Rascasse Audience Intelligence

Adult contemporary music Audience in United States

A data profile of the people who buy, follow and care about Adult contemporary music in United States — modelled from more than twelve digital signal sources. Adult contemporary music has an estimated audience of 4,903,672 people in United States.

#158among Musical genre in United States#3845among Topic in United States#604in Music & Radio

The average Adult contemporary music fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Belinda Carlisle, Rockabilly, Willie Nelson, with strongest over-indexing on Belinda Carlisle (21.63× the country average).

Demographically, the Adult contemporary music audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adult contemporary music fan in United States is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Belinda Carlisle.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adult contemporary music profile in United States.

Audience size
4.9M
in United States
Gender
56.2%♀
43.8% male
Age
35.6
average years
Country rank
#6826
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adult contemporary music fans

56.2% are female, 43.8% are male, average age 35.6.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Adult contemporary music audience in United States
MetricValue
Female56.2%
Male43.8%
Average age35.6
Estimated audience size4,903,672
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Adult contemporary music audience in United States
Age bracketShare%
16-1937%
20-2915%
30-3912%
40-4916%
50+20%
Fig. 04

Worldwide distribution

36.3%

of the worldwide Adult contemporary music audience comes from United States.

Worldwide audience distribution share by country for Adult contemporary music
CountryShare
United States36.3%
United Kingdom6.2%
Mexico5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adult contemporary music audience in United States is strongest.

Fig. 05

Top regions by affinity

Adult contemporary music fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.19×
02Massachusetts~100K1.17×
03Vermont~10K1.17×
04North Dakota~10K1.14×
05South Dakota~10K1.09×
06Nevada~50K1.07×
07Montana~10K1.07×
08Delaware~10K1.06×
09Rhode Island~20K1.05×
10Arizona~100K1.03×
11Oregon~60K1.02×
12West Virginia~20K1.02×
13Hawaii~20K1.02×
14Maine~20K1.02×
15New York~300K1.00×
16Missouri~80K0.98×
17New Hampshire~20K0.98×
18Alabama~70K0.97×
19Mississippi~40K0.97×
20Idaho~20K0.97×
21New Mexico~20K0.97×
22Washington, District of Columbia~10K0.97×
23Kentucky~60K0.96×
24Kansas~40K0.96×
25Pennsylvania~200K0.95×
26Wisconsin~70K0.95×
27Iowa~40K0.95×
28Arkansas~40K0.95×
29Nebraska~20K0.95×
30Michigan~100K0.94×
31Washington~90K0.94×
32Louisiana~60K0.94×
33California~500K0.93×
34Illinois~200K0.93×
35Tennessee~90K0.93×
36Oklahoma~50K0.93×
37Connecticut~50K0.93×
38Indiana~80K0.92×
39Ohio~100K0.91×
40Minnesota~60K0.91×
41Utah~40K0.91×
42Maryland~80K0.90×
43Georgia~100K0.89×
44Virginia~100K0.89×
45South Carolina~70K0.89×
46New Jersey~100K0.88×
47North Carolina~100K0.86×
48Colorado~70K0.85×
49Florida~300K0.82×
50Texas~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Adult contemporary music, United States
0.78×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adult contemporary music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adult contemporary music audience
#·InterestCategoryAffinity×
01Belinda CarlisleFashion & Accessoires21.63×
02Waylon JenningsMusic & Radio9.07×
03UTV (TV channel)Movies & TV8.21×
04Berlin WallTravel & Leisure7.06×
05Willie NelsonMusic & Radio6.71×
06Alan JacksonMusic & Radio6.69×
07RockabillyFashion & Accessoires5.73×
08Alison BrieMovies & TV4.74×
09Web serverTechnology & Electronics4.03×
10Non-alcoholic beverageFood & Beverages3.01×
11Microwave ovenHome & Garden2.63×
12Diaper bagKids & Family2.61×
13Britney SpearsMusic & Radio2.42×
14Internet celebrityInternet & Social Media2.33×
15Planet FitnessSports2.09×
16Real propertyHome & Garden2.07×
17Bass guitarMusic & Radio2.05×
18RadioTechnology & Electronics1.82×
19Pizza HutFood & Beverages1.68×
20MSNNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adult contemporary music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adult contemporary music audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Community OrientationOPEN1.49×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adult contemporary music audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adult contemporary music have in United States?

Adult contemporary music has an estimated audience of 4,903,672 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Adult contemporary music fans?

56.2% of Adult contemporary music fans are female, 43.8% are male, with an average age of 35.6 years.

03

Which brands do Adult contemporary music fans like most?

Adult contemporary music fans show strongest brand affinity for Belinda Carlisle (21.63×), Rockabilly (5.73×), and Willie Nelson (6.71×) over the country average.

04

Where do Adult contemporary music fans live in United States?

Adult contemporary music fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Adult contemporary music fans also like?

Beyond Adult contemporary music itself, the audience over-indexes on Rockabilly (5.73×), Willie Nelson (6.71×), Planet Fitness (2.09×), and Berlin Wall (7.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Adult contemporary music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adult contemporary music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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