Music video game Audience in United States

Music video game has an estimated audience of 5,118,679 people in United States. 33.0% are female, 67.0% are male, average age 29.0. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Shazam (service).

The average Music video game fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Music video game audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Social Media Usage, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Music video game fans

Demographic split for Music video game audience in United States
MetricValue
Female33.0%
Male67.0%
Average age29.0
Estimated audience size5,118,679

Audience persona

The typical Music video game fan in United States is more male, around 29.0 years old, with strong Social Media Usage tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Music video game in United States
RegionReachAffinity
California561,4251×
Texas427,6490.97×
New York422,4161.48×
Florida320,8180.93×
Kentucky201,3083.14×
Illinois180,7421.06×
Georgia180,0631.14×
Ohio170,5651.08×
Virginia166,7711.34×
Pennsylvania161,9340.94×
North Carolina147,2830.96×
Washington133,7631.3×
Michigan131,5920.98×
New Jersey120,0010.92×
Indiana115,5731.24×
Massachusetts107,9051.07×
Alabama100,4261.4×
Arizona96,3690.92×
South Carolina95,9341.25×
Tennessee91,8660.89×
Wisconsin84,0231.09×
Minnesota81,4851.11×
Missouri74,0250.9×
Maryland72,3300.82×
Oregon70,8521.21×
Colorado62,1520.77×
Utah57,9081.26×
Nevada54,2251.1×
Oklahoma53,4970.94×
Louisiana50,9920.77×
Mississippi41,6540.99×
Kansas38,6670.96×
Connecticut36,5360.71×
Arkansas30,5690.72×
West Virginia29,9021.25×
Iowa28,4060.67×
Idaho23,4710.91×
Washington, District of Columbia20,5111.33×
New Hampshire19,3000.96×
Hawaii18,9040.86×
Nebraska17,6930.69×
New Mexico13,6000.53×
Maine11,8880.65×
Rhode Island11,4990.71×
Delaware10,6530.75×
Alaska10,4440.95×
South Dakota8,9860.76×
Vermont7,4100.82×
North Dakota6,6670.63×
Montana6,5030.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music video game audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Shazam (service)24.18×Music & Radio
Google Maps4.87×Internet & Social Media
Income tax13.19×Business & Career
Indeed.com4.05×Business & Career
Funimation8.78×Movies & TV
Planet Fitness2.96×Sports
Vikings (TV series)6.02×Movies & TV
Enterprise Rent-A-Car4.42×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Capital One2.86×Business & Career
Benny Blanco9.61×Music & Radio
Gorillaz11.76×Music & Radio
Final Fantasy7.84×Games
Massively multiplayer online games5.33×Games
Bass guitar3.45×Music & Radio
Atlético Madrid11.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music video game audience
TraitClusterScore
Social Media UsageJOY1.53
Convenience OrientationPREMIUM1.18
Early Adopter MentalityPOWER1.13
SpiritualityBALANCE1.12
ExtroversionTHRILL1.04
Urban LifestyleOPEN0.99

Worldwide distribution

Worldwide audience distribution share by country for Music video game
CountryShare
United States19.3%
Japan16.9%
Mexico11.5%

See Music video game audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Music video game have in United States?

Music video game has an estimated audience of 5,118,679 people in United States, concentrated in California and Texas.

What is the gender split and age of Music video game fans?

33.0% of Music video game fans are female, 67.0% are male, with an average age of 29.0 years.

Which brands do Music video game fans like most?

Music video game fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Music video game fans live in United States?

Music video game fans in United States are most concentrated in California (reach 561,425), Texas (reach 427,649), and New York (reach 422,416). These three regions account for the largest share of the active audience.

What other brands do Music video game fans also like?

Beyond Music video game itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Shazam (service) (24.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music video game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.