National Football League playoffs Audience in United States
National Football League playoffs has an estimated audience of 3,164,161 people in United States. 27.3% are female, 72.7% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Eli Manning, Aaron Rodgers, Russell Wilson, Auburn Tigers football, Angry Birds.
The average National Football League playoffs fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eli Manning, Aaron Rodgers, Russell Wilson, with strongest over-indexing on Eli Manning (61.02× the country average). Demographically, the National Football League playoffs audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: American football
Demographics of National Football League playoffs fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 39.6 |
| Estimated audience size | 3,164,161 |
Audience persona
The typical National Football League playoffs fan in United States is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Eli Manning.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 289,421 | 0.83× |
| Texas | 242,907 | 0.89× |
| Florida | 168,331 | 0.79× |
| Michigan | 152,240 | 1.84× |
| New York | 143,136 | 0.81× |
| Pennsylvania | 121,660 | 1.14× |
| Ohio | 104,683 | 1.07× |
| Arizona | 95,818 | 1.48× |
| Illinois | 94,279 | 0.89× |
| North Carolina | 86,183 | 0.91× |
| Virginia | 81,863 | 1.06× |
| Georgia | 72,114 | 0.74× |
| Maryland | 66,608 | 1.22× |
| New Jersey | 65,761 | 0.82× |
| Colorado | 61,775 | 1.24× |
| Washington | 61,597 | 0.97× |
| Missouri | 61,489 | 1.21× |
| Massachusetts | 60,542 | 0.97× |
| Wisconsin | 58,703 | 1.23× |
| Minnesota | 53,548 | 1.18× |
| Tennessee | 52,543 | 0.83× |
| Alabama | 51,948 | 1.18× |
| Indiana | 50,859 | 0.88× |
| South Carolina | 42,574 | 0.89× |
| Louisiana | 38,757 | 0.95× |
| Kentucky | 38,123 | 0.96× |
| Iowa | 32,205 | 1.24× |
| Oregon | 29,694 | 0.82× |
| Kansas | 29,301 | 1.18× |
| Utah | 28,801 | 1.02× |
| Oklahoma | 26,594 | 0.76× |
| Nevada | 25,523 | 0.83× |
| Connecticut | 24,966 | 0.79× |
| Arkansas | 21,730 | 0.83× |
| Mississippi | 19,924 | 0.76× |
| New Mexico | 16,548 | 1.04× |
| Nebraska | 16,213 | 1.02× |
| Idaho | 15,225 | 0.96× |
| Hawaii | 14,835 | 1.09× |
| West Virginia | 13,698 | 0.93× |
| New Hampshire | 10,933 | 0.88× |
| Washington, District of Columbia | 10,737 | 1.13× |
| Maine | 10,456 | 0.92× |
| Montana | 9,557 | 1.09× |
| South Dakota | 7,935 | 1.08× |
| North Dakota | 7,701 | 1.18× |
| Alaska | 7,166 | 1.06× |
| Rhode Island | 7,166 | 0.71× |
| Delaware | 6,737 | 0.77× |
| Wyoming | 4,991 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eli Manning | 61.02× | Sports |
| Aaron Rodgers | 14.8× | Sports |
| Russell Wilson | 17.78× | Sports |
| Auburn Tigers football | 13.86× | Sports |
| Angry Birds | 19.33× | Games |
| Oregon Ducks football | 15.94× | Sports |
| FC Bayern Munich | 7.15× | Sports |
| Florida State Seminoles football | 10.56× | Sports |
| Candy Crush Saga | 9.87× | Games |
| Raspberry Pi | 22.5× | Technology & Electronics |
| Daniel Craig | 13.83× | Movies & TV |
| MSN | 3.51× | News |
| Washington Huskies football | 20.82× | Sports |
| Peyton Manning | 12.96× | Sports |
| Cam Newton | 12.94× | Sports |
| Baker Mayfield | 10× | Sports |
| Ohio State Buckeyes football | 8.76× | Sports |
| Dak Prescott | 8.24× | Sports |
| Notre Dame Fighting Irish football | 11.93× | Sports |
| Los Angeles Rams | 5.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.19 |
| Risk Appetite | THRILL | 1.18 |
| Tradition | CONSERVATISM | 1.15 |
| Social Media Usage | JOY | 1.06 |
| Sports Activity | POWER | 1.01 |
| Convenience Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.7% |
| China | 2.5% |
| Canada | 2.2% |
See National Football League playoffs audiences in other countries
- National Football League playoffs — Germany
- National Football League playoffs — United Kingdom
- National Football League playoffs — France
- National Football League playoffs — Italy
- National Football League playoffs — Spain
- National Football League playoffs — Brazil
- National Football League playoffs — Japan
- National Football League playoffs — South Korea
- National Football League playoffs — India
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does National Football League playoffs have in United States?
National Football League playoffs has an estimated audience of 3,164,161 people in United States, concentrated in California and Texas.
What is the gender split and age of National Football League playoffs fans?
27.3% of National Football League playoffs fans are female, 72.7% are male, with an average age of 39.6 years.
Which brands do National Football League playoffs fans like most?
National Football League playoffs fans show strongest brand affinity for Eli Manning (61.02×), Aaron Rodgers (14.8×), and Russell Wilson (17.78×) over the country average.
Where do National Football League playoffs fans live in United States?
National Football League playoffs fans in United States are most concentrated in California (reach 289,421), Texas (reach 242,907), and Florida (reach 168,331). These three regions account for the largest share of the active audience.
What other brands do National Football League playoffs fans also like?
Beyond National Football League playoffs itself, the audience over-indexes on Aaron Rodgers (14.8×), Russell Wilson (17.78×), Auburn Tigers football (13.86×), and Angry Birds (19.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Football League playoffs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.