Dragon Nest Audience in United States

Dragon Nest logo

Dragon Nest has an estimated audience of 574,341 people in United States. 28.9% are female, 71.1% are male, average age 28.9. Top regions: Texas, California, New Jersey. Top brand affinities: MapleStory, Black Desert, Pixiv, Grand Chase, Autism Awareness.

The average Dragon Nest fan in United States is 28.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New Jersey. Top brand affinities include MapleStory, Black Desert, Pixiv, with strongest over-indexing on MapleStory (105.78× the country average). Demographically, the Dragon Nest audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Dragon Nest fans

Demographic split for Dragon Nest audience in United States
MetricValue
Female28.9%
Male71.1%
Average age28.9
Estimated audience size574,341

Audience persona

The typical Dragon Nest fan in United States is more male, around 28.9 years old, with strong Luxury Orientation tendencies and a notable affinity for MapleStory.

Top regions in United States

Top regions ranked by reach for Dragon Nest in United States
RegionReachAffinity
Texas98,7042×
California93,9731.49×
New Jersey46,5243.19×
Florida37,6170.97×
New York35,5661.11×
Pennsylvania18,8290.97×
Washington18,2341.58×
Georgia17,7601×
North Carolina14,9770.87×
Virginia14,8141.06×
Illinois14,4700.76×
Ohio14,4160.81×
Michigan13,2730.88×
Massachusetts12,2581.08×
Arizona10,3300.88×
Maryland10,2801.04×
Tennessee9,1160.79×
Indiana7,7380.74×
Oregon7,6151.16×
Nevada7,4801.35×
Minnesota7,2980.89×
Wisconsin7,2610.84×
Missouri7,1460.77×
Colorado6,8190.75×
Louisiana6,6080.89×
Kentucky6,3550.88×
Oklahoma6,0470.95×
Alabama5,9560.74×
South Carolina5,8180.67×
Arkansas5,5551.17×
Connecticut5,1780.9×
Utah4,5110.88×
Kansas3,9580.87×
Hawaii3,8661.57×
Iowa3,5010.74×
Mississippi3,0670.65×
Nebraska2,4360.85×
Idaho2,3380.81×
New Hampshire2,3271.03×
Alaska2,0411.66×
West Virginia1,8500.69×
New Mexico1,7980.62×
Washington, District of Columbia1,5530.9×
Rhode Island1,2400.68×
Delaware1,1800.74×
Montana1,1010.69×
South Dakota1,0870.82×
Maine1,0840.53×
North Dakota1,0590.9×
Wyoming1,0241.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dragon Nest audience
BrandAffinityCategory
MapleStory105.78×Games
Black Desert75.79×Games
Pixiv39.3×Internet & Social Media
Grand Chase97.9×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Final Fantasy20.05×Games
Firefox28.66×Internet & Social Media
Dragon Age: Inquisition100.84×Games
Microblogging12.67×Technology & Electronics
Hatsune Miku32.73×Literature
Diablo (series)21.41×Games
Wii Sports85.95×Games
Dragon Quest48.58×Games
Singer-songwriter5.51×Music & Radio
Björk29.12×Music & Radio
Action role-playing game11.3×Games
Red Dead Redemption23.26×Games
Group buying19.17×Shopping
RuneScape38.16×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dragon Nest audience
TraitClusterScore
Luxury OrientationPREMIUM1.82
Early Adopter MentalityPOWER1.51
LGBTQ+ IdentityOPEN1.45
Risk AppetiteTHRILL1.32
TraditionCONSERVATISM1.21
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Dragon Nest
CountryShare
United States32.8%
Germany9.1%
Thailand5.3%

See Dragon Nest audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Dragon Nest have in United States?

Dragon Nest has an estimated audience of 574,341 people in United States, concentrated in Texas and California.

What is the gender split and age of Dragon Nest fans?

28.9% of Dragon Nest fans are female, 71.1% are male, with an average age of 28.9 years.

Which brands do Dragon Nest fans like most?

Dragon Nest fans show strongest brand affinity for MapleStory (105.78×), Black Desert (75.79×), and Pixiv (39.3×) over the country average.

Where do Dragon Nest fans live in United States?

Dragon Nest fans in United States are most concentrated in Texas (reach 98,704), California (reach 93,973), and New Jersey (reach 46,524). These three regions account for the largest share of the active audience.

What other brands do Dragon Nest fans also like?

Beyond Dragon Nest itself, the audience over-indexes on Black Desert (75.79×), Pixiv (39.3×), Grand Chase (97.9×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dragon Nest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.