Frozen 2 Audience in United States

Frozen 2 logo

Frozen 2 has an estimated audience of 1,059,251 people in United States. 59.9% are female, 40.1% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Meals on Wheels, JDM Cars, Elsword, Gran Torino, Product design.

The average Frozen 2 fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Meals on Wheels, JDM Cars, Elsword, with strongest over-indexing on Meals on Wheels (28.09× the country average). Demographically, the Frozen 2 audience skews more female with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Frozen 2 fans

Demographic split for Frozen 2 audience in United States
MetricValue
Female59.9%
Male40.1%
Average age31.1
Estimated audience size1,059,251

Audience persona

The typical Frozen 2 fan in United States is more female, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Frozen 2 in United States
RegionReachAffinity
California131,8821.13×
Texas100,4111.1×
Florida71,9301×
New York56,6860.96×
Illinois35,1941×
Pennsylvania34,8830.98×
Georgia34,7141.06×
Ohio33,5651.03×
North Carolina31,9071×
Michigan29,0641.05×
Arizona27,6511.28×
Virginia26,3441.02×
New Jersey25,3400.94×
Washington23,6811.11×
Tennessee20,8170.98×
Indiana20,5451.06×
Massachusetts20,0860.96×
Missouri18,9421.11×
Maryland18,2851×
Minnesota16,6751.1×
Wisconsin15,8510.99×
Colorado15,6250.94×
South Carolina15,3200.96×
Louisiana14,8751.09×
Kentucky14,4491.09×
Oklahoma14,0101.19×
Utah13,4861.42×
Oregon12,2381.01×
Alabama12,1360.82×
Connecticut10,3320.97×
Nevada9,4340.92×
Arkansas9,0421.04×
Iowa8,8641.02×
Kansas8,7151.04×
Mississippi8,3090.95×
Idaho6,1731.16×
Nebraska5,5441.04×
New Mexico5,0120.94×
Hawaii4,5661×
West Virginia4,2250.86×
New Hampshire4,0260.96×
Maine3,2850.87×
Rhode Island2,7790.82×
Montana2,6760.91×
South Dakota2,4711.01×
Delaware2,4640.84×
Washington, District of Columbia2,2630.71×
North Dakota2,2411.03×
Alaska1,8180.8×
Vermont1,6620.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frozen 2 audience
BrandAffinityCategory
Meals on Wheels28.09×Food & Beverages
JDM Cars30.56×Cars & Mobility
Elsword28.98×Games
Gran Torino8.19×Movies & TV
Product design2.21×Business & Career
Hongik University14.21×Business & Career
The Journey (1959 film)17.72×Movies & TV
Combat sport1.58×Sports
Keirin20.6×Sports
Saxophone technique16.77×Music & Radio
Home staging3.75×Home & Garden
KTLA 5 Morning News33.04×Movies & TV
JDSU1.98×Business & Career
Tezz4.59×Movies & TV
Regional styles of Mexican music1.82×Music & Radio
Voter registration2.47×Politics & Society
Monogram1.92×Home & Garden
Embroidery Club37.78×Home & Garden
UK hardcore16.91×Music & Radio
Celadon8.02×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frozen 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.29
Luxury OrientationPREMIUM1.26
Pet OwnershipJOY1.22
ExtroversionTHRILL1.17
Early Adopter MentalityPOWER1.12
MindfulnessBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Frozen 2
CountryShare
United States32.0%
Brazil6.5%
United Kingdom6.5%

See Frozen 2 audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Frozen 2 have in United States?

Frozen 2 has an estimated audience of 1,059,251 people in United States, concentrated in California and Texas.

What is the gender split and age of Frozen 2 fans?

59.9% of Frozen 2 fans are female, 40.1% are male, with an average age of 31.1 years.

Which brands do Frozen 2 fans like most?

Frozen 2 fans show strongest brand affinity for Meals on Wheels (28.09×), JDM Cars (30.56×), and Elsword (28.98×) over the country average.

Where do Frozen 2 fans live in United States?

Frozen 2 fans in United States are most concentrated in California (reach 131,882), Texas (reach 100,411), and Florida (reach 71,930). These three regions account for the largest share of the active audience.

What other brands do Frozen 2 fans also like?

Beyond Frozen 2 itself, the audience over-indexes on JDM Cars (30.56×), Elsword (28.98×), Gran Torino (8.19×), and Product design (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frozen 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.