Rascasse Audience Intelligence

Unity (game engine) Audience in Germany

A data profile of the people who buy, follow and care about Unity (game engine) in Germany — modelled from more than twelve digital signal sources. Unity (game engine) has an estimated audience of 667,257 people in Germany.

#3974among Topic in Germany#421in Technology & Electronics

The average Unity (game engine) fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Goat Simulator, Age of Empires, Miniature wargaming, with strongest over-indexing on Goat Simulator (61.69× the country average).

Demographically, the Unity (game engine) audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Unity (game engine) fan in Germany is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Goat Simulator.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unity (game engine) profile in Germany.

Audience size
667K
in Germany
Gender
43.6%♀
56.4% male
Age
41.6
average years
Country rank
#9214
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unity (game engine) fans

43.6% are female, 56.4% are male, average age 41.6.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Unity (game engine) audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age41.6
Estimated audience size667,257
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Unity (game engine) audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4920%
50+28%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Unity (game engine) audience comes from Germany.

Worldwide audience distribution share by country for Unity (game engine)
CountryShare
United States16.8%
India5.4%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unity (game engine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Unity (game engine) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.18×
02Hessen~60K1.12×
03Baden-Württemberg~100K1.09×
04Bayern~100K1.07×
05Bremen~6K1.04×
06Nordrhein-Westfalen~100K1.01×
07Hamburg~20K1.01×
08Brandenburg~20K1.00×
09Saarland~8K1.00×
10Schleswig-Holstein~20K0.98×
11Rheinland-Pfalz~30K0.97×
12Thüringen~20K0.97×
13Mecklenburg-Vorpommern~10K0.97×
14Niedersachsen~60K0.96×
15Sachsen-Anhalt~20K0.96×
16Sachsen~30K0.93×
Fig. 06

Affinity by region

Affinity by region — Unity (game engine), Germany
0.93×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unity (game engine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unity (game engine) audience
#·InterestCategoryAffinity×
01Goat SimulatorGames61.69×
02LuvsKids & Family44.90×
03ZBrushTechnology & Electronics34.87×
04WacomTechnology & Electronics33.17×
05ArtStationArts & Culture31.41×
06BehanceInternet & Social Media25.24×
07Age of EmpiresGames21.41×
08Red DotTechnology & Electronics20.15×
09SharknadoMovies & TV19.73×
10Euro Truck Simulator 2Games16.76×
11Guest houseTravel & Leisure16.72×
12Google BooksLiterature16.43×
13Kim Soo-hyunMovies & TV16.15×
14Miniature wargamingGames11.96×
15Star CitizenNews11.17×
16AngularJSTechnology & Electronics9.79×
17UbisoftGames9.30×
18notebooksbilliger.deShopping7.70×
19Expert (company)Shopping7.30×
20SunExpressTravel & Leisure4.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unity (game engine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unity (game engine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
Career OrientationPOWER1.41×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unity (game engine) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
Price SensitivityPREMIUM0.73×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unity (game engine) have in Germany?

Unity (game engine) has an estimated audience of 667,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Unity (game engine) fans?

43.6% of Unity (game engine) fans are female, 56.4% are male, with an average age of 41.6 years.

03

Which brands do Unity (game engine) fans like most?

Unity (game engine) fans show strongest brand affinity for Goat Simulator (61.69×), Age of Empires (21.41×), and Miniature wargaming (11.96×) over the country average.

04

Where do Unity (game engine) fans live in Germany?

Unity (game engine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Unity (game engine) fans also like?

Beyond Unity (game engine) itself, the audience over-indexes on Age of Empires (21.41×), Miniature wargaming (11.96×), Behance (25.24×), and Expert (company) (7.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Unity (game engine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Unity (game engine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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