Rascasse Audience Intelligence

BuildDirect Target Market in United States

A data profile of the people who buy, follow and care about BuildDirect in United States — modelled from more than twelve digital signal sources. BuildDirect has an estimated audience of 412,153 people in United States.

#4244among Brand in United States#2519in Business & Career

The average BuildDirect fan in United States is 46.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include The UPS Store, Key Food, LibreOffice, with strongest over-indexing on The UPS Store (11.09× the country average).

Demographically, the BuildDirect audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BuildDirect fan in United States is more male, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for The UPS Store.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BuildDirect profile in United States.

Audience size
412K
in United States
Gender
44.5%♀
55.5% male
Age
46.5
average years
Country rank
#40923
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BuildDirect

44.5% are female, 55.5% are male, average age 46.5.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for BuildDirect audience in United States
MetricValue
Female44.5%
Male55.5%
Average age46.5
Estimated audience size412,153
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the BuildDirect audience in United States
Age bracketShare%
16-193%
20-2918%
30-3919%
40-4922%
50+38%
Fig. 04

Worldwide distribution

97.2%

of the worldwide BuildDirect audience comes from United States.

Worldwide audience distribution share by country for BuildDirect
CountryShare
United States97.2%
United Kingdom1.1%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BuildDirect audience in United States is strongest.

Fig. 05

Top regions by affinity

BuildDirect customers by region in United States
#RegionReachAffinity×
01North Carolina~20K1.82×
02Pennsylvania~20K1.62×
03Florida~40K1.30×
04Michigan~10K1.27×
05New Mexico~2K1.11×
06Georgia~10K1.10×
07New Jersey~10K1.10×
08Vermont<1K1.09×
09West Virginia~2K1.08×
10Montana~1K1.08×
11Maine~2K1.06×
12South Carolina~7K1.05×
13Wisconsin~6K1.04×
14Washington~9K1.03×
15Colorado~7K1.03×
16Kansas~3K1.03×
17Idaho~2K1.03×
18Alaska<1K1.03×
19North Dakota<1K1.03×
20South Dakota<1K1.02×
21Indiana~8K1.01×
22Delaware~1K1.01×
23Virginia~10K1.00×
24Missouri~7K0.98×
25New Hampshire~2K0.98×
26Connecticut~4K0.97×
27Ohio~10K0.96×
28Rhode Island~1K0.96×
29New York~20K0.95×
30Oregon~4K0.95×
31Iowa~3K0.95×
32Arkansas~3K0.95×
33Alabama~5K0.93×
34Utah~3K0.93×
35Nebraska~2K0.93×
36Louisiana~5K0.92×
37Kentucky~5K0.92×
38Mississippi~3K0.92×
39Tennessee~8K0.91×
40Hawaii~2K0.91×
41Washington, District of Columbia~1K0.91×
42Oklahoma~4K0.90×
43Illinois~10K0.89×
44Minnesota~5K0.88×
45Arizona~7K0.87×
46Nevada~3K0.87×
47Massachusetts~7K0.84×
48California~40K0.81×
49Maryland~6K0.81×
50Texas~30K0.72×
Fig. 06

Affinity by region

Affinity by region — BuildDirect, United States
0.72×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BuildDirect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BuildDirect audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics83.37×
02Antibacterial soapHome & Garden72.74×
03AngelListBusiness & Career44.03×
04Key FoodShopping41.44×
05Toll BrothersHome & Garden37.83×
06Paul StanleyMusic & Radio37.79×
07Paperless PostShopping30.79×
08High-net-worth individualBusiness & Career18.94×
09Family carCars & Mobility17.95×
10Titanic (1997 film)Movies & TV16.08×
11Pressure cookingHome & Garden14.31×
12White wineFood & Beverages13.00×
13Red wineFood & Beverages12.66×
14The UPS StoreShopping11.09×
15Sherwin-WilliamsBusiness & Career10.40×
16Sustainable energyHome & Garden7.60×
17Renewable energyBusiness & Career6.94×
18NASDAQBusiness & Career6.31×
19AutoZoneCars & Mobility5.40×
20Mortgage loansBusiness & Career4.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BuildDirect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BuildDirect audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.49×
IndulgenceJOY3.39×
Convenience OrientationPREMIUM3.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BuildDirect audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
ExtroversionTHRILL0.87×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BuildDirect's target market in United States?

BuildDirect's target market in United States covers an estimated 412,153 people, concentrated in California and Florida.

02

What is the gender split and age of BuildDirect customers?

44.5% of the BuildDirect audience are female, 55.5% are male, with an average age of 46.5 years.

03

Which brands do BuildDirect fans like most?

BuildDirect fans show strongest brand affinity for The UPS Store (11.09×), Key Food (41.44×), and LibreOffice (83.37×) over the country average.

04

Where do BuildDirect fans live in United States?

BuildDirect fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do BuildDirect fans also like?

Beyond BuildDirect itself, the audience over-indexes on Key Food (41.44×), LibreOffice (83.37×), High-net-worth individual (18.94×), and Family car (17.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See BuildDirect audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BuildDirect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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