Square Enix Audience in United States

Square Enix logo

Square Enix has an estimated audience of 1,797,581 people in United States. 41.7% are female, 58.3% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Roxas, Capiz, Pixiv, Gaming, Black Desert, Action role-playing game.

The average Square Enix fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Roxas, Capiz, Pixiv, Gaming, with strongest over-indexing on Roxas, Capiz (6200× the country average). Demographically, the Square Enix audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of Square Enix fans

Demographic split for Square Enix audience in United States
MetricValue
Female41.7%
Male58.3%
Average age33.1
Estimated audience size1,797,581

Audience persona

The typical Square Enix fan in United States is more male, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Roxas, Capiz.

Top regions in United States

Top regions ranked by reach for Square Enix in United States
RegionReachAffinity
California266,0651.35×
Texas163,9231.06×
Florida116,5110.96×
New York94,3590.94×
Ohio58,9131.06×
Illinois55,9010.93×
Pennsylvania53,4100.88×
Washington52,0071.44×
Georgia49,2950.89×
North Carolina49,2130.91×
Arizona45,8181.25×
Virginia45,5641.04×
Michigan45,1870.96×
New Jersey38,0160.83×
Tennessee35,6840.99×
Indiana30,8170.94×
Colorado30,6231.08×
Massachusetts30,1900.85×
Missouri29,6441.02×
Maryland27,9020.9×
Alabama27,8951.11×
Wisconsin26,2990.97×
Oregon26,1221.27×
South Carolina25,5280.94×
Kentucky25,5151.13×
Oklahoma23,1941.16×
Minnesota22,8770.89×
Nevada20,9061.2×
Louisiana20,2410.87×
Utah18,7871.17×
Arkansas15,7301.06×
Connecticut15,4820.86×
Kansas13,8670.98×
Iowa13,3370.9×
Idaho12,7691.42×
Mississippi11,6220.78×
West Virginia9,3691.12×
Hawaii9,2111.19×
Nebraska8,2650.92×
New Mexico7,9500.88×
New Hampshire6,3940.9×
Montana5,7691.16×
Alaska5,5761.45×
Maine5,4970.85×
Rhode Island4,7370.83×
South Dakota3,9500.95×
Delaware3,9210.79×
North Dakota3,3500.91×
Washington, District of Columbia3,2520.6×
Vermont2,1420.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Square Enix audience
BrandAffinityCategory
Roxas, Capiz6200×Travel & Leisure
Pixiv23.81×Internet & Social Media
Gaming11.71×Games
Black Desert36.87×Games
Action role-playing game10.14×Games
Ni no Kuni49.61×Games
The Legend of Zelda: Link's Awakening38.38×Games
Ubisoft18.63×Games
Epic Games8.56×Games
The Legend of Zelda: Breath of the Wild31.48×Games
Harvest Snaps66.33×Food & Beverages
A. J. Green35.58×Sports
Action-adventure game6.95×Games
Electronic Arts20.17×Games
Japanese art7.64×Arts & Culture
Mangaka13.27×Literature
PC game6.28×Games
Crunchyroll7.45×Games
Music video game11.59×Music & Radio
Games2.12×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Square Enix audience
TraitClusterScore
Early Adopter MentalityPOWER1.9
Quality AwarenessPREMIUM1.33
LGBTQ+ IdentityOPEN1.26
Convenience OrientationPREMIUM1.19
IndividualismJOY1.17
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Square Enix
CountryShare
United States29.1%
Japan25.0%
United Kingdom5.1%

See Square Enix audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does Square Enix have in United States?

Square Enix has an estimated audience of 1,797,581 people in United States, concentrated in California and Texas.

What is the gender split and age of Square Enix fans?

41.7% of Square Enix fans are female, 58.3% are male, with an average age of 33.1 years.

Which brands do Square Enix fans like most?

Square Enix fans show strongest brand affinity for Roxas, Capiz (6200×), Pixiv (23.81×), and Gaming (11.71×) over the country average.

Where do Square Enix fans live in United States?

Square Enix fans in United States are most concentrated in California (reach 266,065), Texas (reach 163,923), and Florida (reach 116,511). These three regions account for the largest share of the active audience.

What other brands do Square Enix fans also like?

Beyond Square Enix itself, the audience over-indexes on Pixiv (23.81×), Gaming (11.71×), Black Desert (36.87×), and Action role-playing game (10.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Square Enix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.