Rascasse Audience Intelligence

Guest house Audience in Germany

A data profile of the people who buy, follow and care about Guest house in Germany — modelled from more than twelve digital signal sources. Guest house has an estimated audience of 364,365 people in Germany.

#5565among Topic in Germany#1204in Travel & Leisure

The average Guest house fan in Germany is 40.8 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen.

Top brand affinities include Pet Rescue Saga, Gianna Nannini, Marca (newspaper), with strongest over-indexing on Pet Rescue Saga (121.3× the country average).

Demographically, the Guest house audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Guest house fan in Germany is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Pet Rescue Saga.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guest house profile in Germany.

Audience size
364K
in Germany
Gender
58.9%♀
41.1% male
Age
40.8
average years
Country rank
#15084
Topic in Germany
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guest house fans

58.9% are female, 41.1% are male, average age 40.8.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Guest house audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age40.8
Estimated audience size364,365
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Guest house audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4925%
50+21%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Guest house audience comes from Germany.

Worldwide audience distribution share by country for Guest house
CountryShare
United States10.3%
South Africa6.5%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guest house audience in Germany is strongest.

Fig. 05

Top regions by affinity

Guest house fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K3.30×
02Saarland~5K1.19×
03Bayern~70K1.18×
04Baden-Württemberg~60K1.15×
05Berlin~20K1.13×
06Rheinland-Pfalz~20K1.09×
07Bremen~3K0.95×
08Niedersachsen~30K0.94×
09Sachsen~20K0.94×
10Sachsen-Anhalt~8K0.90×
11Hamburg~7K0.89×
12Thüringen~8K0.86×
13Schleswig-Holstein~10K0.83×
14Brandenburg~9K0.82×
15Mecklenburg-Vorpommern~6K0.81×
16Nordrhein-Westfalen~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Guest house, Germany
0.78×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guest house audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guest house audience
#·InterestCategoryAffinity×
01Pet Rescue SagaGames121.30×
02Kodiak, AlaskaTravel & Leisure76.46×
03Alvin and the Chipmunks: ChipwreckedMovies & TV60.05×
04Jacobs University BremenBusiness & Career56.52×
05Central Saint MartinsArts & Culture46.48×
06Seoul Broadcasting SystemMovies & TV36.59×
07Beast (South Korean band)Music & Radio32.51×
08David SchwimmerMovies & TV29.00×
09Farm Heroes SagaGames28.85×
10Matt LeBlancMovies & TV27.54×
11Marca (newspaper)News26.34×
12Gianna NanniniMusic & Radio23.25×
13HaflingerFashion & Accessoires19.73×
14Green LanternMovies & TV18.59×
15The Batman (TV series)Movies & TV17.00×
16Unity (game engine)Technology & Electronics16.72×
17HostelTravel & Leisure16.28×
18Malibu RumFood & Beverages16.20×
19Shirley MacLaineMovies & TV15.43×
20SupermanMovies & TV4.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guest house audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guest house audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.38×
CreativityOPEN1.31×
DIY MentalityTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guest house audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.96×
Career OrientationPOWER1.00×
Early Adopter MentalityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guest house have in Germany?

Guest house has an estimated audience of 364,365 people in Germany, concentrated in Hessen and Bayern.

02

What is the gender split and age of Guest house fans?

58.9% of Guest house fans are female, 41.1% are male, with an average age of 40.8 years.

03

Which brands do Guest house fans like most?

Guest house fans show strongest brand affinity for Pet Rescue Saga (121.3×), Gianna Nannini (23.25×), and Marca (newspaper) (26.34×) over the country average.

04

Where do Guest house fans live in Germany?

Guest house fans in Germany are most concentrated in Hessen (reach ~90K), Bayern (reach ~70K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Guest house fans also like?

Beyond Guest house itself, the audience over-indexes on Gianna Nannini (23.25×), Marca (newspaper) (26.34×), Beast (South Korean band) (32.51×), and David Schwimmer (29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Guest house audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Guest house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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