Passionate Penny Pincher Audience in United States

Passionate Penny Pincher logo

Passionate Penny Pincher has an estimated audience of 2,082,065 people in United States. 78.6% are female, 21.4% are male, average age 41.5. Top regions: Texas, Ohio, Alabama. Top brand affinities: Nuts (film), Product design, Urban Outfitters, Pro-Ject, Khaadi.

The average Passionate Penny Pincher fan in United States is 41.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Alabama. Top brand affinities include Nuts (film), Product design, Urban Outfitters, with strongest over-indexing on Nuts (film) (15.74× the country average). Demographically, the Passionate Penny Pincher audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Coupons

Demographics of Passionate Penny Pincher fans

Demographic split for Passionate Penny Pincher audience in United States
MetricValue
Female78.6%
Male21.4%
Average age41.5
Estimated audience size2,082,065

Audience persona

The typical Passionate Penny Pincher fan in United States is more female, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Nuts (film).

Top regions in United States

Top regions ranked by reach for Passionate Penny Pincher in United States
RegionReachAffinity
Texas121,3270.68×
Ohio106,2621.66×
Alabama101,1033.48×
Georgia88,6021.38×
Florida81,4230.58×
Tennessee70,5721.69×
North Carolina67,4081.08×
Michigan56,5821.04×
California54,0310.24×
Indiana52,2581.37×
Illinois48,5960.7×
Missouri48,2411.44×
Virginia47,4990.94×
Pennsylvania44,3820.63×
South Carolina41,9951.34×
Oklahoma40,5281.75×
Kentucky39,3871.51×
Colorado32,6490.99×
Minnesota32,2471.08×
Wisconsin32,0151.02×
Arizona31,4200.74×
Iowa28,0701.64×
Kansas26,9001.64×
New York26,5860.23×
Washington24,4670.59×
Utah18,1400.97×
Arkansas18,1311.06×
Louisiana16,8500.63×
Maryland16,6250.46×
Mississippi16,6180.97×
Nebraska15,5361.49×
West Virginia14,4411.49×
Idaho14,0031.34×
North Dakota13,2813.1×
Oregon12,1660.51×
New Jersey11,9260.23×
Massachusetts11,1800.27×
South Dakota7,0271.46×
Nevada6,9320.34×
Connecticut6,0110.29×
Montana5,8631.01×
Alaska5,5241.24×
New Mexico4,6360.44×
Maine4,5930.62×
New Hampshire4,3630.53×
Hawaii3,3970.38×
Wyoming3,1151.01×
Delaware2,7440.48×
Rhode Island2,4890.38×
Vermont2,2600.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Passionate Penny Pincher audience
BrandAffinityCategory
Nuts (film)15.74×Movies & TV
Product design3.87×Business & Career
Urban Outfitters3.06×Shopping
Pro-Ject4.71×Music & Radio
Khaadi7.39×Fashion & Accessoires
Brooklyn College12.42×Business & Career
Pillow2.1×Home & Garden
Jeep Wagoneer5.18×Cars & Mobility
Brooklyn College9.14×Business & Career
Saving1.82×Business & Career
Jesse Plemons2.01×Movies & TV
Kansas1.51×Travel & Leisure
Queens College, City University of New York3.77×Business & Career
Nebraska Cornhuskers football1.83×Sports
John Havlicek7.93×Sports
REC TEC Grills9.55×Sports
Jaws2.4×Movies & TV
Home staging2.29×Home & Garden
English literature2.85×Literature
Erdek71.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Passionate Penny Pincher audience
TraitClusterScore
Luxury OrientationPREMIUM1.92
Community OrientationOPEN1.56
PatriotismCONSERVATISM1.46
Risk AppetiteTHRILL1.4
CreativityOPEN1.33
DIY MentalityTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Passionate Penny Pincher
CountryShare
United States99.3%
Canada0.1%
United Kingdom0.1%

See Passionate Penny Pincher audiences in other countries

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Frequently asked questions

How many fans does Passionate Penny Pincher have in United States?

Passionate Penny Pincher has an estimated audience of 2,082,065 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Passionate Penny Pincher fans?

78.6% of Passionate Penny Pincher fans are female, 21.4% are male, with an average age of 41.5 years.

Which brands do Passionate Penny Pincher fans like most?

Passionate Penny Pincher fans show strongest brand affinity for Nuts (film) (15.74×), Product design (3.87×), and Urban Outfitters (3.06×) over the country average.

Where do Passionate Penny Pincher fans live in United States?

Passionate Penny Pincher fans in United States are most concentrated in Texas (reach 121,327), Ohio (reach 106,262), and Alabama (reach 101,103). These three regions account for the largest share of the active audience.

What other brands do Passionate Penny Pincher fans also like?

Beyond Passionate Penny Pincher itself, the audience over-indexes on Product design (3.87×), Urban Outfitters (3.06×), Pro-Ject (4.71×), and Khaadi (7.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Passionate Penny Pincher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.