Rascasse Audience Intelligence

Black Desert Audience in United States

A data profile of the people who buy, follow and care about Black Desert in United States — modelled from more than twelve digital signal sources. Black Desert has an estimated audience of 1,026,710 people in United States.

#156among Video game in United States#264among Video / Board Game in United States#490in Games

The average Black Desert fan in United States is 27.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ni no Kuni, Harvest Snaps, High Point Market, with strongest over-indexing on Ni no Kuni (93.03× the country average).

Demographically, the Black Desert audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Desert fan in United States is more male, around 27.2 years old, with strong Spirituality tendencies and a notable affinity for Ni no Kuni.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Desert profile in United States.

Audience size
1M
in United States
Gender
29.3%♀
70.7% male
Age
27.2
average years
Country rank
#23258
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Desert fans

29.3% are female, 70.7% are male, average age 27.2.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Black Desert audience in United States
MetricValue
Female29.3%
Male70.7%
Average age27.2
Estimated audience size1,026,710
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Black Desert audience in United States
Age bracketShare%
16-1955%
20-2922%
30-3912%
40-497%
50+4%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Black Desert audience comes from United States.

Worldwide audience distribution share by country for Black Desert
CountryShare
United States17.5%
Japan11.4%
Spain11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Desert audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Desert fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K4.34×
02New Jersey~50K1.89×
03Washington~30K1.22×
04Oklahoma~10K1.20×
05Idaho~6K1.19×
06Nevada~10K1.18×
07Alaska~2K1.13×
08Oregon~10K1.09×
09California~100K1.07×
10Arkansas~9K1.03×
11Kentucky~10K1.02×
12West Virginia~5K1.02×
13Hawaii~4K1.01×
14Colorado~20K1.00×
15Arizona~20K0.97×
16Kansas~8K0.97×
17Missouri~20K0.96×
18Montana~3K0.96×
19North Dakota~2K0.95×
20Indiana~20K0.94×
21Florida~60K0.93×
22Alabama~10K0.93×
23New Hampshire~4K0.93×
24Wisconsin~10K0.92×
25Texas~80K0.91×
26Tennessee~20K0.91×
27Minnesota~10K0.91×
28Georgia~30K0.90×
29Michigan~20K0.90×
30Virginia~20K0.89×
31South Dakota~2K0.89×
32Ohio~30K0.88×
33Louisiana~10K0.88×
34Rhode Island~3K0.88×
35North Carolina~30K0.87×
36Mississippi~7K0.87×
37Nebraska~4K0.87×
38South Carolina~10K0.86×
39Iowa~7K0.86×
40Maine~3K0.86×
41New Mexico~4K0.85×
42Vermont~2K0.85×
43Massachusetts~20K0.83×
44Maryland~10K0.83×
45Delaware~2K0.82×
46Connecticut~8K0.80×
47Pennsylvania~30K0.79×
48New York~40K0.78×
49Illinois~30K0.76×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Black Desert, United States
0.72×1.00×4.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Desert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Desert audience
#·InterestCategoryAffinity×
01Harvest SnapsFood & Beverages125.00×
02Coupon MomShopping94.28×
03Ni no KuniGames93.03×
04Homefront (video game)Games50.93×
05The Legend of Zelda: Breath of the WildGames47.58×
06Dragon NestGames46.41×
07High Point MarketHome & Garden42.68×
08Brink (video game)Games25.90×
09MilestonesMusic & Radio25.39×
10Hatsune MikuLiterature21.72×
11Final Fantasy XIVGames17.72×
12MangakaLiterature15.48×
13Music video gameMusic & Radio13.93×
14GamingGames12.81×
15Action role-playing gameGames10.98×
16Japanese artArts & Culture8.55×
17CrunchyrollGames8.07×
18Action-adventure gameGames7.60×
19Pokémon (video game series)Games6.68×
20GamesGames2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Desert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Desert audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.73×
Urban LifestyleOPEN1.52×
ExtroversionTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Desert audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Desert have in United States?

Black Desert has an estimated audience of 1,026,710 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black Desert fans?

29.3% of Black Desert fans are female, 70.7% are male, with an average age of 27.2 years.

03

Which brands do Black Desert fans like most?

Black Desert fans show strongest brand affinity for Ni no Kuni (93.03×), Harvest Snaps (125×), and High Point Market (42.68×) over the country average.

04

Where do Black Desert fans live in United States?

Black Desert fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Black Desert fans also like?

Beyond Black Desert itself, the audience over-indexes on Harvest Snaps (125×), High Point Market (42.68×), The Legend of Zelda: Breath of the Wild (47.58×), and Gaming (12.81×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Black Desert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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