Ni no Kuni Audience in United States

Ni no Kuni logo

Ni no Kuni has an estimated audience of 531,614 people in United States. 33.9% are female, 66.1% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Black Desert, The Legend of Zelda, Final Fantasy, Simon Pegg, Square Enix.

The average Ni no Kuni fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Black Desert, The Legend of Zelda, Final Fantasy, with strongest over-indexing on Black Desert (71.06× the country average). Demographically, the Ni no Kuni audience skews more male with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Ni no Kuni fans

Demographic split for Ni no Kuni audience in United States
MetricValue
Female33.9%
Male66.1%
Average age29.5
Estimated audience size531,614

Audience persona

The typical Ni no Kuni fan in United States is more male, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Black Desert.

Top regions in United States

Top regions ranked by reach for Ni no Kuni in United States
RegionReachAffinity
California72,8361.25×
Texas44,9740.98×
Florida32,3540.9×
New York28,2880.95×
Washington18,2501.71×
Pennsylvania17,5120.98×
Illinois16,9950.96×
Ohio16,9431.03×
Georgia15,7950.96×
North Carolina14,9350.93×
Virginia14,4131.11×
Michigan13,7780.99×
New Jersey11,7210.87×
Arizona11,2951.04×
Massachusetts11,1051.06×
Tennessee10,6661×
Oregon10,0021.64×
Maryland9,2031.01×
Missouri9,1681.07×
Indiana8,9620.92×
Colorado8,7951.05×
Minnesota8,3231.09×
Wisconsin7,4130.93×
Kentucky7,0651.06×
Oklahoma6,7241.14×
South Carolina6,5500.82×
Utah6,2821.32×
Alabama6,2330.84×
Louisiana5,9830.87×
Nevada5,3421.04×
Connecticut5,1010.96×
Arkansas4,5221.03×
Kansas4,3331.03×
Iowa4,2650.97×
Mississippi3,6260.83×
Idaho2,8171.06×
Hawaii2,7421.2×
West Virginia2,3600.95×
New Mexico2,1720.81×
Nebraska1,9970.75×
Maine1,9221.01×
New Hampshire1,9210.92×
Rhode Island1,7401.03×
Alaska1,4071.24×
Washington, District of Columbia1,3030.82×
Montana1,3020.88×
Delaware1,2710.87×
North Dakota9630.88×
South Dakota9140.74×
Vermont8330.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ni no Kuni audience
BrandAffinityCategory
Black Desert71.06×Games
The Legend of Zelda20.55×Games
Final Fantasy21.08×Games
Simon Pegg50.66×Movies & TV
Square Enix38.32×Games
GameStop8.92×Games
The Legend of Zelda: Breath of the Wild45.14×Games
Eddie Bauer18.52×Fashion & Accessoires
Magic: The Gathering14.82×Games
Super Mario Bros.15.8×Games
Mario Kart 829.19×Games
Role-playing games6.76×Games
Superman2.95×Movies & TV
League of Legends9.02×Games
Longchamp20×Fashion & Accessoires
World of Warcraft8.83×Games
Shōnen manga10.02×Literature
Strategy games7.91×Games
Nintendo Switch11.17×Games
Funimation11.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ni no Kuni audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.51
Early Adopter MentalityPOWER2.23
Risk AppetiteTHRILL1.89
Social Media UsageJOY1.49
Luxury OrientationPREMIUM1.38
IndividualismJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Ni no Kuni
CountryShare
United States34.4%
Japan9.7%
Mexico9.0%

See Ni no Kuni audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Ni no Kuni have in United States?

Ni no Kuni has an estimated audience of 531,614 people in United States, concentrated in California and Texas.

What is the gender split and age of Ni no Kuni fans?

33.9% of Ni no Kuni fans are female, 66.1% are male, with an average age of 29.5 years.

Which brands do Ni no Kuni fans like most?

Ni no Kuni fans show strongest brand affinity for Black Desert (71.06×), The Legend of Zelda (20.55×), and Final Fantasy (21.08×) over the country average.

Where do Ni no Kuni fans live in United States?

Ni no Kuni fans in United States are most concentrated in California (reach 72,836), Texas (reach 44,974), and Florida (reach 32,354). These three regions account for the largest share of the active audience.

What other brands do Ni no Kuni fans also like?

Beyond Ni no Kuni itself, the audience over-indexes on The Legend of Zelda (20.55×), Final Fantasy (21.08×), Simon Pegg (50.66×), and Square Enix (38.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ni no Kuni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.