Jennie-O Audience in United States
Jennie-O has an estimated audience of 285,411 people in United States. 58.5% are female, 41.5% are male, average age 41.7. Top brand affinities: LibreOffice, Key Food, The UPS Store, Paperless Post, Band of Brothers.
Top brand affinities include LibreOffice, Key Food, The UPS Store, with strongest over-indexing on LibreOffice (196.86× the country average). Demographically, the Jennie-O audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Category: Food & Beverages · Type: Brand
Demographics of Jennie-O fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.7 |
| Estimated audience size | 285,411 |
Audience persona
The typical Jennie-O fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for LibreOffice.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LibreOffice | 196.86× | Technology & Electronics |
| Key Food | 64.93× | Shopping |
| The UPS Store | 9.86× | Shopping |
| Paperless Post | 41.3× | Shopping |
| Band of Brothers | 20× | Movies & TV |
| P. C. Richard & Son | 56.03× | Shopping |
| Pret a Manger | 46.87× | Food & Beverages |
| Aeroplan | 72.38× | Travel & Leisure |
| Eddie Bauer | 18.52× | Fashion & Accessoires |
| 12 Monkeys | 55.61× | Movies & TV |
| Oscar Isaac | 18.39× | Movies & TV |
| DuckDuckGo | 11.73× | Internet & Social Media |
| Abt Electronics | 51.33× | Shopping |
| Edible Arrangements | 14.86× | Food & Beverages |
| White wine | 12.35× | Food & Beverages |
| Jon Favreau | 24.12× | Movies & TV |
| Yakult | 41.53× | Food & Beverages |
| Red wine | 9.15× | Food & Beverages |
| Talbots | 11× | Shopping |
| Seagate Technology | 44.01× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2 |
| Quality Awareness | PREMIUM | 1.56 |
| Price Sensitivity | PREMIUM | 1.46 |
| Sustainability | BALANCE | 1.44 |
| Convenience Orientation | PREMIUM | 1.44 |
| Early Adopter Mentality | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.9% |
| India | 0.5% |
| Japan | 0.1% |
See Jennie-O audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jennie-O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.