Acqua di Parma Audience in United States

Acqua di Parma logo

Acqua di Parma has an estimated audience of 518,029 people in United States. 66.9% are female, 33.1% are male, average age 36.5. Top regions: California, Florida, New York. Top brand affinities: Ni no Kuni, Sherwin-Williams, Eddie Bauer, Ben Sherman, Penhaligon's.

The average Acqua di Parma fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Ni no Kuni, Sherwin-Williams, Eddie Bauer, with strongest over-indexing on Ni no Kuni (51.04× the country average). Demographically, the Acqua di Parma audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Acqua di Parma fans

Demographic split for Acqua di Parma audience in United States
MetricValue
Female66.9%
Male33.1%
Average age36.5
Estimated audience size518,029

Audience persona

The typical Acqua di Parma fan in United States is more female, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Ni no Kuni.

Top regions in United States

Top regions ranked by reach for Acqua di Parma in United States
RegionReachAffinity
California106,9961.88×
Florida84,1512.4×
New York72,7302.51×
Texas62,8991.41×
Illinois27,1421.57×
New Jersey26,6712.02×
Pennsylvania18,1821.04×
Massachusetts18,1291.78×
Georgia17,8701.12×
Virginia14,9161.18×
North Carolina14,2340.91×
Ohio12,6090.79×
Michigan12,3090.91×
Washington11,4541.1×
Arizona10,9821.04×
Maryland10,0551.13×
Connecticut8,3531.61×
Tennessee8,0730.78×
Indiana7,9020.84×
Colorado6,8260.84×
Minnesota6,5630.88×
South Carolina6,4530.83×
Nevada6,3991.28×
Missouri6,2550.75×
Louisiana6,2440.93×
Wisconsin5,7800.74×
Kentucky5,2040.8×
Alabama5,1050.71×
Oregon5,0300.85×
Oklahoma4,4920.78×
Utah3,4040.73×
Kansas3,1820.78×
Iowa2,8880.68×
Washington, District of Columbia2,8791.85×
Arkansas2,7120.64×
Mississippi2,2800.53×
Hawaii2,0600.93×
Nebraska1,9520.75×
Rhode Island1,9121.16×
New Hampshire1,8690.92×
New Mexico1,7530.67×
Idaho1,5670.6×
West Virginia1,3110.54×
Maine1,2960.7×
Delaware1,2450.87×
Vermont7360.81×
Montana7160.5×
North Dakota5620.53×
Alaska5530.5×
South Dakota5340.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Acqua di Parma audience
BrandAffinityCategory
Ni no Kuni51.04×Games
Sherwin-Williams10.2×Business & Career
Eddie Bauer11.12×Fashion & Accessoires
Ben Sherman53×Fashion & Accessoires
Penhaligon's33.23×Beauty & Wellness
Jennie-O35.59×Food & Beverages
Allen Edmonds16.58×Fashion & Accessoires
SunnyD23.81×Food & Beverages
Hobby Lobby2.19×Home & Garden
Diptyque12.48×Beauty & Wellness
Dollar General2.14×Shopping
Valspar24.67×Home & Garden
BuildDirect26.6×Business & Career
Made in USA3.24×Business & Career
Sales promotion1.85×Shopping
Macy's2.1×Shopping
Sephora2.29×Shopping
Pinterest1.75×Internet & Social Media
Rosewood Hotels & Resorts17.62×Travel & Leisure
Walgreens1.98×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Acqua di Parma audience
TraitClusterScore
Luxury OrientationPREMIUM3.56
IndulgenceJOY2.26
Risk AppetiteTHRILL2
Design AffinityPREMIUM1.85
Pet OwnershipJOY1.81
Convenience OrientationPREMIUM1.74

Worldwide distribution

Worldwide audience distribution share by country for Acqua di Parma
CountryShare
Italy14.9%
United States11.2%
United Kingdom10.3%

See Acqua di Parma audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Acqua di Parma have in United States?

Acqua di Parma has an estimated audience of 518,029 people in United States, concentrated in California and Florida.

What is the gender split and age of Acqua di Parma fans?

66.9% of Acqua di Parma fans are female, 33.1% are male, with an average age of 36.5 years.

Which brands do Acqua di Parma fans like most?

Acqua di Parma fans show strongest brand affinity for Ni no Kuni (51.04×), Sherwin-Williams (10.2×), and Eddie Bauer (11.12×) over the country average.

Where do Acqua di Parma fans live in United States?

Acqua di Parma fans in United States are most concentrated in California (reach 106,996), Florida (reach 84,151), and New York (reach 72,730). These three regions account for the largest share of the active audience.

What other brands do Acqua di Parma fans also like?

Beyond Acqua di Parma itself, the audience over-indexes on Sherwin-Williams (10.2×), Eddie Bauer (11.12×), Ben Sherman (53×), and Penhaligon's (33.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Acqua di Parma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.