BuildDirect Audience in United States

BuildDirect logo

BuildDirect has an estimated audience of 413,229 people in United States. 44.5% are female, 55.5% are male, average age 46.5. Top regions: California, Florida, North Carolina. Top brand affinities: The UPS Store, Autism Awareness, AutoZone, Diabetes mellitus awareness, Key Food.

The average BuildDirect fan in United States is 46.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, North Carolina. Top brand affinities include The UPS Store, Autism Awareness, AutoZone, with strongest over-indexing on The UPS Store (12.44× the country average). Demographically, the BuildDirect audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of BuildDirect fans

Demographic split for BuildDirect audience in United States
MetricValue
Female44.5%
Male55.5%
Average age46.5
Estimated audience size413,229

Audience persona

The typical BuildDirect fan in United States is more male, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for BuildDirect in United States
RegionReachAffinity
California37,1890.82×
Florida32,0141.14×
North Carolina28,9192.33×
Texas25,9530.73×
New York24,0581.04×
Pennsylvania22,7871.64×
Michigan14,9091.38×
Georgia14,5971.15×
New Jersey13,1471.25×
Ohio12,6731×
Illinois11,9690.87×
Virginia10,8531.08×
Washington9,4101.14×
Indiana7,6721.02×
Arizona7,2630.86×
Colorado7,2011.11×
Tennessee7,0020.84×
South Carolina6,8101.1×
Massachusetts6,5010.8×
Missouri6,4260.96×
Wisconsin6,3381.02×
Maryland5,3410.75×
Alabama5,2500.91×
Oregon4,6080.97×
Kentucky4,4940.87×
Louisiana4,2700.8×
Minnesota4,1900.71×
Connecticut4,0980.99×
Utah3,3480.9×
Kansas3,2471×
Oklahoma3,2280.7×
Iowa3,1490.92×
Nevada3,0520.76×
Arkansas2,9780.87×
Mississippi2,6280.77×
New Mexico2,5821.25×
Idaho2,2801.1×
West Virginia2,1691.13×
Maine1,8441.25×
Nebraska1,6900.82×
New Hampshire1,4790.91×
Montana1,2361.08×
Rhode Island1,0710.81×
Delaware1,0660.94×
Alaska8961.01×
Vermont8781.21×
Hawaii8580.48×
Wyoming8471.38×
Washington, District of Columbia8470.68×
South Dakota8350.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BuildDirect audience
BrandAffinityCategory
The UPS Store12.44×Shopping
Autism Awareness19.03×Health
AutoZone7.83×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Key Food33.22×Shopping
LibreOffice73.66×Technology & Electronics
High-net-worth individual14.58×Business & Career
Microblogging12.67×Technology & Electronics
Red wine12.82×Food & Beverages
Singer-songwriter5.51×Music & Radio
Sherwin-Williams11.42×Business & Career
White wine13.24×Food & Beverages
Family car12.58×Cars & Mobility
Toshiba33.1×Technology & Electronics
Edible Arrangements14.31×Food & Beverages
Income tax13.19×Business & Career
American Home Shield22.64×Home & Garden
P. C. Richard & Son36.46×Shopping
Bachelor of Business Administration36.88×Business & Career
La Roche-Posay13×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BuildDirect audience
TraitClusterScore
Family OrientationCONSERVATISM3.48
IndulgenceJOY2.57
Design AffinityPREMIUM2.38
LGBTQ+ IdentityOPEN2.29
DIY MentalityTHRILL2.24
Quality AwarenessPREMIUM2.16

Worldwide distribution

Worldwide audience distribution share by country for BuildDirect
CountryShare
United States97.1%
United Kingdom1.2%
Canada1.0%

See BuildDirect audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does BuildDirect have in United States?

BuildDirect has an estimated audience of 413,229 people in United States, concentrated in California and Florida.

What is the gender split and age of BuildDirect fans?

44.5% of BuildDirect fans are female, 55.5% are male, with an average age of 46.5 years.

Which brands do BuildDirect fans like most?

BuildDirect fans show strongest brand affinity for The UPS Store (12.44×), Autism Awareness (19.03×), and AutoZone (7.83×) over the country average.

Where do BuildDirect fans live in United States?

BuildDirect fans in United States are most concentrated in California (reach 37,189), Florida (reach 32,014), and North Carolina (reach 28,919). These three regions account for the largest share of the active audience.

What other brands do BuildDirect fans also like?

Beyond BuildDirect itself, the audience over-indexes on Autism Awareness (19.03×), AutoZone (7.83×), Diabetes mellitus awareness (12.48×), and Key Food (33.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BuildDirect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.