brands do Durarara!! fans like most?

Durarara!! fans show strongest brand affinity for Tiffany Haddish (11.39×), Holt Renfrew (20×), and Combat sport (2.24×) over the country average.

Where do Durarara!! fans live in United States?

Durarara!! fans in United States are most concentrated in California (reach 49,040), Texas (reach 37,521), and Florida (reach 23,526). These three regions account for the largest share of the active audience.

What other brands do Durarara!! fans also like?

Beyond Durarara!! itself, the audience over-indexes on Holt Renfrew (20×), Combat sport (2.24×), College of the Holy Cross (19.97×), and Eyelashes Regrow (20.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Durarara!!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.