Rascasse Audience Intelligence

SunnyD Target Market in United States

A data profile of the people who buy, follow and care about SunnyD in United States — modelled from more than twelve digital signal sources. SunnyD has an estimated audience of 597,600 people in United States.

#3407among Brand in United States#1780in Food & Beverages

The average SunnyD fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, Key Food, AutoZone, with strongest over-indexing on The UPS Store (14.41× the country average).

Demographically, the SunnyD audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SunnyD fan in United States is balanced, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for The UPS Store.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SunnyD profile in United States.

Audience size
598K
in United States
Gender
52.8%♀
47.2% male
Age
40.6
average years
Country rank
#32893
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SunnyD

52.8% are female, 47.2% are male, average age 40.6.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for SunnyD audience in United States
MetricValue
Female52.8%
Male47.2%
Average age40.6
Estimated audience size597,600
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the SunnyD audience in United States
Age bracketShare%
16-1912%
20-2923%
30-3925%
40-4919%
50+22%
Fig. 04

Worldwide distribution

76.2%

of the worldwide SunnyD audience comes from United States.

Worldwide audience distribution share by country for SunnyD
CountryShare
United States76.2%
United Kingdom6.2%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SunnyD audience in United States is strongest.

Fig. 05

Top regions by affinity

SunnyD customers by region in United States
#RegionReachAffinity×
01Georgia~30K1.39×
02California~80K1.23×
03Louisiana~9K1.23×
04Texas~60K1.18×
05Indiana~10K1.18×
06Michigan~20K1.14×
07Kentucky~9K1.14×
08Arkansas~6K1.14×
09Oklahoma~7K1.11×
10Nebraska~3K1.11×
11Mississippi~5K1.08×
12Iowa~5K1.07×
13New York~40K1.06×
14Kansas~5K1.05×
15Illinois~20K1.04×
16Tennessee~10K1.03×
17Alabama~9K1.03×
18Hawaii~3K1.03×
19South Dakota~1K1.03×
20North Carolina~20K1.02×
21Arizona~10K1.02×
22Maryland~10K1.02×
23Minnesota~9K1.02×
24Nevada~6K1.02×
25Utah~5K1.02×
26North Dakota~1K1.02×
27Ohio~20K1.01×
28Missouri~9K0.99×
29South Carolina~9K0.99×
30Connecticut~6K0.99×
31West Virginia~3K0.99×
32Washington~10K0.98×
33Pennsylvania~20K0.97×
34Virginia~10K0.97×
35New Jersey~10K0.96×
36Massachusetts~10K0.96×
37Oregon~7K0.95×
38Alaska~1K0.95×
39Florida~40K0.92×
40Idaho~3K0.92×
41Maine~2K0.92×
42Delaware~2K0.92×
43Wisconsin~8K0.91×
44Rhode Island~2K0.91×
45New Hampshire~2K0.88×
46Vermont<1K0.86×
47Washington, District of Columbia~2K0.85×
48New Mexico~3K0.84×
49Montana~1K0.84×
50Colorado~8K0.83×
Fig. 06

Affinity by region

Affinity by region — SunnyD, United States
0.83×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SunnyD audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SunnyD audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics56.04×
02Abt ElectronicsShopping42.57×
03HostessPolitics & Society40.09×
04Key FoodShopping37.86×
05Trend MicroTechnology & Electronics36.53×
06Stanley SteemerHome & Garden30.51×
07P. C. Richard & SonShopping28.91×
08RubbermaidHome & Garden26.09×
09RingCentralTechnology & Electronics25.48×
10Paul StanleyMusic & Radio24.72×
11Paperless PostShopping20.82×
12Auntie Anne'sFood & Beverages18.73×
13TransUnionTechnology & Electronics16.05×
14The UPS StoreShopping14.41×
15Titanic (1997 film)Movies & TV12.26×
16FedEx OfficeBusiness & Career9.88×
17FedExBusiness & Career5.69×
18AutoZoneCars & Mobility5.40×
19Pizza HutFood & Beverages4.43×
20SubwayFood & Beverages3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SunnyD audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SunnyD audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.51×
Family OrientationCONSERVATISM2.16×
IndulgenceJOY2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SunnyD audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
Luxury OrientationPREMIUM0.76×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SunnyD's target market in United States?

SunnyD's target market in United States covers an estimated 597,600 people, concentrated in California and Texas.

02

What is the gender split and age of SunnyD customers?

52.8% of the SunnyD audience are female, 47.2% are male, with an average age of 40.6 years.

03

Which brands do SunnyD fans like most?

SunnyD fans show strongest brand affinity for The UPS Store (14.41×), Key Food (37.86×), and AutoZone (5.4×) over the country average.

04

Where do SunnyD fans live in United States?

SunnyD fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do SunnyD fans also like?

Beyond SunnyD itself, the audience over-indexes on Key Food (37.86×), AutoZone (5.4×), LibreOffice (56.04×), and Trend Micro (36.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See SunnyD audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SunnyD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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