National Football League playoffs Audience in United States

National Football League playoffs logo

National Football League playoffs has an estimated audience of 3,164,161 people in United States. 27.3% are female, 72.7% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Israel, Graham Greene, Captain America (1990 film), Nebraska.

The average National Football League playoffs fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Israel, Graham Greene, with strongest over-indexing on Alaska (2.72× the country average). Demographically, the National Football League playoffs audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: American football

Demographics of National Football League playoffs fans

Demographic split for National Football League playoffs audience in United States
MetricValue
Female27.3%
Male72.7%
Average age39.6
Estimated audience size3,164,161

Audience persona

The typical National Football League playoffs fan in United States is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for National Football League playoffs in United States
RegionReachAffinity
California289,4210.83×
Texas242,9070.89×
Florida168,3310.79×
Michigan152,2401.84×
New York143,1360.81×
Pennsylvania121,6601.14×
Ohio104,6831.07×
Arizona95,8181.48×
Illinois94,2790.89×
North Carolina86,1830.91×
Virginia81,8631.06×
Georgia72,1140.74×
Maryland66,6081.22×
New Jersey65,7610.82×
Colorado61,7751.24×
Washington61,5970.97×
Missouri61,4891.21×
Massachusetts60,5420.97×
Wisconsin58,7031.23×
Minnesota53,5481.18×
Tennessee52,5430.83×
Alabama51,9481.18×
Indiana50,8590.88×
South Carolina42,5740.89×
Louisiana38,7570.95×
Kentucky38,1230.96×
Iowa32,2051.24×
Oregon29,6940.82×
Kansas29,3011.18×
Utah28,8011.02×
Oklahoma26,5940.76×
Nevada25,5230.83×
Connecticut24,9660.79×
Arkansas21,7300.83×
Mississippi19,9240.76×
New Mexico16,5481.04×
Nebraska16,2131.02×
Idaho15,2250.96×
Hawaii14,8351.09×
West Virginia13,6980.93×
New Hampshire10,9330.88×
Washington, District of Columbia10,7371.13×
Maine10,4560.92×
Montana9,5571.09×
South Dakota7,9351.08×
North Dakota7,7011.18×
Alaska7,1661.06×
Rhode Island7,1660.71×
Delaware6,7370.77×
Wyoming4,9911.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Football League playoffs audience
BrandAffinityCategory
Alaska2.72×Travel & Leisure
Israel2.89×Travel & Leisure
Graham Greene4.67×Literature
Captain America (1990 film)3.01×Movies & TV
Nebraska1.73×Travel & Leisure
Kerang4.38×Travel & Leisure
Grinch2.51×Movies & TV
Home staging3.17×Home & Garden
Vocal harmony2.7×Music & Radio
Noodle (Gorillaz)2.12×Music & Radio
Jeep Grand Cherokee (WJ)3.66×Cars & Mobility
Urban horticulture2.11×Home & Garden
Chili con carne4.59×Food & Beverages
Jezebel (film)3.82×Movies & TV
Lulu 黃路梓茵1.5×Movies & TV
Jesse Plemons1.84×Movies & TV
Glossier2.77×Beauty & Wellness
Hog Hunting1.7×Sports
Enrique Hernández (baseball)7.15×Sports
Nebraska Cornhuskers football1.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Football League playoffs audience
TraitClusterScore
Need for SecurityCONSERVATISM1.19
Risk AppetiteTHRILL1.18
TraditionCONSERVATISM1.15
Social Media UsageJOY1.06
Sports ActivityPOWER1.01
Convenience OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for National Football League playoffs
CountryShare
United States66.7%
China2.5%
Canada2.2%

See National Football League playoffs audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does National Football League playoffs have in United States?

National Football League playoffs has an estimated audience of 3,164,161 people in United States, concentrated in California and Texas.

What is the gender split and age of National Football League playoffs fans?

27.3% of National Football League playoffs fans are female, 72.7% are male, with an average age of 39.6 years.

Which brands do National Football League playoffs fans like most?

National Football League playoffs fans show strongest brand affinity for Alaska (2.72×), Israel (2.89×), and Graham Greene (4.67×) over the country average.

Where do National Football League playoffs fans live in United States?

National Football League playoffs fans in United States are most concentrated in California (reach 289,421), Texas (reach 242,907), and Florida (reach 168,331). These three regions account for the largest share of the active audience.

What other brands do National Football League playoffs fans also like?

Beyond National Football League playoffs itself, the audience over-indexes on Israel (2.89×), Graham Greene (4.67×), Captain America (1990 film) (3.01×), and Nebraska (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Football League playoffs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.