Rascasse Audience Intelligence

National Football League playoffs Audience in United States

A data profile of the people who buy, follow and care about National Football League playoffs in United States — modelled from more than twelve digital signal sources. National Football League playoffs has an estimated audience of 3,167,206 people in United States.

#146among American football in United States#124among Event in United States#868in Sports

The average National Football League playoffs fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eli Manning, Peyton Manning, Russell Wilson, with strongest over-indexing on Eli Manning (60.2× the country average).

Demographically, the National Football League playoffs audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Football League playoffs fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Eli Manning.

Category: Sports · Type: Event · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Football League playoffs profile in United States.

Audience size
3.2M
in United States
Gender
27.3%♀
72.7% male
Age
39.6
average years
Country rank
#9837
Event in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Football League playoffs fans

27.3% are female, 72.7% are male, average age 39.6.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for National Football League playoffs audience in United States
MetricValue
Female27.3%
Male72.7%
Average age39.6
Estimated audience size3,167,206
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the National Football League playoffs audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3917%
40-4918%
50+25%
Fig. 04

Worldwide distribution

66.6%

of the worldwide National Football League playoffs audience comes from United States.

Worldwide audience distribution share by country for National Football League playoffs
CountryShare
United States66.6%
China2.5%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Football League playoffs audience in United States is strongest.

Fig. 05

Top regions by affinity

National Football League playoffs fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.46×
02Arizona~80K1.24×
03Iowa~30K1.24×
04Montana~10K1.24×
05South Dakota~9K1.24×
06North Dakota~8K1.24×
07Wyoming~6K1.24×
08Hawaii~20K1.22×
09Colorado~60K1.18×
10New Mexico~20K1.17×
11Missouri~60K1.15×
12Nebraska~20K1.15×
13Kansas~30K1.12×
14Pennsylvania~100K1.11×
15Minnesota~50K1.11×
16Wisconsin~50K1.10×
17Maryland~60K1.08×
18Idaho~20K1.08×
19West Virginia~20K1.06×
20Washington~70K1.04×
21Alaska~7K1.04×
22Ohio~100K1.01×
23Alabama~40K1.01×
24New Hampshire~10K1.01×
25Illinois~100K1.00×
26Virginia~80K0.99×
27Utah~30K0.99×
28Washington, District of Columbia~9K0.98×
29North Carolina~90K0.96×
30Massachusetts~60K0.95×
31Texas~300K0.94×
32Louisiana~40K0.94×
33Kentucky~40K0.94×
34Maine~10K0.94×
35Nevada~30K0.90×
36Oregon~30K0.88×
37Delaware~8K0.88×
38South Carolina~40K0.87×
39Connecticut~30K0.87×
40California~300K0.86×
41Indiana~50K0.85×
42Arkansas~20K0.84×
43Florida~200K0.83×
44Oklahoma~30K0.82×
45Tennessee~50K0.81×
46Mississippi~20K0.79×
47Georgia~80K0.78×
48New Jersey~60K0.78×
49New York~100K0.76×
50Rhode Island~8K0.75×
Fig. 06

Affinity by region

Affinity by region — National Football League playoffs, United States
0.75×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Football League playoffs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Football League playoffs audience
#·InterestCategoryAffinity×
01Eli ManningSports60.20×
02Peyton ManningSports33.20×
03Washington Huskies footballSports17.25×
04Russell WilsonSports15.47×
05Cam NewtonSports15.46×
06Raspberry PiTechnology & Electronics14.52×
07Angry BirdsGames10.97×
08Daniel CraigMovies & TV10.68×
09Aaron RodgersSports10.21×
10Dak PrescottSports9.74×
11Oregon Ducks footballSports9.47×
12Florida Gators footballSports8.94×
13Auburn Tigers footballSports8.52×
14Candy Crush SagaGames7.21×
15Florida State Seminoles footballSports6.91×
16Clemson Tigers footballSports6.25×
17San Francisco 49ersSports5.60×
18Super BowlSports3.10×
19CBS SportsMovies & TV3.09×
20NFLSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Football League playoffs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Football League playoffs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
Convenience OrientationPREMIUM1.48×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Football League playoffs audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
MindfulnessBALANCE0.61×
CreativityOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Football League playoffs have in United States?

National Football League playoffs has an estimated audience of 3,167,206 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National Football League playoffs fans?

27.3% of National Football League playoffs fans are female, 72.7% are male, with an average age of 39.6 years.

03

Which brands do National Football League playoffs fans like most?

National Football League playoffs fans show strongest brand affinity for Eli Manning (60.2×), Peyton Manning (33.2×), and Russell Wilson (15.47×) over the country average.

04

Where do National Football League playoffs fans live in United States?

National Football League playoffs fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do National Football League playoffs fans also like?

Beyond National Football League playoffs itself, the audience over-indexes on Peyton Manning (33.2×), Russell Wilson (15.47×), Aaron Rodgers (10.21×), and Cam Newton (15.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See National Football League playoffs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Football League playoffs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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