Bolthouse Farms Audience in United States

Bolthouse Farms logo

Bolthouse Farms has an estimated audience of 566,882 people in United States. 56.0% are female, 44.0% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Anne Burrell, Walgreens, Doordash, National Football League playoffs, Smoothie King.

The average Bolthouse Farms fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anne Burrell, Walgreens, Doordash, with strongest over-indexing on Anne Burrell (12.6× the country average). Demographically, the Bolthouse Farms audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Bolthouse Farms fans

Demographic split for Bolthouse Farms audience in United States
MetricValue
Female56.0%
Male44.0%
Average age36.9
Estimated audience size566,882

Audience persona

The typical Bolthouse Farms fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Anne Burrell.

Top regions in United States

Top regions ranked by reach for Bolthouse Farms in United States
RegionReachAffinity
California126,1292.02×
Texas41,5940.85×
Florida38,7581.01×
New York30,7170.97×
Illinois25,8671.37×
Ohio22,6461.3×
North Carolina21,2701.25×
Georgia20,9791.2×
Michigan19,7501.33×
Pennsylvania18,8360.99×
Tennessee17,3821.53×
Virginia14,9161.08×
New Jersey13,6260.95×
Indiana12,9311.25×
Washington12,4651.1×
Massachusetts11,2991.01×
Arizona10,7600.93×
Maryland10,7551.1×
South Carolina10,3371.21×
Missouri9,7541.07×
Alabama8,9611.13×
Colorado8,7420.98×
Wisconsin8,6881.02×
Kentucky7,9661.12×
Minnesota7,2030.89×
Louisiana6,8160.93×
Oregon6,2750.97×
Connecticut5,8801.03×
Nevada5,1920.95×
Oklahoma5,1280.81×
Mississippi4,7841.02×
Arkansas4,4980.96×
Iowa4,1310.88×
Kansas4,0960.92×
Utah4,0250.79×
Nebraska2,6830.94×
Idaho2,5380.89×
New Hampshire2,2841.02×
West Virginia2,2630.86×
Maine2,0751.02×
New Mexico1,9650.69×
Rhode Island1,8011×
Delaware1,4810.95×
Washington, District of Columbia1,4020.82×
Montana1,3260.84×
South Dakota1,0510.8×
Hawaii9780.4×
Alaska9220.76×
North Dakota8880.76×
Vermont7050.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bolthouse Farms audience
BrandAffinityCategory
Anne Burrell12.6×Food & Beverages
Walgreens3.29×Shopping
Doordash3.97×Food & Beverages
National Football League playoffs11.47×Sports
Smoothie King6.28×Food & Beverages
Minute Maid29.67×Food & Beverages
Odwalla49.49×Food & Beverages
Geoffrey Zakarian34.06×Food & Beverages
Whole Foods Market2.22×Shopping
Blender4.9×Home & Garden
CVS Pharmacy2.56×Shopping
Orange juice9.67×Food & Beverages
Kraft Heinz23.87×Food & Beverages
Jamba Juice6.38×Food & Beverages
AutoZone1.85×Cars & Mobility
Ted Allen43.23×Movies & TV
Cool Whip19.25×Food & Beverages
DIY (magazine)3.3×Home & Garden
Panda Express2.07×Food & Beverages
Dollar Tree1.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bolthouse Farms audience
TraitClusterScore
IndulgenceJOY2.65
Convenience OrientationPREMIUM2.12
Design AffinityPREMIUM2.05
LGBTQ+ IdentityOPEN1.81
SustainabilityBALANCE1.73
DIY MentalityTHRILL1.73

Worldwide distribution

Worldwide audience distribution share by country for Bolthouse Farms
CountryShare
United States91.7%
Canada5.8%
China0.7%

See Bolthouse Farms audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bolthouse Farms have in United States?

Bolthouse Farms has an estimated audience of 566,882 people in United States, concentrated in California and Texas.

What is the gender split and age of Bolthouse Farms fans?

56.0% of Bolthouse Farms fans are female, 44.0% are male, with an average age of 36.9 years.

Which brands do Bolthouse Farms fans like most?

Bolthouse Farms fans show strongest brand affinity for Anne Burrell (12.6×), Walgreens (3.29×), and Doordash (3.97×) over the country average.

Where do Bolthouse Farms fans live in United States?

Bolthouse Farms fans in United States are most concentrated in California (reach 126,129), Texas (reach 41,594), and Florida (reach 38,758). These three regions account for the largest share of the active audience.

What other brands do Bolthouse Farms fans also like?

Beyond Bolthouse Farms itself, the audience over-indexes on Walgreens (3.29×), Doordash (3.97×), National Football League playoffs (11.47×), and Smoothie King (6.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bolthouse Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.