Rascasse Audience Intelligence

Passionate Penny Pincher Audience in United States

A data profile of the people who buy, follow and care about Passionate Penny Pincher in United States — modelled from more than twelve digital signal sources. Passionate Penny Pincher has an estimated audience of 2,084,176 people in United States.

#2among Coupons in United States#422among Website / Newspaper / Magazine in United States#250in Shopping

The average Passionate Penny Pincher fan in United States is 41.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, Florida.

Top brand affinities include Mary Elizabeth Winstead, QuikTrip, Skyline Chili, with strongest over-indexing on Mary Elizabeth Winstead (15.74× the country average).

Demographically, the Passionate Penny Pincher audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Passionate Penny Pincher fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Mary Elizabeth Winstead.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Coupons

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Passionate Penny Pincher profile in United States.

Audience size
2.1M
in United States
Gender
78.6%♀
21.4% male
Age
41.5
average years
Country rank
#13794
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Passionate Penny Pincher

78.6% are female, 21.4% are male, average age 41.5.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for Passionate Penny Pincher audience in United States
MetricValue
Female78.6%
Male21.4%
Average age41.5
Estimated audience size2,084,176
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Passionate Penny Pincher audience in United States
Age bracketShare%
16-1920%
20-2912%
30-3917%
40-4924%
50+27%
Fig. 04

Worldwide distribution

99.3%

of the worldwide Passionate Penny Pincher audience comes from United States.

Worldwide audience distribution share by country for Passionate Penny Pincher
CountryShare
United States99.3%
Canada0.1%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Passionate Penny Pincher audience in United States is strongest.

Fig. 05

Top regions by affinity

Passionate Penny Pincher fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~70K2.54×
02North Dakota~10K2.28×
03Kansas~30K1.65×
04Iowa~30K1.64×
05Tennessee~70K1.63×
06Kentucky~40K1.52×
07Oklahoma~30K1.50×
08Nebraska~20K1.50×
09South Dakota~7K1.50×
10Missouri~50K1.44×
11Ohio~90K1.40×
12Idaho~10K1.40×
13Indiana~50K1.35×
14West Virginia~10K1.32×
15Arkansas~20K1.25×
16South Carolina~40K1.21×
17Montana~7K1.20×
18Mississippi~20K1.13×
19Alaska~5K1.10×
20Minnesota~30K1.09×
21Wyoming~3K1.08×
22Georgia~70K1.07×
23North Carolina~70K1.07×
24Utah~20K1.07×
25Wisconsin~30K1.06×
26Michigan~50K0.96×
27Arizona~40K0.89×
28Maine~7K0.87×
29Rhode Island~5K0.83×
30Virginia~40K0.82×
31Colorado~30K0.82×
32Delaware~5K0.82×
33Louisiana~20K0.81×
34New Hampshire~7K0.81×
35Washington, District of Columbia~5K0.81×
36Hawaii~7K0.80×
37New Mexico~8K0.77×
38Illinois~50K0.70×
39Pennsylvania~50K0.69×
40Oregon~20K0.69×
41Washington~30K0.67×
42Texas~100K0.64×
43Nevada~10K0.64×
44Connecticut~10K0.63×
45Maryland~20K0.61×
46Florida~80K0.55×
47Massachusetts~20K0.50×
48New Jersey~20K0.46×
49New York~40K0.36×
50California~70K0.31×
Fig. 06

Affinity by region

Affinity by region — Passionate Penny Pincher, United States
0.31×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Passionate Penny Pincher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Passionate Penny Pincher audience
#·InterestCategoryAffinity×
01Mary Elizabeth WinsteadMovies & TV15.74×
02Skyline ChiliFood & Beverages15.74×
03Gerard ButlerMovies & TV6.91×
04CanvaTechnology & Electronics6.51×
05Marco's PizzaFood & Beverages5.22×
06QuikTripShopping5.13×
07HypermarketShopping4.10×
08Microwave ovenHome & Garden4.03×
09QVCMovies & TV3.88×
10Non-alcoholic beverageFood & Beverages3.65×
11Little CaesarsFood & Beverages3.50×
12Discount storesShopping2.75×
13Hardware storeHome & Garden2.66×
14NostalgiaHome & Garden2.58×
15IKEAHome & Garden2.38×
16Nonprofit organizationPolitics & Society1.99×
17PinterestInternet & Social Media1.71×
18Health careBusiness & Career1.66×
19CraftsHome & Garden1.56×
20RecipesFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Passionate Penny Pincher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Passionate Penny Pincher audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.01×
Community OrientationOPEN1.95×
DIY MentalityTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Passionate Penny Pincher audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Risk AppetiteTHRILL0.80×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Passionate Penny Pincher have in United States?

Passionate Penny Pincher has an estimated audience of 2,084,176 people in United States, concentrated in Texas and Ohio.

02

What is the gender split and age of Passionate Penny Pincher fans?

78.6% of Passionate Penny Pincher fans are female, 21.4% are male, with an average age of 41.5 years.

03

Which brands do Passionate Penny Pincher fans like most?

Passionate Penny Pincher fans show strongest brand affinity for Mary Elizabeth Winstead (15.74×), QuikTrip (5.13×), and Skyline Chili (15.74×) over the country average.

04

Where do Passionate Penny Pincher fans live in United States?

Passionate Penny Pincher fans in United States are most concentrated in Texas (reach ~100K), Ohio (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Passionate Penny Pincher fans also like?

Beyond Passionate Penny Pincher itself, the audience over-indexes on QuikTrip (5.13×), Skyline Chili (15.74×), Canva (6.51×), and Little Caesars (3.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Passionate Penny Pincher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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