Rascasse Audience Intelligence

Ni no Kuni Audience in United States

A data profile of the people who buy, follow and care about Ni no Kuni in United States — modelled from more than twelve digital signal sources. Ni no Kuni has an estimated audience of 531,011 people in United States.

#276among Video game in United States#460among Video / Board Game in United States#771in Games

The average Ni no Kuni fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Final Fantasy, Black Desert, Simon Pegg, with strongest over-indexing on Final Fantasy (34.51× the country average).

Demographically, the Ni no Kuni audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ni no Kuni fan in United States is more male, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Final Fantasy.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ni no Kuni profile in United States.

Audience size
531K
in United States
Gender
33.9%♀
66.1% male
Age
29.5
average years
Country rank
#35383
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ni no Kuni fans

33.9% are female, 66.1% are male, average age 29.5.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Ni no Kuni audience in United States
MetricValue
Female33.9%
Male66.1%
Average age29.5
Estimated audience size531,011
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Ni no Kuni audience in United States
Age bracketShare%
16-1943%
20-2927%
30-3918%
40-497%
50+5%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Ni no Kuni audience comes from United States.

Worldwide audience distribution share by country for Ni no Kuni
CountryShare
United States34.3%
Japan9.7%
Mexico9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ni no Kuni audience in United States is strongest.

Fig. 05

Top regions by affinity

Ni no Kuni fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.63×
02Oregon~10K1.57×
03Utah~6K1.24×
04Hawaii~3K1.19×
05Alaska~1K1.16×
06California~70K1.15×
07Oklahoma~7K1.12×
08Minnesota~8K1.07×
09Kentucky~7K1.07×
10Maine~2K1.07×
11Virginia~10K1.06×
12Missouri~9K1.06×
13Idaho~3K1.06×
14Nevada~5K1.04×
15Arkansas~5K1.03×
16Massachusetts~10K1.02×
17Rhode Island~2K1.02×
18Arizona~10K1.01×
19Colorado~8K1.00×
20Kansas~4K1.00×
21West Virginia~2K1.00×
22Ohio~20K0.99×
23Michigan~10K0.99×
24New Hampshire~2K0.99×
25Vermont<1K0.99×
26Tennessee~10K0.98×
27Maryland~9K0.98×
28Iowa~4K0.97×
29North Dakota~1K0.96×
30Georgia~20K0.95×
31Connecticut~5K0.95×
32Delaware~1K0.95×
33Pennsylvania~20K0.94×
34Indiana~9K0.94×
35Wisconsin~7K0.94×
36Texas~40K0.93×
37North Carolina~10K0.93×
38Montana~1K0.93×
39New York~30K0.91×
40Illinois~20K0.91×
41Louisiana~6K0.91×
42South Dakota~1K0.91×
43Florida~30K0.90×
44Alabama~7K0.90×
45New Mexico~2K0.90×
46New Jersey~10K0.88×
47Nebraska~2K0.88×
48Mississippi~4K0.87×
49Washington, District of Columbia~1K0.86×
50South Carolina~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Ni no Kuni, United States
0.85×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ni no Kuni audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ni no Kuni audience
#·InterestCategoryAffinity×
01Black DesertGames93.03×
02Simon PeggMovies & TV66.15×
03The Legend of Zelda: Breath of the WildGames55.82×
04Acqua di ParmaBeauty & Wellness51.04×
05Square EnixGames49.61×
06Chrono TriggerGames46.31×
07Final FantasyGames34.51×
08Super Mario Bros.Games26.58×
09International educationBusiness & Career19.28×
10LongchampFashion & Accessoires18.80×
11The Legend of ZeldaGames16.20×
12FunimationMovies & TV13.12×
13Bargain HuntersShopping12.47×
14Magic: The GatheringGames11.97×
15Sewing machineHome & Garden8.79×
16GameStopGames7.17×
17PokémonGames6.74×
18Virtual realityTechnology & Electronics6.48×
19DC ComicsLiterature5.93×
20RedditInternet & Social Media3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ni no Kuni audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ni no Kuni audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Early Adopter MentalityPOWER1.94×
Social Media UsageJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ni no Kuni audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.51×
SustainabilityBALANCE0.54×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ni no Kuni have in United States?

Ni no Kuni has an estimated audience of 531,011 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ni no Kuni fans?

33.9% of Ni no Kuni fans are female, 66.1% are male, with an average age of 29.5 years.

03

Which brands do Ni no Kuni fans like most?

Ni no Kuni fans show strongest brand affinity for Final Fantasy (34.51×), Black Desert (93.03×), and Simon Pegg (66.15×) over the country average.

04

Where do Ni no Kuni fans live in United States?

Ni no Kuni fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ni no Kuni fans also like?

Beyond Ni no Kuni itself, the audience over-indexes on Black Desert (93.03×), Simon Pegg (66.15×), Square Enix (49.61×), and Super Mario Bros. (26.58×) compared to the United States average.

Appendix

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See Ni no Kuni audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ni no Kuni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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