Rascasse Audience Intelligence

Unity (game engine) Audience in United States

A data profile of the people who buy, follow and care about Unity (game engine) in United States — modelled from more than twelve digital signal sources. Unity (game engine) has an estimated audience of 3,465,601 people in United States.

#4694among Topic in United States#367in Technology & Electronics

The average Unity (game engine) fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rosie O'Donnell, RÜFÜS, 3D modeling, with strongest over-indexing on Rosie O'Donnell (44.21× the country average).

Demographically, the Unity (game engine) audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unity (game engine) fan in United States is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Rosie O'Donnell.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unity (game engine) profile in United States.

Audience size
3.5M
in United States
Gender
46.2%♀
53.8% male
Age
38.2
average years
Country rank
#9110
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unity (game engine) fans

46.2% are female, 53.8% are male, average age 38.2.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Unity (game engine) audience in United States
MetricValue
Female46.2%
Male53.8%
Average age38.2
Estimated audience size3,465,601
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Unity (game engine) audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3917%
40-4918%
50+21%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Unity (game engine) audience comes from United States.

Worldwide audience distribution share by country for Unity (game engine)
CountryShare
United States16.8%
India5.4%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unity (game engine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Unity (game engine) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.31×
02Oklahoma~50K1.24×
03Washington~90K1.23×
04Kentucky~50K1.18×
05Oregon~50K1.16×
06Arkansas~30K1.14×
07Virginia~90K1.10×
08Missouri~60K1.10×
09Alabama~50K1.09×
10Kansas~30K1.09×
11Idaho~20K1.09×
12Indiana~70K1.08×
13Texas~300K1.07×
14Alaska~8K1.06×
15Georgia~100K1.03×
16California~400K1.02×
17North Carolina~100K1.02×
18Vermont~6K1.02×
19West Virginia~20K1.01×
20Ohio~100K1.00×
21Louisiana~40K1.00×
22Mississippi~30K1.00×
23Arizona~70K0.99×
24Colorado~50K0.99×
25Maryland~60K0.98×
26South Carolina~50K0.98×
27North Dakota~7K0.98×
28Pennsylvania~100K0.97×
29Nevada~30K0.97×
30Maine~10K0.97×
31Michigan~90K0.96×
32Tennessee~70K0.96×
33Iowa~30K0.96×
34New Hampshire~10K0.96×
35Montana~9K0.96×
36New York~200K0.95×
37Wisconsin~50K0.94×
38Nebraska~20K0.94×
39New Mexico~20K0.94×
40Rhode Island~10K0.94×
41South Dakota~8K0.94×
42Massachusetts~60K0.92×
43Minnesota~50K0.92×
44Illinois~100K0.90×
45Hawaii~10K0.90×
46Delaware~9K0.90×
47New Jersey~80K0.89×
48Connecticut~30K0.89×
49Florida~200K0.86×
50Washington, District of Columbia~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Unity (game engine), United States
0.83×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unity (game engine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unity (game engine) audience
#·InterestCategoryAffinity×
01Alice: Madness ReturnsGames96.25×
02Rosie O'DonnellMovies & TV44.21×
03American Truck SimulatorGames41.53×
04Escape GamesGames40.00×
05RÜFÜSMusic & Radio33.88×
06Rain ManMovies & TV33.65×
07Kim Woo-binMovies & TV25.85×
08Dying LightGames21.25×
093D modelingTechnology & Electronics17.38×
10Borderlands (series)Games16.06×
11Western DigitalTechnology & Electronics13.88×
12Carnegie Mellon UniversityBusiness & Career13.71×
13Park Bo-gumMovies & TV12.85×
14Watch DogsGames10.08×
15Micro CenterShopping8.86×
16Halo (series)Games7.43×
17SteamGames3.54×
18SolitaireGames3.53×
19Gaming computerTechnology & Electronics3.46×
20Scooby-DooMovies & TV2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unity (game engine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unity (game engine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Career OrientationPOWER1.47×
IndividualismJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unity (game engine) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
ExtroversionTHRILL0.82×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unity (game engine) have in United States?

Unity (game engine) has an estimated audience of 3,465,601 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unity (game engine) fans?

46.2% of Unity (game engine) fans are female, 53.8% are male, with an average age of 38.2 years.

03

Which brands do Unity (game engine) fans like most?

Unity (game engine) fans show strongest brand affinity for Rosie O'Donnell (44.21×), RÜFÜS (33.88×), and 3D modeling (17.38×) over the country average.

04

Where do Unity (game engine) fans live in United States?

Unity (game engine) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Unity (game engine) fans also like?

Beyond Unity (game engine) itself, the audience over-indexes on RÜFÜS (33.88×), 3D modeling (17.38×), Alice: Madness Returns (96.25×), and Rain Man (33.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Unity (game engine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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