Gavin DeGraw Audience in United States

Gavin DeGraw has an estimated audience of 415,342 people in United States. 58.0% are female, 42.0% are male, average age 37.1. Top regions: Texas, California, Florida. Top brand affinities: Hostess, Google Flights, James Blunt, Brittany Snow, China Airlines.

The average Gavin DeGraw fan in United States is 37.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hostess, Google Flights, James Blunt, with strongest over-indexing on Hostess (204.31× the country average). Demographically, the Gavin DeGraw audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Gavin DeGraw fans

Demographic split for Gavin DeGraw audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.1
Estimated audience size415,342

Audience persona

The typical Gavin DeGraw fan in United States is more female, around 37.1 years old, with strong Travelling tendencies and a notable affinity for Hostess.

Top regions in United States

Top regions ranked by reach for Gavin DeGraw in United States
RegionReachAffinity
Texas30,3620.85×
California29,6380.65×
Florida25,1100.89×
New York23,6291.02×
Ohio17,0631.33×
Tennessee14,4751.74×
Michigan13,9761.29×
Pennsylvania13,8190.99×
North Carolina13,6661.09×
Illinois13,2420.96×
Georgia13,2161.03×
Massachusetts9,9091.21×
Virginia9,5360.94×
New Jersey8,9970.85×
Alabama8,5721.48×
Wisconsin8,3421.33×
Washington8,0840.97×
Missouri8,0391.2×
South Carolina7,6401.22×
Indiana7,3890.97×
Oklahoma6,1621.34×
Arizona5,9910.71×
Kentucky5,6371.08×
Maryland5,5780.78×
Minnesota5,4410.91×
Colorado5,0430.77×
Louisiana4,5920.86×
Connecticut4,5451.09×
Arkansas4,5331.32×
Oregon4,4730.94×
Iowa3,7001.08×
Mississippi3,3720.99×
Kansas3,3061.01×
Nevada2,9690.74×
Utah2,4230.65×
Idaho2,2241.07×
West Virginia1,9150.99×
Nebraska1,8600.89×
New Hampshire1,7291.06×
Washington, District of Columbia1,4621.17×
Maine1,4170.95×
Montana1,4091.22×
South Dakota1,3341.39×
New Mexico1,1940.57×
Delaware1,1491×
Rhode Island1,1430.86×
Vermont8181.12×
Hawaii7860.44×
North Dakota7330.86×
Alaska4260.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gavin DeGraw audience
BrandAffinityCategory
Hostess204.31×Politics & Society
Google Flights14.36×Travel & Leisure
James Blunt78.28×Music & Radio
Brittany Snow10.84×Movies & TV
China Airlines35.69×Travel & Leisure
Kia Sportage18.8×Cars & Mobility
Cathay Pacific20×Travel & Leisure
FlightAware8.3×Travel & Leisure
Isabel Van Gelder24.98×Music & Radio
OneRepublic38.27×Music & Radio
Superman1.75×Movies & TV
Sabrina Carpenter4.07×Music & Radio
Houston Astros5.11×Sports
Olivia Holt13.06×Movies & TV
Bridgit Mendler13.02×Movies & TV
Real property2.78×Home & Garden
Air China31.42×Travel & Leisure
Taylor Swift2.28×Music & Radio
Harry Potter1.78×Movies & TV
Do it yourself (DIY)1.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gavin DeGraw audience
TraitClusterScore
TravellingTHRILL2.88
SustainabilityBALANCE1.28
PatriotismCONSERVATISM1.25
CreativityOPEN1.19
Price SensitivityPREMIUM1.19
Design AffinityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Gavin DeGraw
CountryShare
United States70.4%
United Kingdom4.1%
Canada4.0%

See Gavin DeGraw audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Gavin DeGraw have in United States?

Gavin DeGraw has an estimated audience of 415,342 people in United States, concentrated in Texas and California.

What is the gender split and age of Gavin DeGraw fans?

58.0% of Gavin DeGraw fans are female, 42.0% are male, with an average age of 37.1 years.

Which brands do Gavin DeGraw fans like most?

Gavin DeGraw fans show strongest brand affinity for Hostess (204.31×), Google Flights (14.36×), and James Blunt (78.28×) over the country average.

Where do Gavin DeGraw fans live in United States?

Gavin DeGraw fans in United States are most concentrated in Texas (reach 30,362), California (reach 29,638), and Florida (reach 25,110). These three regions account for the largest share of the active audience.

What other brands do Gavin DeGraw fans also like?

Beyond Gavin DeGraw itself, the audience over-indexes on Google Flights (14.36×), James Blunt (78.28×), Brittany Snow (10.84×), and China Airlines (35.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gavin DeGraw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.