Rascasse Audience Intelligence

Coupon Mom Audience in United States

A data profile of the people who buy, follow and care about Coupon Mom in United States — modelled from more than twelve digital signal sources. Coupon Mom has an estimated audience of 102,068 people in United States.

#5among Coupons in United States#2743among Website / Newspaper / Magazine in United States#1251in Shopping

The average Coupon Mom fan in United States is 26.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Final Fantasy, Black Desert, Charlie Puth, with strongest over-indexing on Final Fantasy (35.13× the country average).

Demographically, the Coupon Mom audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coupon Mom fan in United States is more female, around 26.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Final Fantasy.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Coupons

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Coupon Mom profile in United States.

Audience size
102K
in United States
Gender
58.6%♀
41.4% male
Age
26.7
average years
Country rank
#77715
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Coupon Mom

58.6% are female, 41.4% are male, average age 26.7.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Coupon Mom audience in United States
MetricValue
Female58.6%
Male41.4%
Average age26.7
Estimated audience size102,068
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Coupon Mom audience in United States
Age bracketShare%
16-1957%
20-2922%
30-3911%
40-497%
50+3%
Fig. 04

Worldwide distribution

69.4%

of the worldwide Coupon Mom audience comes from United States.

Worldwide audience distribution share by country for Coupon Mom
CountryShare
United States69.4%
Japan3.5%
Turkey3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coupon Mom audience in United States is strongest.

Fig. 05

Top regions by affinity

Coupon Mom fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~4K1.42×
02Alaska<1K1.29×
03South Dakota<1K1.28×
04Vermont<1K1.23×
05North Dakota<1K1.16×
06Montana<1K1.15×
07Delaware<1K1.13×
08West Virginia<1K1.10×
09New Hampshire<1K1.10×
10Maine<1K1.10×
11Rhode Island<1K1.07×
12Mississippi<1K1.02×
13Alabama~1K1.01×
14Idaho<1K1.01×
15Nebraska<1K1.01×
16Washington, District of Columbia<1K1.01×
17Florida~7K1.00×
18Hawaii<1K1.00×
19Kansas<1K0.99×
20Pennsylvania~3K0.98×
21Arkansas<1K0.98×
22New Mexico<1K0.98×
23Tennessee~2K0.96×
24Kentucky~1K0.96×
25Iowa<1K0.95×
26Connecticut<1K0.94×
27North Carolina~3K0.93×
28Oklahoma~1K0.93×
29South Carolina~1K0.92×
30Louisiana~1K0.92×
31Utah<1K0.92×
32Nevada<1K0.91×
33Oregon~1K0.89×
34New Jersey~2K0.88×
35Indiana~2K0.88×
36Missouri~1K0.88×
37Colorado~1K0.88×
38Wisconsin~1K0.88×
39Maryland~2K0.87×
40Minnesota~1K0.87×
41Arizona~2K0.86×
42Ohio~3K0.85×
43Massachusetts~2K0.85×
44Michigan~2K0.84×
45Virginia~2K0.83×
46Washington~2K0.82×
47Illinois~3K0.81×
48New York~4K0.73×
49Texas~6K0.64×
50California~6K0.57×
Fig. 06

Affinity by region

Affinity by region — Coupon Mom, United States
0.57×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coupon Mom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coupon Mom audience
#·InterestCategoryAffinity×
01Black DesertGames94.28×
02Simon PeggMovies & TV71.83×
03The Legend of Zelda: Breath of the WildGames60.61×
04Charlie PuthMusic & Radio52.42×
05Square EnixGames50.02×
06Final FantasyGames35.13×
07Super Mario Bros.Games28.86×
08Big O TiresShopping20.89×
09Cashback reward programShopping20.03×
10Kirkland'sHome & Garden15.72×
11Loyalty programShopping14.56×
12FunimationMovies & TV13.46×
13Buy one, get one freeShopping9.93×
14QVCMovies & TV8.96×
15Weather forecastingHome & Garden6.96×
16Discount storesShopping6.68×
17GrouponInternet & Social Media6.17×
18Pizza HutFood & Beverages3.72×
19Mortgage loansBusiness & Career3.69×
20PinterestInternet & Social Media3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coupon Mom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coupon Mom audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.99×
Price SensitivityPREMIUM2.48×
Family OrientationCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coupon Mom audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Early Adopter MentalityPOWER0.80×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coupon Mom have in United States?

Coupon Mom has an estimated audience of 102,068 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Coupon Mom fans?

58.6% of Coupon Mom fans are female, 41.4% are male, with an average age of 26.7 years.

03

Which brands do Coupon Mom fans like most?

Coupon Mom fans show strongest brand affinity for Final Fantasy (35.13×), Black Desert (94.28×), and Charlie Puth (52.42×) over the country average.

04

Where do Coupon Mom fans live in United States?

Coupon Mom fans in United States are most concentrated in Florida (reach ~7K), California (reach ~6K), and Texas (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do Coupon Mom fans also like?

Beyond Coupon Mom itself, the audience over-indexes on Black Desert (94.28×), Charlie Puth (52.42×), Simon Pegg (71.83×), and Super Mario Bros. (28.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Coupons audiences in United States

See Coupon Mom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coupon Mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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