Adult contemporary music Audience in United States

Adult contemporary music has an estimated audience of 4,903,672 people in United States. 56.2% are female, 43.8% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Hostess, Willie Nelson, Rockabilly, Belinda Carlisle, Alan Jackson.

The average Adult contemporary music fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hostess, Willie Nelson, Rockabilly, with strongest over-indexing on Hostess (50.81× the country average). Demographically, the Adult contemporary music audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Adult contemporary music fans

Demographic split for Adult contemporary music audience in United States
MetricValue
Female56.2%
Male43.8%
Average age35.6
Estimated audience size4,903,672

Audience persona

The typical Adult contemporary music fan in United States is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Hostess.

Top regions in United States

Top regions ranked by reach for Adult contemporary music in United States
RegionReachAffinity
California516,8430.96×
Texas319,9940.76×
New York290,2061.06×
Florida269,8410.81×
Pennsylvania149,1490.9×
Illinois148,3350.91×
Massachusetts142,3021.47×
Ohio125,9500.83×
Georgia125,4380.83×
Arizona125,2691.25×
North Carolina116,9440.79×
Michigan115,9450.9×
Virginia96,3040.81×
New Jersey94,3630.76×
Washington92,6070.94×
Missouri89,2271.13×
Tennessee89,1940.91×
Indiana76,0450.85×
Alabama72,9951.07×
Wisconsin68,3920.93×
Maryland67,5650.8×
Minnesota58,7090.84×
Kentucky57,3790.93×
Oregon56,2571×
Colorado55,4090.72×
Louisiana51,1420.81×
South Carolina49,5310.67×
Nevada45,5880.96×
Oklahoma41,6450.76×
Connecticut39,5300.8×
Mississippi36,4290.9×
Kansas33,6260.87×
Iowa30,5350.76×
Arkansas28,9570.72×
Utah28,5820.65×
West Virginia26,9081.18×
Hawaii25,1331.19×
New Mexico21,5970.88×
Maine20,1381.15×
Nebraska19,1570.78×
Idaho19,0020.77×
Alaska18,9551.81×
New Hampshire18,2590.94×
Montana17,9011.32×
Rhode Island17,6311.13×
South Dakota16,3091.44×
North Dakota15,8801.58×
Wyoming15,3652.11×
Vermont14,8641.73×
Washington, District of Columbia13,8430.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adult contemporary music audience
BrandAffinityCategory
Hostess50.81×Politics & Society
Willie Nelson10.12×Music & Radio
Rockabilly7.63×Fashion & Accessoires
Belinda Carlisle23.94×Fashion & Accessoires
Alan Jackson10.96×Music & Radio
Metaphysics3.66×Business & Career
Waylon Jennings13.18×Music & Radio
Golf Channel3.66×Sports
Fox News Channel1.78×Movies & TV
MSN2.19×News
Kelsea Ballerini9.51×Music & Radio
Fly fishing3.65×Sports
Planet Fitness2.05×Sports
Livemusic2.71×Music & Radio
Electric guitar2.66×Music & Radio
Hiking trails4.7×Sports
The Breakfast Club3.9×Movies & TV
Acoustic guitar2.93×Music & Radio
Musical instrument2.05×Music & Radio
Bass guitar2.42×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adult contemporary music audience
TraitClusterScore
PatriotismCONSERVATISM1.6
Community OrientationOPEN1.58
SpiritualityBALANCE1.48
TraditionCONSERVATISM1.46
Convenience OrientationPREMIUM1.43
ExtroversionTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Adult contemporary music
CountryShare
United States36.3%
United Kingdom6.2%
Mexico5.2%

See Adult contemporary music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Adult contemporary music have in United States?

Adult contemporary music has an estimated audience of 4,903,672 people in United States, concentrated in California and Texas.

What is the gender split and age of Adult contemporary music fans?

56.2% of Adult contemporary music fans are female, 43.8% are male, with an average age of 35.6 years.

Which brands do Adult contemporary music fans like most?

Adult contemporary music fans show strongest brand affinity for Hostess (50.81×), Willie Nelson (10.12×), and Rockabilly (7.63×) over the country average.

Where do Adult contemporary music fans live in United States?

Adult contemporary music fans in United States are most concentrated in California (reach 516,843), Texas (reach 319,994), and New York (reach 290,206). These three regions account for the largest share of the active audience.

What other brands do Adult contemporary music fans also like?

Beyond Adult contemporary music itself, the audience over-indexes on Willie Nelson (10.12×), Rockabilly (7.63×), Belinda Carlisle (23.94×), and Alan Jackson (10.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adult contemporary music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.