Rascasse Audience Intelligence

Star Wars: Droids Audience in United States

A data profile of the people who buy, follow and care about Star Wars: Droids in United States — modelled from more than twelve digital signal sources. Star Wars: Droids has an estimated audience of 504,097 people in United States.

#156among Animation in United States#3200among Movie / TV Show / Series in United States#6778in Movies & TV

The average Star Wars: Droids fan in United States is 29.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Freddy vs. Jason, Monsters University, Oscar Isaac, with strongest over-indexing on Freddy vs. Jason (90.76× the country average).

Demographically, the Star Wars: Droids audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Wars: Droids fan in United States is balanced, around 29.1 years old, with strong Patriotism tendencies and a notable affinity for Freddy vs. Jason.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Wars: Droids profile in United States.

Audience size
504K
in United States
Gender
50.0%♀
50.0% male
Age
29.1
average years
Country rank
#36469
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Star Wars: Droids viewers

50.0% are female, 50.0% are male, average age 29.1.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Star Wars: Droids audience in United States
MetricValue
Female50.0%
Male50.0%
Average age29.1
Estimated audience size504,097
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Star Wars: Droids audience in United States
Age bracketShare%
16-1956%
20-2915%
30-3910%
40-4910%
50+10%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Star Wars: Droids audience comes from United States.

Worldwide audience distribution share by country for Star Wars: Droids
CountryShare
United States42.2%
Brazil8.5%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Wars: Droids audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Wars: Droids fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.45×
02Oregon~6K1.27×
03Idaho~2K1.25×
04Alaska~1K1.21×
05Washington~9K1.19×
06Colorado~7K1.12×
07California~50K1.09×
08Kansas~3K1.09×
09Maine~2K1.08×
10New Hampshire~2K1.07×
11Oklahoma~5K1.06×
12Arizona~8K1.05×
13Montana~1K1.05×
14Indiana~7K1.04×
15Missouri~7K1.04×
16Vermont<1K1.04×
17Arkansas~3K1.02×
18Massachusetts~8K1.00×
19Nevada~4K1.00×
20Tennessee~8K0.99×
21Kentucky~5K0.99×
22Iowa~3K0.99×
23Pennsylvania~10K0.98×
24Ohio~10K0.98×
25Wisconsin~6K0.98×
26Minnesota~5K0.98×
27Nebraska~2K0.98×
28South Dakota<1K0.98×
29New Mexico~2K0.97×
30North Dakota<1K0.97×
31Michigan~10K0.96×
32Connecticut~4K0.96×
33Rhode Island~1K0.96×
34West Virginia~2K0.95×
35Hawaii~2K0.95×
36Alabama~5K0.94×
37Delaware~1K0.94×
38Florida~20K0.93×
39Virginia~9K0.93×
40Texas~30K0.92×
41North Carolina~10K0.92×
42South Carolina~5K0.92×
43Illinois~10K0.89×
44Mississippi~3K0.88×
45Washington, District of Columbia~1K0.88×
46Louisiana~4K0.87×
47Georgia~10K0.85×
48Maryland~6K0.83×
49New Jersey~8K0.81×
50New York~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Star Wars: Droids, United States
0.79×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Wars: Droids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Wars: Droids audience
#·InterestCategoryAffinity×
01Monsters UniversityBusiness & Career92.53×
02Freddy vs. JasonMovies & TV90.76×
03Drain cleanerHome & Garden35.01×
04Felicity JonesMovies & TV30.67×
05Oscar IsaacMovies & TV25.90×
06MonstersMovies & TV20.00×
07Anna FarisMovies & TV20.00×
08Olivia MunnMovies & TV20.00×
0924 (TV series)Movies & TV20.00×
10James McAvoyMovies & TV20.00×
11House of Cards (U.S. TV series)Movies & TV20.00×
12Rose LeslieMovies & TV20.00×
13Die HardMovies & TV18.98×
14Natalie PortmanMovies & TV18.88×
15ZootopiaMovies & TV11.66×
16Toy Story (franchise)Movies & TV11.25×
17Liam NeesonMovies & TV11.11×
18Harrison FordMovies & TV11.11×
19Graphic novelLiterature8.35×
20ArrowMovies & TV8.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Wars: Droids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Wars: Droids audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Convenience OrientationPREMIUM1.66×
TraditionCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Wars: Droids audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.79×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Wars: Droids have in United States?

Star Wars: Droids has an estimated audience of 504,097 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Star Wars: Droids viewers?

50.0% of Star Wars: Droids fans are female, 50.0% are male, with an average age of 29.1 years.

03

Which brands do Star Wars: Droids fans like most?

Star Wars: Droids fans show strongest brand affinity for Freddy vs. Jason (90.76×), Monsters University (92.53×), and Oscar Isaac (25.9×) over the country average.

04

Where do Star Wars: Droids fans live in United States?

Star Wars: Droids fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Star Wars: Droids fans also like?

Beyond Star Wars: Droids itself, the audience over-indexes on Monsters University (92.53×), Oscar Isaac (25.9×), Monsters (20×), and Natalie Portman (18.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Star Wars: Droids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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