Dragon Nest Audience in United States

Dragon Nest has an estimated audience of 574,341 people in United States. 28.9% are female, 71.1% are male, average age 28.9. Top regions: Texas, California, New Jersey. Top brand affinities: Passaic County, New Jersey, Grinch, Joe Haden, Hope For Paws, Vocal harmony.
The average Dragon Nest fan in United States is 28.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New Jersey. Top brand affinities include Passaic County, New Jersey, Grinch, Joe Haden, with strongest over-indexing on Passaic County, New Jersey (100.84× the country average). Demographically, the Dragon Nest audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Dragon Nest fans
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 28.9 |
| Estimated audience size | 574,341 |
Audience persona
The typical Dragon Nest fan in United States is more male, around 28.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Passaic County, New Jersey.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 98,704 | 2× |
| California | 93,973 | 1.49× |
| New Jersey | 46,524 | 3.19× |
| Florida | 37,617 | 0.97× |
| New York | 35,566 | 1.11× |
| Pennsylvania | 18,829 | 0.97× |
| Washington | 18,234 | 1.58× |
| Georgia | 17,760 | 1× |
| North Carolina | 14,977 | 0.87× |
| Virginia | 14,814 | 1.06× |
| Illinois | 14,470 | 0.76× |
| Ohio | 14,416 | 0.81× |
| Michigan | 13,273 | 0.88× |
| Massachusetts | 12,258 | 1.08× |
| Arizona | 10,330 | 0.88× |
| Maryland | 10,280 | 1.04× |
| Tennessee | 9,116 | 0.79× |
| Indiana | 7,738 | 0.74× |
| Oregon | 7,615 | 1.16× |
| Nevada | 7,480 | 1.35× |
| Minnesota | 7,298 | 0.89× |
| Wisconsin | 7,261 | 0.84× |
| Missouri | 7,146 | 0.77× |
| Colorado | 6,819 | 0.75× |
| Louisiana | 6,608 | 0.89× |
| Kentucky | 6,355 | 0.88× |
| Oklahoma | 6,047 | 0.95× |
| Alabama | 5,956 | 0.74× |
| South Carolina | 5,818 | 0.67× |
| Arkansas | 5,555 | 1.17× |
| Connecticut | 5,178 | 0.9× |
| Utah | 4,511 | 0.88× |
| Kansas | 3,958 | 0.87× |
| Hawaii | 3,866 | 1.57× |
| Iowa | 3,501 | 0.74× |
| Mississippi | 3,067 | 0.65× |
| Nebraska | 2,436 | 0.85× |
| Idaho | 2,338 | 0.81× |
| New Hampshire | 2,327 | 1.03× |
| Alaska | 2,041 | 1.66× |
| West Virginia | 1,850 | 0.69× |
| New Mexico | 1,798 | 0.62× |
| Washington, District of Columbia | 1,553 | 0.9× |
| Rhode Island | 1,240 | 0.68× |
| Delaware | 1,180 | 0.74× |
| Montana | 1,101 | 0.69× |
| South Dakota | 1,087 | 0.82× |
| Maine | 1,084 | 0.53× |
| North Dakota | 1,059 | 0.9× |
| Wyoming | 1,024 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Passaic County, New Jersey | 100.84× | Travel & Leisure |
| Grinch | 24.67× | Movies & TV |
| Joe Haden | 97.9× | Sports |
| Hope For Paws | 85.95× | Pets & Animals |
| Vocal harmony | 14.39× | Music & Radio |
| Wikia | 10× | Internet & Social Media |
| Grammarly | 11.21× | Business & Career |
| Gordita | 25.43× | Food & Beverages |
| Israel | 3.59× | Travel & Leisure |
| Car Seat Headrest | 25.02× | Music & Radio |
| Personalised Gifts | 6.07× | Home & Garden |
| Home staging | 6.97× | Home & Garden |
| Home construction | 1.83× | Home & Garden |
| Historic site | 4.9× | Arts & Culture |
| Monogram | 4.35× | Home & Garden |
| Sugar glass | 32.56× | Food & Beverages |
| Lebanon County, Pennsylvania | 21.98× | Travel & Leisure |
| The Wallflower (manga) | 18.02× | Literature |
| John Havlicek | 14.21× | Sports |
| Jeep Grand Cherokee (WJ) | 5.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.82 |
| Early Adopter Mentality | POWER | 1.51 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Risk Appetite | THRILL | 1.32 |
| Tradition | CONSERVATISM | 1.21 |
| Extroversion | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| Germany | 9.1% |
| Thailand | 5.3% |
See Dragon Nest audiences in other countries
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Frequently asked questions
How many fans does Dragon Nest have in United States?
Dragon Nest has an estimated audience of 574,341 people in United States, concentrated in Texas and California.
What is the gender split and age of Dragon Nest fans?
28.9% of Dragon Nest fans are female, 71.1% are male, with an average age of 28.9 years.
Which brands do Dragon Nest fans like most?
Dragon Nest fans show strongest brand affinity for Passaic County, New Jersey (100.84×), Grinch (24.67×), and Joe Haden (97.9×) over the country average.
Where do Dragon Nest fans live in United States?
Dragon Nest fans in United States are most concentrated in Texas (reach 98,704), California (reach 93,973), and New Jersey (reach 46,524). These three regions account for the largest share of the active audience.
What other brands do Dragon Nest fans also like?
Beyond Dragon Nest itself, the audience over-indexes on Grinch (24.67×), Joe Haden (97.9×), Hope For Paws (85.95×), and Vocal harmony (14.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dragon Nest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.