Trend Micro Audience in United States

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Trend Micro has an estimated audience of 1,103,928 people in United States. 51.5% are female, 48.5% are male, average age 34.3. Top regions: Texas, California, Florida. Top brand affinities: Thandie Newton, Key Food, AutoZone, Antony Starr, The UPS Store.

The average Trend Micro fan in United States is 34.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Thandie Newton, Key Food, AutoZone, with strongest over-indexing on Thandie Newton (52.2× the country average). Demographically, the Trend Micro audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Trend Micro fans

Demographic split for Trend Micro audience in United States
MetricValue
Female51.5%
Male48.5%
Average age34.3
Estimated audience size1,103,928

Audience persona

The typical Trend Micro fan in United States is balanced, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for Trend Micro in United States
RegionReachAffinity
Texas146,2531.54×
California136,4591.12×
Florida77,0931.03×
New York60,7420.98×
Illinois41,5161.13×
Pennsylvania37,6161.01×
Virginia36,5881.36×
Ohio34,1131×
North Carolina32,5800.98×
Georgia31,7630.93×
Michigan29,2421.01×
Arizona29,1911.3×
New Jersey27,0050.96×
Massachusetts26,1321.2×
Washington23,8301.08×
Maryland20,9131.1×
Colorado20,3791.17×
Missouri19,7351.11×
Tennessee19,6350.89×
Wisconsin19,5741.18×
Minnesota18,8481.19×
Indiana18,4410.91×
South Carolina15,6150.94×
Alabama14,0070.91×
Oregon13,4791.07×
Louisiana11,8770.83×
Oklahoma11,0810.9×
Nevada10,8591.02×
Kentucky10,4400.75×
Kansas9,7251.12×
Connecticut9,5270.86×
Utah9,0110.91×
Iowa8,6200.95×
Arkansas7,4640.82×
Mississippi6,2860.69×
New Hampshire6,0851.4×
Idaho5,4370.98×
New Mexico4,9260.89×
Nebraska4,5900.83×
Hawaii3,9620.83×
Washington, District of Columbia3,9281.18×
Maine3,8880.98×
Delaware3,5201.16×
West Virginia3,4430.67×
Rhode Island2,7390.78×
South Dakota2,5711.01×
Montana2,5180.82×
North Dakota2,1690.96×
Alaska1,8420.78×
Wyoming1,6150.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trend Micro audience
BrandAffinityCategory
Thandie Newton52.2×Movies & TV
Key Food52.6×Shopping
AutoZone8.52×Cars & Mobility
Antony Starr48.71×Movies & TV
The UPS Store9.54×Shopping
Atlas19.68×Music & Radio
DocuSign20.64×Technology & Electronics
Dice21.09×Games
malwarebytes42.5×Technology & Electronics
Asurion38.61×Business & Career
Avast!43.2×Technology & Electronics
Fuqua School of Business69.41×Business & Career
Office Depot10.82×Shopping
Stanley Steemer37.04×Home & Garden
Paperless Post33.31×Shopping
WebEx38.94×Technology & Electronics
TransUnion19.08×Technology & Electronics
Citi Trends23.48×Shopping
TeamViewer41.59×Technology & Electronics
LibreOffice58.54×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trend Micro audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.53
Family OrientationCONSERVATISM2.3
Quality AwarenessPREMIUM2.1
Career OrientationPOWER1.74
Convenience OrientationPREMIUM1.57
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Trend Micro
CountryShare
United States34.4%
Japan14.1%
Australia4.3%

See Trend Micro audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Trend Micro have in United States?

Trend Micro has an estimated audience of 1,103,928 people in United States, concentrated in Texas and California.

What is the gender split and age of Trend Micro fans?

51.5% of Trend Micro fans are female, 48.5% are male, with an average age of 34.3 years.

Which brands do Trend Micro fans like most?

Trend Micro fans show strongest brand affinity for Thandie Newton (52.2×), Key Food (52.6×), and AutoZone (8.52×) over the country average.

Where do Trend Micro fans live in United States?

Trend Micro fans in United States are most concentrated in Texas (reach 146,253), California (reach 136,459), and Florida (reach 77,093). These three regions account for the largest share of the active audience.

What other brands do Trend Micro fans also like?

Beyond Trend Micro itself, the audience over-indexes on Key Food (52.6×), AutoZone (8.52×), Antony Starr (48.71×), and The UPS Store (9.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trend Micro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.