Rascasse Audience Intelligence

Music video game Audience in United States

A data profile of the people who buy, follow and care about Music video game in United States — modelled from more than twelve digital signal sources. Music video game has an estimated audience of 5,118,679 people in United States.

#3733among Topic in United States#575in Music & Radio

The average Music video game fan in United States is 29.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Final Fantasy, Super Mario Bros., Web server, with strongest over-indexing on Final Fantasy (10.26× the country average).

Demographically, the Music video game audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Music video game fan in United States is more male, around 29.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Final Fantasy.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music video game profile in United States.

Audience size
5.1M
in United States
Gender
33.0%♀
67.0% male
Age
29.0
average years
Country rank
#6555
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music video game fans

33.0% are female, 67.0% are male, average age 29.0.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Music video game audience in United States
MetricValue
Female33.0%
Male67.0%
Average age29.0
Estimated audience size5,118,679
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Music video game audience in United States
Age bracketShare%
16-1949%
20-2923%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Music video game audience comes from United States.

Worldwide audience distribution share by country for Music video game
CountryShare
United States19.3%
Japan16.9%
Mexico11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music video game audience in United States is strongest.

Fig. 05

Top regions by affinity

Music video game fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K2.34×
02Alabama~100K1.55×
03New York~400K1.43×
04West Virginia~30K1.34×
05Virginia~200K1.22×
06Utah~60K1.22×
07Indiana~100K1.16×
08Wisconsin~90K1.14×
09South Carolina~90K1.14×
10Washington, District of Columbia~20K1.12×
11Washington~100K1.11×
12Nevada~50K1.11×
13Georgia~200K1.10×
14Delaware~20K1.09×
15Minnesota~80K1.08×
16Oregon~60K1.06×
17Idaho~30K1.06×
18New Jersey~100K1.05×
19Connecticut~50K1.05×
20Illinois~200K1.03×
21Massachusetts~100K1.02×
22Texas~400K1.01×
23Ohio~200K1.01×
24Vermont~9K1.01×
25Alaska~10K1.00×
26Kansas~40K0.99×
27Oklahoma~50K0.97×
28New Hampshire~20K0.96×
29Michigan~100K0.95×
30California~500K0.94×
31Pennsylvania~200K0.94×
32Mississippi~40K0.94×
33North Carolina~100K0.93×
34South Dakota~10K0.93×
35North Dakota~10K0.92×
36Arizona~100K0.91×
37Missouri~80K0.91×
38Nebraska~20K0.91×
39Hawaii~20K0.90×
40Montana~10K0.90×
41New Mexico~20K0.89×
42Rhode Island~10K0.89×
43Maryland~80K0.88×
44Maine~20K0.88×
45Tennessee~90K0.87×
46Florida~300K0.86×
47Iowa~40K0.85×
48Arkansas~40K0.85×
49Louisiana~50K0.82×
50Colorado~70K0.81×
Fig. 06

Affinity by region

Affinity by region — Music video game, United States
0.81×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Music video game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Music video game audience
#·InterestCategoryAffinity×
01Super Mario Bros.Games11.59×
02Atlético MadridSports11.29×
03Final FantasyGames10.26×
04FunimationMovies & TV8.21×
05Web serverTechnology & Electronics7.50×
06Vikings (TV series)Movies & TV6.21×
07Massively multiplayer online gamesGames5.40×
08ClarinetMusic & Radio5.30×
09CelloMusic & Radio5.25×
10Gaming computerTechnology & Electronics5.12×
11OtakuLiterature5.03×
12ViolinMusic & Radio4.20×
13PianoMusic & Radio3.68×
14Bass guitarMusic & Radio3.66×
15Acoustic guitarMusic & Radio3.57×
16Electric guitarMusic & Radio3.25×
17Planet FitnessSports3.17×
18Las VegasTravel & Leisure3.03×
19Musical instrumentMusic & Radio3.02×
20Mobile gameGames2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Music video game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Music video game audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.69×
SpiritualityBALANCE1.60×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Music video game audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.28×
Quality AwarenessPREMIUM0.62×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Music video game have in United States?

Music video game has an estimated audience of 5,118,679 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Music video game fans?

33.0% of Music video game fans are female, 67.0% are male, with an average age of 29.0 years.

03

Which brands do Music video game fans like most?

Music video game fans show strongest brand affinity for Final Fantasy (10.26×), Super Mario Bros. (11.59×), and Web server (7.5×) over the country average.

04

Where do Music video game fans live in United States?

Music video game fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Music video game fans also like?

Beyond Music video game itself, the audience over-indexes on Super Mario Bros. (11.59×), Web server (7.5×), Planet Fitness (3.17×), and Vikings (TV series) (6.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Music video game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Music video game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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