Rascasse Audience Intelligence

Hostess Audience in United States

A data profile of the people who buy, follow and care about Hostess in United States — modelled from more than twelve digital signal sources. Hostess has an estimated audience of 420,135 people in United States.

#12098among Topic in United States#2245in Politics & Society

The average Hostess fan in United States is 34.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include toy story, Gavin DeGraw, Peter Frampton, with strongest over-indexing on toy story (114.25× the country average).

Demographically, the Hostess audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hostess fan in United States is balanced, around 34.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for toy story.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hostess profile in United States.

Audience size
420K
in United States
Gender
50.2%♀
49.8% male
Age
34.6
average years
Country rank
#40499
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hostess fans

50.2% are female, 49.8% are male, average age 34.6.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Hostess audience in United States
MetricValue
Female50.2%
Male49.8%
Average age34.6
Estimated audience size420,135
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Hostess audience in United States
Age bracketShare%
16-1919%
20-2937%
30-3923%
40-4913%
50+9%
Fig. 04

Worldwide distribution

55.4%

of the worldwide Hostess audience comes from United States.

Worldwide audience distribution share by country for Hostess
CountryShare
United States55.4%
Japan10.1%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hostess audience in United States is strongest.

Fig. 05

Top regions by affinity

Hostess fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~6K1.87×
02California~70K1.47×
03Arkansas~5K1.47×
04Illinois~20K1.45×
05Indiana~10K1.27×
06Nevada~5K1.26×
07Arizona~10K1.25×
08Missouri~8K1.16×
09Hawaii~2K1.11×
10Alabama~6K1.10×
11Florida~30K1.09×
12Oklahoma~5K1.08×
13Washington, District of Columbia~1K1.07×
14Ohio~10K1.06×
15Alaska<1K1.06×
16Rhode Island~1K1.05×
17Texas~40K1.04×
18Maryland~7K1.04×
19Connecticut~4K1.03×
20New York~20K1.01×
21Oregon~5K1.00×
22Mississippi~3K1.00×
23Massachusetts~8K0.99×
24Louisiana~5K0.99×
25Kentucky~5K0.99×
26Georgia~10K0.97×
27Michigan~10K0.97×
28Washington~8K0.97×
29Utah~4K0.96×
30Iowa~3K0.96×
31New Jersey~10K0.92×
32Tennessee~8K0.92×
33Nebraska~2K0.92×
34Wisconsin~6K0.91×
35Virginia~9K0.90×
36Minnesota~5K0.90×
37North Carolina~10K0.88×
38South Carolina~6K0.88×
39Idaho~2K0.88×
40West Virginia~2K0.87×
41New Hampshire~1K0.86×
42Delaware<1K0.86×
43Colorado~6K0.85×
44Pennsylvania~10K0.82×
45South Dakota<1K0.82×
46North Dakota<1K0.82×
47New Mexico~2K0.80×
48Montana<1K0.79×
49Vermont<1K0.79×
50Maine~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Hostess, United States
0.78×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hostess audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hostess audience
#·InterestCategoryAffinity×
01Cream of WheatFood & Beverages360.66×
02Gavin DeGrawMusic & Radio303.03×
03Five for FightingMusic & Radio184.75×
04toy storyMovies & TV114.25×
05Peter FramptonMusic & Radio113.33×
06Camila (band)Music & Radio59.58×
07Minute MaidFood & Beverages52.03×
08Bolthouse FarmsHome & Garden48.36×
09SunnyDFood & Beverages40.09×
10Cranberry juiceFood & Beverages32.88×
11Apple juiceFood & Beverages30.90×
12Frozen 2Movies & TV29.55×
13Orange juiceFood & Beverages21.73×
14Adult contemporary musicMusic & Radio16.59×
15PoloSports12.10×
16BrazilTravel & Leisure9.75×
17ButterFood & Beverages7.40×
18KrogerFood & Beverages5.35×
19SpotifyInternet & Social Media3.21×
20Alcoholic beveragesFood & Beverages2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hostess audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hostess audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.35×
Luxury OrientationPREMIUM1.80×
TravellingTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hostess audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.82×
CreativityOPEN0.97×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hostess have in United States?

Hostess has an estimated audience of 420,135 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hostess fans?

50.2% of Hostess fans are female, 49.8% are male, with an average age of 34.6 years.

03

Which brands do Hostess fans like most?

Hostess fans show strongest brand affinity for toy story (114.25×), Gavin DeGraw (303.03×), and Peter Frampton (113.33×) over the country average.

04

Where do Hostess fans live in United States?

Hostess fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hostess fans also like?

Beyond Hostess itself, the audience over-indexes on Gavin DeGraw (303.03×), Peter Frampton (113.33×), Cream of Wheat (360.66×), and Five for Fighting (184.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Hostess audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hostess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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