Rascasse Audience Intelligence

Bolthouse Farms Target Market in United States

A data profile of the people who buy, follow and care about Bolthouse Farms in United States — modelled from more than twelve digital signal sources. Bolthouse Farms has an estimated audience of 561,400 people in United States.

#3523among Brand in United States#1422in Home & Garden

The average Bolthouse Farms fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include French's, Walgreens, Doordash, with strongest over-indexing on French's (23.19× the country average).

Demographically, the Bolthouse Farms audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bolthouse Farms fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for French's.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bolthouse Farms profile in United States.

Audience size
561K
in United States
Gender
56.0%♀
44.0% male
Age
36.9
average years
Country rank
#34225
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bolthouse Farms

56.0% are female, 44.0% are male, average age 36.9.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Bolthouse Farms audience in United States
MetricValue
Female56.0%
Male44.0%
Average age36.9
Estimated audience size561,400
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Bolthouse Farms audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

91.7%

of the worldwide Bolthouse Farms audience comes from United States.

Worldwide audience distribution share by country for Bolthouse Farms
CountryShare
United States91.7%
Canada5.7%
Mexico0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bolthouse Farms audience in United States is strongest.

Fig. 05

Top regions by affinity

Bolthouse Farms customers by region in United States
#RegionReachAffinity×
01California~100K2.30×
02Tennessee~20K1.53×
03Illinois~30K1.40×
04Michigan~20K1.32×
05Ohio~20K1.27×
06North Carolina~20K1.20×
07Indiana~10K1.20×
08South Carolina~10K1.18×
09Georgia~20K1.15×
10Washington~10K1.14×
11Kentucky~8K1.11×
12Alabama~9K1.08×
13New Hampshire~2K1.06×
14Maryland~10K1.04×
15Virginia~10K1.03×
16Missouri~9K1.03×
17Mississippi~5K1.02×
18Maine~2K1.01×
19Wisconsin~8K0.99×
20Connecticut~6K0.99×
21Rhode Island~2K0.99×
22Delaware~2K0.99×
23Oregon~6K0.98×
24Arkansas~5K0.98×
25Florida~40K0.97×
26Pennsylvania~20K0.97×
27Colorado~9K0.97×
28Idaho~3K0.97×
29Nebraska~3K0.97×
30Massachusetts~10K0.96×
31Arizona~10K0.94×
32Kansas~4K0.94×
33West Virginia~2K0.94×
34Montana~1K0.94×
35Nevada~5K0.92×
36South Dakota~1K0.92×
37Vermont<1K0.92×
38Louisiana~7K0.91×
39Alaska~1K0.91×
40North Dakota~1K0.91×
41Utah~5K0.90×
42Iowa~4K0.90×
43New Jersey~10K0.89×
44Minnesota~7K0.89×
45New York~30K0.87×
46Washington, District of Columbia~1K0.86×
47Oklahoma~5K0.82×
48New Mexico~2K0.81×
49Texas~40K0.79×
50Hawaii~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Bolthouse Farms, United States
0.73×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bolthouse Farms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bolthouse Farms audience
#·InterestCategoryAffinity×
01OdwallaFood & Beverages49.49×
02Ted AllenMovies & TV43.23×
03Geoffrey ZakarianFood & Beverages34.06×
04Minute MaidFood & Beverages29.67×
05Kraft HeinzFood & Beverages23.87×
06French'sFood & Beverages23.19×
07Cool WhipFood & Beverages19.25×
08Anne BurrellFood & Beverages12.60×
09National Football League playoffsSports11.47×
10Orange juiceFood & Beverages9.67×
11Jamba JuiceFood & Beverages6.38×
12Smoothie KingFood & Beverages6.28×
13BlenderHome & Garden4.90×
14DoordashFood & Beverages3.97×
15WalgreensShopping3.29×
16CVS PharmacyShopping2.56×
17Trader Joe'sShopping2.32×
18Whole Foods MarketShopping2.22×
19AutoZoneCars & Mobility1.85×
20FIFA World CupSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bolthouse Farms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bolthouse Farms audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.46×
TraditionCONSERVATISM1.32×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bolthouse Farms audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Design AffinityPREMIUM0.95×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bolthouse Farms's target market in United States?

Bolthouse Farms's target market in United States covers an estimated 561,400 people, concentrated in California and Texas.

02

What is the gender split and age of Bolthouse Farms customers?

56.0% of the Bolthouse Farms audience are female, 44.0% are male, with an average age of 36.9 years.

03

Which brands do Bolthouse Farms fans like most?

Bolthouse Farms fans show strongest brand affinity for French's (23.19×), Walgreens (3.29×), and Doordash (3.97×) over the country average.

04

Where do Bolthouse Farms fans live in United States?

Bolthouse Farms fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bolthouse Farms fans also like?

Beyond Bolthouse Farms itself, the audience over-indexes on Walgreens (3.29×), Doordash (3.97×), Anne Burrell (12.6×), and Smoothie King (6.28×) compared to the United States average.

Appendix

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See Bolthouse Farms audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bolthouse Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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