Monsters University Audience in United States

Monsters University logo

Monsters University has an estimated audience of 735,431 people in United States. 53.4% are female, 46.6% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Cloudy with a Chance of Meatballs (film), Alan Tudyk, Brave (2012 film), A Goofy Movie, Ratatouille (film).

The average Monsters University fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cloudy with a Chance of Meatballs (film), Alan Tudyk, Brave (2012 film), with strongest over-indexing on Cloudy with a Chance of Meatballs (film) (108.11× the country average). Demographically, the Monsters University audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Monsters University fans

Demographic split for Monsters University audience in United States
MetricValue
Female53.4%
Male46.6%
Average age35.6
Estimated audience size735,431

Audience persona

The typical Monsters University fan in United States is balanced, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Cloudy with a Chance of Meatballs (film).

Top regions in United States

Top regions ranked by reach for Monsters University in United States
RegionReachAffinity
California116,9901.45×
Texas81,9281.3×
Florida48,9910.98×
New York35,9720.88×
Illinois27,2011.11×
Pennsylvania25,7051.04×
Ohio23,6911.05×
Michigan20,6471.07×
North Carolina19,9540.9×
Georgia19,5330.86×
Arizona18,9501.26×
New Jersey17,9830.96×
Indiana15,7431.17×
Virginia15,5860.87×
Washington14,8351.01×
Tennessee14,8211×
Massachusetts13,9060.96×
Missouri12,0341.02×
Colorado11,9831.03×
Utah10,5591.6×
Maryland10,5320.83×
Wisconsin10,4150.94×
Minnesota9,9500.94×
Alabama9,4870.92×
Kentucky9,4541.03×
Oklahoma9,3081.14×
South Carolina9,1950.83×
Louisiana8,5200.9×
Oregon8,3630.99×
Nevada7,7571.09×
Connecticut7,1090.96×
Iowa6,8661.13×
Arkansas5,9810.99×
Kansas5,8461.01×
Mississippi4,7670.79×
Idaho4,6551.26×
New Mexico4,3881.19×
Nebraska3,7071.01×
West Virginia3,3470.98×
Hawaii3,0150.95×
New Hampshire2,5490.88×
Rhode Island2,1790.93×
Maine2,1690.82×
Delaware2,0741.02×
Washington, District of Columbia1,8580.84×
Montana1,7210.84×
South Dakota1,6720.98×
North Dakota1,4080.93×
Alaska1,1540.73×
Wyoming9520.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monsters University audience
BrandAffinityCategory
Cloudy with a Chance of Meatballs (film)108.11×Movies & TV
Alan Tudyk81.45×Movies & TV
Brave (2012 film)52.88×Movies & TV
A Goofy Movie152.6×Movies & TV
Ratatouille (film)50.31×Movies & TV
toy story53.93×Movies & TV
Bolt (2008 film)88.11×Movies & TV
Monsters47.04×Movies & TV
Shark Tale67.04×Movies & TV
WALL-E51.37×Movies & TV
Big Hero 6 (film)56.63×Movies & TV
A Bug's Life64.09×Movies & TV
Dennis Quaid32.9×Movies & TV
Cloudy with a Chance of Meatballs 289.79×Movies & TV
Toy Story (franchise)34.04×Movies & TV
Inside Out (2015 film)30.4×Movies & TV
Star Wars: Droids92.53×Movies & TV
Agents of S.H.I.E.L.D.50.19×Movies & TV
Superman4.65×Movies & TV
The Incredibles30.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monsters University audience
TraitClusterScore
IndulgenceJOY1.52
Pet OwnershipJOY1.48
ExtroversionTHRILL1.35
Family OrientationCONSERVATISM1.31
Early Adopter MentalityPOWER1.23
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Monsters University
CountryShare
United States35.5%
Japan10.2%
Germany6.0%

See Monsters University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Monsters University have in United States?

Monsters University has an estimated audience of 735,431 people in United States, concentrated in California and Texas.

What is the gender split and age of Monsters University fans?

53.4% of Monsters University fans are female, 46.6% are male, with an average age of 35.6 years.

Which brands do Monsters University fans like most?

Monsters University fans show strongest brand affinity for Cloudy with a Chance of Meatballs (film) (108.11×), Alan Tudyk (81.45×), and Brave (2012 film) (52.88×) over the country average.

Where do Monsters University fans live in United States?

Monsters University fans in United States are most concentrated in California (reach 116,990), Texas (reach 81,928), and Florida (reach 48,991). These three regions account for the largest share of the active audience.

What other brands do Monsters University fans also like?

Beyond Monsters University itself, the audience over-indexes on Alan Tudyk (81.45×), Brave (2012 film) (52.88×), A Goofy Movie (152.6×), and Ratatouille (film) (50.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monsters University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.