Kraft Heinz Audience in United States

Kraft Heinz logo

Kraft Heinz has an estimated audience of 397,651 people in United States. 59.6% are female, 40.4% are male, average age 40.9. Top regions: Illinois, California, Texas. Top brand affinities: Goop, Historic site, Mathcore, Governor of Michigan, Wok.

The average Kraft Heinz fan in United States is 40.9 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Goop, Historic site, Mathcore, with strongest over-indexing on Goop (9.42× the country average). Demographically, the Kraft Heinz audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Kraft Heinz fans

Demographic split for Kraft Heinz audience in United States
MetricValue
Female59.6%
Male40.4%
Average age40.9
Estimated audience size397,651

Audience persona

The typical Kraft Heinz fan in United States is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Kraft Heinz in United States
RegionReachAffinity
Illinois61,8104.67×
California34,2880.78×
Texas32,7970.96×
New York30,5361.37×
Ohio26,0782.13×
Florida22,6190.84×
Pennsylvania14,6331.09×
Missouri14,2742.23×
Michigan12,9031.24×
Iowa12,2063.73×
Virginia10,6331.1×
Indiana9,9051.36×
Georgia9,6390.79×
New Jersey9,6270.95×
North Carolina8,7540.73×
Wisconsin8,5821.43×
Massachusetts7,5090.96×
Minnesota6,3241.11×
South Carolina5,9821×
Tennessee5,3150.67×
Maryland5,0840.74×
Washington4,8570.61×
Colorado4,6340.74×
Arkansas4,5691.39×
Arizona4,2680.53×
Connecticut3,9090.98×
Delaware3,6523.33×
Kentucky3,3450.67×
Oregon2,4790.54×
Alabama2,4780.45×
Louisiana2,2540.44×
West Virginia2,0931.13×
Kansas2,0450.65×
Oklahoma1,9470.44×
Nevada1,9050.5×
Utah1,7620.49×
Washington, District of Columbia1,7011.42×
Nebraska1,5170.76×
Mississippi1,4510.44×
Idaho1,1480.58×
New Hampshire1,1370.73×
Rhode Island7720.61×
Hawaii7360.43×
Maine6870.48×
New Mexico6570.33×
South Dakota4950.54×
Vermont4030.58×
Montana3960.36×
North Dakota3170.39×
Alaska2120.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kraft Heinz audience
BrandAffinityCategory
Goop9.42×Internet & Social Media
Historic site7.23×Arts & Culture
Mathcore12.7×Music & Radio
Governor of Michigan10.87×Politics & Society
Wok8.92×Food & Beverages
Grinch5.29×Movies & TV
Vocal harmony5.26×Music & Radio
Elsword18.24×Games
headspace10.12×Health
Grace Slick9.14×Music & Radio
Google Home6.19×Technology & Electronics
Cherish (group)10.36×Music & Radio
Nebraska Cornhuskers football3.24×Sports
Hipster8.44×Politics & Society
Kento Yamazaki9.68×Movies & TV
Jesse Plemons2.91×Movies & TV
Pillow1.79×Home & Garden
No Escape (1994 film)9.38×Movies & TV
Fairy godmother6.08×Literature
Jingoism1.75×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kraft Heinz audience
TraitClusterScore
Family OrientationCONSERVATISM2.46
LGBTQ+ IdentityOPEN1.96
Convenience OrientationPREMIUM1.95
IndulgenceJOY1.84
Career OrientationPOWER1.83
Price SensitivityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Kraft Heinz
CountryShare
United States37.0%
Canada13.3%
United Kingdom8.8%

See Kraft Heinz audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Kraft Heinz have in United States?

Kraft Heinz has an estimated audience of 397,651 people in United States, concentrated in Illinois and California.

What is the gender split and age of Kraft Heinz fans?

59.6% of Kraft Heinz fans are female, 40.4% are male, with an average age of 40.9 years.

Which brands do Kraft Heinz fans like most?

Kraft Heinz fans show strongest brand affinity for Goop (9.42×), Historic site (7.23×), and Mathcore (12.7×) over the country average.

Where do Kraft Heinz fans live in United States?

Kraft Heinz fans in United States are most concentrated in Illinois (reach 61,810), California (reach 34,288), and Texas (reach 32,797). These three regions account for the largest share of the active audience.

What other brands do Kraft Heinz fans also like?

Beyond Kraft Heinz itself, the audience over-indexes on Historic site (7.23×), Mathcore (12.7×), Governor of Michigan (10.87×), and Wok (8.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kraft Heinz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.