Unity (game engine) Audience in United States

Unity (game engine) has an estimated audience of 3,465,601 people in United States. 46.2% are female, 53.8% are male, average age 38.2. Top brand affinities: Rosie O'Donnell, 3D modeling, Kim Woo-bin, Alice: Madness Returns, Kia Sportage.

Top brand affinities include Rosie O'Donnell, 3D modeling, Kim Woo-bin, with strongest over-indexing on Rosie O'Donnell (30.79× the country average). Demographically, the Unity (game engine) audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Category: Technology & Electronics · Type: Topic

Demographics of Unity (game engine) fans

Demographic split for Unity (game engine) audience in United States
MetricValue
Female46.2%
Male53.8%
Average age38.2
Estimated audience size3,465,601

Audience persona

The typical Unity (game engine) fan in United States is balanced, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rosie O'Donnell.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unity (game engine) audience
BrandAffinityCategory
Rosie O'Donnell30.79×Movies & TV
3D modeling16.73×Technology & Electronics
Kim Woo-bin39.93×Movies & TV
Alice: Madness Returns69.8×Games
Kia Sportage19.02×Cars & Mobility
Micro Center7.32×Shopping
RÜFÜS16.61×Music & Radio
Escape Games40.46×Games
Lee Joon-gi43.18×Movies & TV
Dying Light15.13×Games
Park Bo-gum12.85×Movies & TV
Rain Man15.06×Movies & TV
Honda HR-V12.86×Cars & Mobility
Gaming computer3.7×Technology & Electronics
House music2.9×Music & Radio
Houston Astros3.74×Sports
Roblox3.6×Games
Livemusic2.24×Music & Radio
Borderlands (series)12.44×Games
Final Fantasy4.69×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unity (game engine) audience
TraitClusterScore
Early Adopter MentalityPOWER1.54
PatriotismCONSERVATISM1.48
IndividualismJOY1.38
SpiritualityBALANCE1.29
SustainabilityBALANCE1.28
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Unity (game engine)
CountryShare
United States16.8%
India5.4%
United Kingdom4.7%

See Unity (game engine) audiences in other countries

More Technology & Electronics audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Unity (game engine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.