Square Enix Audience in Germany
Square Enix has an estimated audience of 246,523 people in Germany. 26.4% are female, 73.6% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Wargaming, Ubisoft, Resident Evil 4, Candy Crush Saga.
The average Square Enix fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Wargaming, Ubisoft, with strongest over-indexing on Harry Potter (2.99× the country average). Demographically, the Square Enix audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Square Enix fans
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 32.3 |
| Estimated audience size | 246,523 |
Audience persona
The typical Square Enix fan in Germany is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,519 | 1.12× |
| Bayern | 33,339 | 0.84× |
| Baden-Württemberg | 27,029 | 0.8× |
| Niedersachsen | 25,272 | 1.06× |
| Hessen | 17,095 | 0.91× |
| Rheinland-Pfalz | 12,361 | 1× |
| Berlin | 12,045 | 1.09× |
| Sachsen | 10,607 | 0.88× |
| Schleswig-Holstein | 9,843 | 1.11× |
| Sachsen-Anhalt | 7,770 | 1.22× |
| Brandenburg | 7,047 | 0.92× |
| Hamburg | 5,609 | 1.01× |
| Thüringen | 5,566 | 0.89× |
| Mecklenburg-Vorpommern | 4,485 | 0.95× |
| Saarland | 3,184 | 1.05× |
| Bremen | 2,423 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.99× | Movies & TV |
| Wargaming | 14.5× | Games |
| Ubisoft | 10.09× | Games |
| Resident Evil 4 | 15.07× | Games |
| Candy Crush Saga | 7.13× | Games |
| Steam | 3.6× | Games |
| Square (company) | 11.29× | Shopping |
| Red Dead Redemption | 10.88× | Games |
| Halo (series) | 14.96× | Games |
| TikTok | 1.7× | Internet & Social Media |
| Pokémon (video game series) | 4.96× | Games |
| Pro Evolution Soccer | 14.86× | Games |
| The Terminal | 5.56× | Movies & TV |
| Tabletop role-playing game | 5.37× | Games |
| Action figure | 4.86× | Kids & Family |
| The Sims | 7.1× | Games |
| Euphoria | 1.87× | Movies & TV |
| Call of Duty | 3.7× | Games |
| Mortal Kombat | 8.19× | Games |
| Collectable | 4.07× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.38 |
| Extroversion | THRILL | 1.31 |
| Social Media Usage | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.19 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Japan | 25.0% |
| United Kingdom | 5.1% |
See Square Enix audiences in other countries
More Video game developer audiences in Germany
- Nintendo (3,659,753)
- GameStar (1,026,567)
- Ubisoft (966,233)
- Rockstar Games (836,303)
- GameStop (426,635)
Frequently asked questions
How many fans does Square Enix have in Germany?
Square Enix has an estimated audience of 246,523 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Square Enix fans?
26.4% of Square Enix fans are female, 73.6% are male, with an average age of 32.3 years.
Which brands do Square Enix fans like most?
Square Enix fans show strongest brand affinity for Harry Potter (2.99×), Wargaming (14.5×), and Ubisoft (10.09×) over the country average.
Where do Square Enix fans live in Germany?
Square Enix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,519), Bayern (reach 33,339), and Baden-Württemberg (reach 27,029). These three regions account for the largest share of the active audience.
What other brands do Square Enix fans also like?
Beyond Square Enix itself, the audience over-indexes on Wargaming (14.5×), Ubisoft (10.09×), Resident Evil 4 (15.07×), and Candy Crush Saga (7.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Square Enix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.