Hostess Audience in United States

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Hostess has an estimated audience of 420,135 people in United States. 50.2% are female, 49.8% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: toy story, Gavin DeGraw, Peter Frampton, Cream of Wheat, Five for Fighting.

The average Hostess fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include toy story, Gavin DeGraw, Peter Frampton, with strongest over-indexing on toy story (114.25× the country average). Demographically, the Hostess audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Hostess fans

Demographic split for Hostess audience in United States
MetricValue
Female50.2%
Male49.8%
Average age34.6
Estimated audience size420,135

Audience persona

The typical Hostess fan in United States is balanced, around 34.6 years old, with strong Indulgence tendencies and a notable affinity for toy story.

Top regions in United States

Top regions ranked by reach for Hostess in United States
RegionReachAffinity
California75,3281.63×
Texas38,7031.07×
Florida31,9851.12×
New York25,6551.09×
Illinois20,7841.48×
Ohio13,0921.01×
Georgia12,7190.98×
Pennsylvania11,5780.82×
Michigan11,5471.05×
North Carolina11,1810.88×
Arizona11,0341.29×
New Jersey10,4060.97×
Indiana10,3571.35×
Virginia9,6820.95×
Massachusetts8,5821.04×
Washington8,5591.02×
Tennessee7,9850.95×
Missouri7,7641.15×
Maryland7,6711.06×
Alabama6,3651.08×
Kansas6,3461.92×
Colorado5,8650.89×
Wisconsin5,8320.92×
Nevada5,4201.33×
Minnesota5,4000.9×
South Carolina5,3580.85×
Louisiana5,1720.95×
Kentucky5,0920.97×
Oklahoma5,0661.09×
Oregon4,9581.03×
Arkansas4,8931.41×
Connecticut4,4651.06×
Utah3,5990.96×
Iowa3,2580.94×
Mississippi3,2040.93×
Hawaii2,0761.15×
Nebraska1,8460.88×
Idaho1,6520.78×
New Mexico1,5300.73×
West Virginia1,4510.74×
Rhode Island1,4351.07×
Washington, District of Columbia1,3651.08×
New Hampshire1,3290.8×
Maine1,0570.7×
Alaska9081.01×
Delaware8990.78×
Montana7890.68×
South Dakota6030.62×
North Dakota5450.63×
Vermont4350.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hostess audience
BrandAffinityCategory
toy story114.25×Movies & TV
Gavin DeGraw303.03×Music & Radio
Peter Frampton113.33×Music & Radio
Cream of Wheat360.66×Food & Beverages
Five for Fighting184.75×Music & Radio
Camila (band)59.58×Music & Radio
Cranberry juice32.88×Food & Beverages
Apple juice30.9×Food & Beverages
Orange juice21.73×Food & Beverages
Kroger5.35×Food & Beverages
Adult contemporary music16.59×Music & Radio
Bolthouse Farms48.36×Home & Garden
Brazil9.75×Travel & Leisure
Butter7.4×Food & Beverages
Minute Maid52.03×Food & Beverages
Polo12.1×Sports
Alcoholic beverages2.96×Food & Beverages
SunnyD40.09×Food & Beverages
Spotify3.21×Internet & Social Media
Frozen 229.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hostess audience
TraitClusterScore
IndulgenceJOY1.75
SustainabilityBALANCE1.64
Healthy LifestyleBALANCE1.61
Family OrientationCONSERVATISM1.61
Pet OwnershipJOY1.6
Quality AwarenessPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Hostess
CountryShare
United States55.6%
Japan10.1%
Italy4.4%

See Hostess audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Hostess have in United States?

Hostess has an estimated audience of 420,135 people in United States, concentrated in California and Texas.

What is the gender split and age of Hostess fans?

50.2% of Hostess fans are female, 49.8% are male, with an average age of 34.6 years.

Which brands do Hostess fans like most?

Hostess fans show strongest brand affinity for toy story (114.25×), Gavin DeGraw (303.03×), and Peter Frampton (113.33×) over the country average.

Where do Hostess fans live in United States?

Hostess fans in United States are most concentrated in California (reach 75,328), Texas (reach 38,703), and Florida (reach 31,985). These three regions account for the largest share of the active audience.

What other brands do Hostess fans also like?

Beyond Hostess itself, the audience over-indexes on Gavin DeGraw (303.03×), Peter Frampton (113.33×), Cream of Wheat (360.66×), and Five for Fighting (184.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hostess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.