Rascasse Audience Intelligence

Trend Micro Target Market in United States

A data profile of the people who buy, follow and care about Trend Micro in United States — modelled from more than twelve digital signal sources. Trend Micro has an estimated audience of 1,093,835 people in United States.

#2269among Brand in United States#715in Technology & Electronics

The average Trend Micro fan in United States is 34.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Thandie Newton, Key Food, Antony Starr, with strongest over-indexing on Thandie Newton (52.2× the country average).

Demographically, the Trend Micro audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trend Micro fan in United States is balanced, around 34.3 years old, with strong Travelling tendencies and a notable affinity for Thandie Newton.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trend Micro profile in United States.

Audience size
1.1M
in United States
Gender
51.5%♀
48.5% male
Age
34.3
average years
Country rank
#22277
Brand in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Trend Micro

51.5% are female, 48.5% are male, average age 34.3.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Trend Micro audience in United States
MetricValue
Female51.5%
Male48.5%
Average age34.3
Estimated audience size1,093,835
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Trend Micro audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Trend Micro audience comes from United States.

Worldwide audience distribution share by country for Trend Micro
CountryShare
United States34.3%
Japan14.3%
Taiwan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trend Micro audience in United States is strongest.

Fig. 05

Top regions by affinity

Trend Micro customers by region in United States
#RegionReachAffinity×
01Texas~200K1.62×
02New Hampshire~6K1.46×
03Virginia~30K1.25×
04Arizona~30K1.21×
05Minnesota~20K1.19×
06Wisconsin~20K1.17×
07Colorado~20K1.14×
08Massachusetts~20K1.12×
09Kansas~10K1.12×
10Illinois~40K1.09×
11Missouri~20K1.09×
12Washington, District of Columbia~4K1.07×
13Delaware~3K1.07×
14California~100K1.05×
15Maryland~20K1.05×
16Oregon~10K1.04×
17Washington~20K1.03×
18North Dakota~2K1.03×
19Nevada~10K1.02×
20Iowa~9K1.02×
21Idaho~6K1.02×
22Michigan~30K1.01×
23South Dakota~3K1.01×
24Florida~70K1.00×
25Pennsylvania~40K1.00×
26Ohio~30K0.97×
27New Jersey~30K0.97×
28Montana~3K0.97×
29Maine~4K0.96×
30Nebraska~5K0.95×
31New Mexico~5K0.95×
32Georgia~30K0.94×
33North Carolina~30K0.94×
34South Carolina~20K0.93×
35Alaska~2K0.93×
36Vermont~2K0.92×
37Tennessee~20K0.91×
38Indiana~20K0.91×
39Alabama~10K0.91×
40Louisiana~10K0.90×
41Connecticut~10K0.90×
42Utah~9K0.90×
43Hawaii~4K0.90×
44New York~60K0.89×
45Oklahoma~10K0.88×
46Arkansas~8K0.88×
47Rhode Island~3K0.87×
48West Virginia~4K0.83×
49Mississippi~7K0.82×
50Kentucky~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Trend Micro, United States
0.80×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trend Micro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trend Micro audience
#·InterestCategoryAffinity×
01Fuqua School of BusinessBusiness & Career69.41×
02Key FoodShopping52.60×
03Thandie NewtonMovies & TV52.20×
04Antony StarrMovies & TV48.71×
05Laz AlonsoMovies & TV48.71×
06Avast!Technology & Electronics43.20×
07malwarebytesTechnology & Electronics42.50×
08WebExTechnology & Electronics38.94×
09AsurionBusiness & Career38.61×
10Stanley SteemerHome & Garden37.04×
11Paperless PostShopping33.31×
12Citi TrendsShopping23.48×
13DiceGames21.09×
14DocuSignTechnology & Electronics20.64×
15AtlasMusic & Radio19.68×
16AsanaTechnology & Electronics19.13×
17TransUnionTechnology & Electronics19.08×
18Office DepotShopping10.82×
19The UPS StoreShopping9.54×
20AutoZoneCars & Mobility8.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trend Micro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trend Micro audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.00×
Early Adopter MentalityPOWER1.94×
Need for SecurityCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trend Micro audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Sports ActivityPOWER0.98×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Trend Micro's target market in United States?

Trend Micro's target market in United States covers an estimated 1,093,835 people, concentrated in Texas and California.

02

What is the gender split and age of Trend Micro customers?

51.5% of the Trend Micro audience are female, 48.5% are male, with an average age of 34.3 years.

03

Which brands do Trend Micro fans like most?

Trend Micro fans show strongest brand affinity for Thandie Newton (52.2×), Key Food (52.6×), and Antony Starr (48.71×) over the country average.

04

Where do Trend Micro fans live in United States?

Trend Micro fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Trend Micro fans also like?

Beyond Trend Micro itself, the audience over-indexes on Key Food (52.6×), Antony Starr (48.71×), The UPS Store (9.54×), and AutoZone (8.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Trend Micro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trend Micro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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