Rascasse Audience Intelligence

Frozen 2 Audience in United States

A data profile of the people who buy, follow and care about Frozen 2 in United States — modelled from more than twelve digital signal sources. Frozen 2 has an estimated audience of 1,132,788 people in United States.

#91among Animation in United States#1620among Movie / TV Show / Series in United States#3847in Movies & TV

The average Frozen 2 fan in United States is 31.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zootopia, Monsters, Dumbo, with strongest over-indexing on Zootopia (46.64× the country average).

Demographically, the Frozen 2 audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frozen 2 fan in United States is more female, around 31.3 years old, with strong Indulgence tendencies and a notable affinity for Zootopia.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frozen 2 profile in United States.

Audience size
1.1M
in United States
Gender
63.7%♀
36.3% male
Age
31.3
average years
Country rank
#21728
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frozen 2 viewers

63.7% are female, 36.3% are male, average age 31.3.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Frozen 2 audience in United States
MetricValue
Female63.7%
Male36.3%
Average age31.3
Estimated audience size1,132,788
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Frozen 2 audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Frozen 2 audience comes from United States.

Worldwide audience distribution share by country for Frozen 2
CountryShare
United States30.5%
United Kingdom6.0%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frozen 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Frozen 2 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.42×
02Arizona~30K1.27×
03Idaho~6K1.20×
04Oklahoma~10K1.17×
05Texas~100K1.11×
06Missouri~20K1.08×
07Nebraska~6K1.08×
08South Dakota~3K1.08×
09Kentucky~10K1.07×
10Iowa~9K1.07×
11Arkansas~9K1.07×
12North Dakota~2K1.06×
13Minnesota~20K1.05×
14Kansas~9K1.05×
15California~100K1.04×
16Washington~20K1.04×
17Louisiana~10K1.04×
18West Virginia~5K1.04×
19Indiana~20K1.03×
20Michigan~30K1.02×
21Georgia~30K1.01×
22Ohio~30K1.00×
23Alaska~2K1.00×
24Pennsylvania~40K0.99×
25North Carolina~30K0.99×
26Virginia~30K0.98×
27Wisconsin~20K0.98×
28Mississippi~9K0.98×
29Tennessee~20K0.97×
30South Carolina~20K0.97×
31Hawaii~4K0.97×
32New Hampshire~4K0.97×
33Montana~3K0.97×
34Oregon~10K0.96×
35Florida~70K0.95×
36Maryland~20K0.95×
37Illinois~30K0.94×
38New Mexico~5K0.94×
39Alabama~10K0.93×
40New Jersey~20K0.92×
41Connecticut~10K0.92×
42Maine~4K0.92×
43Massachusetts~20K0.91×
44Colorado~20K0.91×
45Nevada~9K0.91×
46Vermont~2K0.91×
47Delaware~3K0.90×
48New York~50K0.88×
49Rhode Island~3K0.87×
50Washington, District of Columbia~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Frozen 2, United States
0.71×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frozen 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frozen 2 audience
#·InterestCategoryAffinity×
01ZootopiaMovies & TV46.64×
02Monsters UniversityBusiness & Career26.04×
03Da NangTravel & Leisure25.61×
04MonstersMovies & TV24.63×
05Kung Fu PandaMovies & TV23.83×
06Meet the RobinsonsMovies & TV21.00×
07The IncrediblesMovies & TV20.49×
08Minnie MouseMovies & TV19.17×
09Finding NemoMovies & TV18.88×
10MegamindMovies & TV18.50×
11My Little PonyKids & Family18.04×
12WALL-EMovies & TV17.65×
13DumboMovies & TV17.08×
14Wreck-It RalphMovies & TV16.48×
15Ratatouille (film)Movies & TV12.88×
16Winnie-the-PoohKids & Family11.95×
17Toy Story (franchise)Movies & TV11.56×
18ShrekMovies & TV8.44×
19Nick Jr.Movies & TV7.54×
20Scooby-DooMovies & TV4.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frozen 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frozen 2 audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.48×
Price SensitivityPREMIUM1.36×
Pet OwnershipJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frozen 2 audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Need for SecurityCONSERVATISM0.86×
TravellingTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frozen 2 have in United States?

Frozen 2 has an estimated audience of 1,132,788 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frozen 2 viewers?

63.7% of Frozen 2 fans are female, 36.3% are male, with an average age of 31.3 years.

03

Which brands do Frozen 2 fans like most?

Frozen 2 fans show strongest brand affinity for Zootopia (46.64×), Monsters (24.63×), and Dumbo (17.08×) over the country average.

04

Where do Frozen 2 fans live in United States?

Frozen 2 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Frozen 2 fans also like?

Beyond Frozen 2 itself, the audience over-indexes on Monsters (24.63×), Dumbo (17.08×), Minnie Mouse (19.17×), and Megamind (18.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Frozen 2 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frozen 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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