Black Desert Audience in United States

Black Desert logo

Black Desert has an estimated audience of 1,024,235 people in United States. 29.3% are female, 70.7% are male, average age 27.2. Top regions: California, Texas, Florida. Top brand affinities: Ni no Kuni, Harvest Snaps, High Point Market, The Legend of Zelda: Breath of the Wild, Gaming.

The average Black Desert fan in United States is 27.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ni no Kuni, Harvest Snaps, High Point Market, with strongest over-indexing on Ni no Kuni (93.03× the country average). Demographically, the Black Desert audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Black Desert fans

Demographic split for Black Desert audience in United States
MetricValue
Female29.3%
Male70.7%
Average age27.2
Estimated audience size1,024,235

Audience persona

The typical Black Desert fan in United States is more male, around 27.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ni no Kuni.

Top regions in United States

Top regions ranked by reach for Black Desert in United States
RegionReachAffinity
California124,9641.11×
Texas85,1870.97×
Florida67,1680.97×
New Jersey58,7532.26×
New York47,8910.84×
Utah47,2325.15×
Georgia29,0080.92×
North Carolina27,9140.91×
Ohio27,6480.88×
Pennsylvania26,9510.78×
Illinois26,5260.78×
Washington25,7451.25×
Michigan23,1350.86×
Virginia22,8360.92×
Arizona21,6511.04×
Tennessee18,2330.89×
Massachusetts16,9580.84×
Colorado16,4641.02×
Indiana16,2350.87×
Missouri15,0830.91×
Maryland14,6550.83×
Wisconsin13,9790.91×
Oregon13,0551.11×
Minnesota13,0530.89×
Oklahoma12,8191.13×
Kentucky12,7090.99×
South Carolina12,2570.8×
Alabama11,6740.82×
Nevada11,5801.17×
Louisiana10,8740.82×
Arkansas8,0760.96×
Connecticut7,9900.78×
Kansas6,9320.86×
Iowa6,7120.8×
Mississippi6,2410.74×
Idaho6,0511.18×
West Virginia4,4970.94×
Hawaii4,4661.01×
New Mexico4,2550.83×
Nebraska3,8690.75×
New Hampshire3,5090.87×
Rhode Island2,7720.85×
Maine2,7000.74×
Montana2,3060.81×
Alaska2,1991×
Washington, District of Columbia2,1140.69×
Delaware1,9520.69×
South Dakota1,7130.72×
North Dakota1,5940.76×
Vermont1,2120.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Desert audience
BrandAffinityCategory
Ni no Kuni93.03×Games
Harvest Snaps125×Food & Beverages
High Point Market42.68×Home & Garden
The Legend of Zelda: Breath of the Wild47.58×Games
Gaming12.81×Games
Action role-playing game10.98×Games
Dragon Nest46.41×Games
Brink (video game)25.9×Games
Milestones25.39×Music & Radio
Final Fantasy XIV17.72×Games
Action-adventure game7.6×Games
Mangaka15.48×Literature
Music video game13.93×Music & Radio
Japanese art8.55×Arts & Culture
Coupon Mom94.28×Shopping
Hatsune Miku21.72×Literature
Crunchyroll8.07×Games
Pokémon (video game series)6.68×Games
Homefront (video game)50.93×Games
Games2.21×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Desert audience
TraitClusterScore
Early Adopter MentalityPOWER1.75
LGBTQ+ IdentityOPEN1.34
PatriotismCONSERVATISM1.2
Social Media UsageJOY1.11
IndividualismJOY1
Urban LifestyleOPEN0.92

Worldwide distribution

Worldwide audience distribution share by country for Black Desert
CountryShare
United States17.6%
Japan11.5%
Spain11.3%

See Black Desert audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Black Desert have in United States?

Black Desert has an estimated audience of 1,024,235 people in United States, concentrated in California and Texas.

What is the gender split and age of Black Desert fans?

29.3% of Black Desert fans are female, 70.7% are male, with an average age of 27.2 years.

Which brands do Black Desert fans like most?

Black Desert fans show strongest brand affinity for Ni no Kuni (93.03×), Harvest Snaps (125×), and High Point Market (42.68×) over the country average.

Where do Black Desert fans live in United States?

Black Desert fans in United States are most concentrated in California (reach 124,964), Texas (reach 85,187), and Florida (reach 67,168). These three regions account for the largest share of the active audience.

What other brands do Black Desert fans also like?

Beyond Black Desert itself, the audience over-indexes on Harvest Snaps (125×), High Point Market (42.68×), The Legend of Zelda: Breath of the Wild (47.58×), and Gaming (12.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Desert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.