Rascasse Audience Intelligence

Gavin DeGraw Audience in United States

A data profile of the people who buy, follow and care about Gavin DeGraw in United States — modelled from more than twelve digital signal sources. Gavin DeGraw has an estimated audience of 400,420 people in United States.

#955among Singer-songwriter in United States#10275among Person in United States#5927in Music & Radio

The average Gavin DeGraw fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hostess, Google Flights, James Blunt, with strongest over-indexing on Hostess (303.03× the country average).

Demographically, the Gavin DeGraw audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gavin DeGraw fan in United States is more female, around 37.1 years old, with strong Travelling tendencies and a notable affinity for Hostess.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gavin DeGraw profile in United States.

Audience size
400K
in United States
Gender
58.0%♀
42.0% male
Age
37.1
average years
Country rank
#41605
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gavin DeGraw fans

58.0% are female, 42.0% are male, average age 37.1.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Gavin DeGraw audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.1
Estimated audience size400,420
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Gavin DeGraw audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

67.7%

of the worldwide Gavin DeGraw audience comes from United States.

Worldwide audience distribution share by country for Gavin DeGraw
CountryShare
United States67.7%
United Kingdom5.2%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gavin DeGraw audience in United States is strongest.

Fig. 05

Top regions by affinity

Gavin DeGraw fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K2.53×
02Tennessee~10K1.56×
03Alabama~8K1.43×
04Ohio~20K1.32×
05Missouri~9K1.30×
06South Dakota~1K1.26×
07Kentucky~6K1.25×
08Arkansas~4K1.19×
09Wisconsin~7K1.18×
10Oklahoma~5K1.18×
11Iowa~4K1.15×
12Colorado~7K1.13×
13Michigan~10K1.12×
14South Carolina~7K1.12×
15Massachusetts~9K1.11×
16Washington, District of Columbia~1K1.10×
17New Hampshire~2K1.09×
18Connecticut~4K1.07×
19Vermont<1K1.06×
20Idaho~2K1.04×
21North Carolina~10K1.01×
22West Virginia~2K1.01×
23Georgia~10K1.00×
24Minnesota~6K0.99×
25Delaware~1K0.99×
26Pennsylvania~10K0.97×
27Maine~1K0.97×
28New York~20K0.95×
29Oregon~5K0.95×
30Mississippi~3K0.95×
31Indiana~7K0.94×
32Nevada~4K0.94×
33Kansas~3K0.94×
34North Dakota<1K0.93×
35Nebraska~2K0.92×
36Virginia~9K0.91×
37Washington~8K0.91×
38Rhode Island~1K0.90×
39Illinois~10K0.86×
40Louisiana~5K0.86×
41New Jersey~9K0.84×
42Florida~20K0.83×
43Maryland~6K0.83×
44Texas~30K0.77×
45Arizona~6K0.76×
46Alaska<1K0.76×
47Utah~3K0.73×
48New Mexico~1K0.68×
49California~30K0.64×
50Hawaii~1K0.64×
Fig. 06

Affinity by region

Affinity by region — Gavin DeGraw, United States
0.64×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gavin DeGraw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gavin DeGraw audience
#·InterestCategoryAffinity×
01HostessPolitics & Society303.03×
02James BluntMusic & Radio74.05×
03Lukas GrahamMusic & Radio38.87×
04OneRepublicMusic & Radio35.98×
05China AirlinesTravel & Leisure33.01×
06Isabel Van GelderMusic & Radio24.98×
07Goo Goo DollsMusic & Radio24.33×
08Richard MarxMusic & Radio21.61×
09Cathay PacificTravel & Leisure20.00×
10Airport loungeTravel & Leisure20.00×
11Google FlightsTravel & Leisure16.80×
12Brittany SnowMovies & TV15.34×
13FlightAwareTravel & Leisure12.81×
14Hilary DuffMovies & TV5.56×
15QVCMovies & TV4.09×
16Discount storesShopping2.65×
17Mortgage loansBusiness & Career2.36×
18Shopping mallsShopping2.33×
19PinterestInternet & Social Media2.24×
20AirbnbTravel & Leisure2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gavin DeGraw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gavin DeGraw audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.27×
PatriotismCONSERVATISM1.81×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gavin DeGraw audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gavin DeGraw have in United States?

Gavin DeGraw has an estimated audience of 400,420 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gavin DeGraw fans?

58.0% of Gavin DeGraw fans are female, 42.0% are male, with an average age of 37.1 years.

03

Which brands do Gavin DeGraw fans like most?

Gavin DeGraw fans show strongest brand affinity for Hostess (303.03×), Google Flights (16.8×), and James Blunt (74.05×) over the country average.

04

Where do Gavin DeGraw fans live in United States?

Gavin DeGraw fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gavin DeGraw fans also like?

Beyond Gavin DeGraw itself, the audience over-indexes on Google Flights (16.8×), James Blunt (74.05×), Brittany Snow (15.34×), and FlightAware (12.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gavin DeGraw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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