Rascasse Audience Intelligence

Jennie-O Target Market in United States

A data profile of the people who buy, follow and care about Jennie-O in United States — modelled from more than twelve digital signal sources. Jennie-O has an estimated audience of 285,210 people in United States.

#5145among Brand in United States#2552in Food & Beverages

The average Jennie-O fan in United States is 41.7 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include LibreOffice, Key Food, Paperless Post, with strongest over-indexing on LibreOffice (232.63× the country average).

Demographically, the Jennie-O audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jennie-O fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for LibreOffice.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jennie-O profile in United States.

Audience size
285K
in United States
Gender
58.5%♀
41.5% male
Age
41.7
average years
Country rank
#49611
Brand in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jennie-O

58.5% are female, 41.5% are male, average age 41.7.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Jennie-O audience in United States
MetricValue
Female58.5%
Male41.5%
Average age41.7
Estimated audience size285,210
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Jennie-O audience in United States
Age bracketShare%
16-196%
20-2925%
30-3924%
40-4924%
50+20%
Fig. 04

Worldwide distribution

98.9%

of the worldwide Jennie-O audience comes from United States.

Worldwide audience distribution share by country for Jennie-O
CountryShare
United States98.9%
India0.5%
Japan0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jennie-O audience in United States is strongest.

Fig. 05

Top regions by affinity

Jennie-O customers by region in United States
#RegionReachAffinity×
01Minnesota~40K8.68×
02Wisconsin~10K2.24×
03North Dakota<1K1.23×
04Illinois~10K1.06×
05South Dakota<1K1.05×
06Alaska<1K1.04×
07Iowa~2K1.03×
08Montana<1K1.01×
09Vermont<1K1.01×
10Nebraska~1K0.99×
11Delaware<1K0.99×
12West Virginia~1K0.98×
13New Hampshire~1K0.98×
14Maine<1K0.98×
15Rhode Island<1K0.98×
16Arkansas~2K0.97×
17Idaho~1K0.97×
18Oklahoma~3K0.96×
19Hawaii~1K0.96×
20Washington, District of Columbia<1K0.96×
21New Mexico~1K0.95×
22Mississippi~2K0.94×
23Kansas~2K0.94×
24Nevada~3K0.93×
25Utah~2K0.92×
26Michigan~7K0.91×
27Missouri~4K0.91×
28Louisiana~3K0.91×
29Kentucky~3K0.91×
30Oregon~3K0.91×
31Connecticut~3K0.90×
32Ohio~8K0.89×
33Alabama~4K0.89×
34South Carolina~4K0.88×
35Arizona~5K0.86×
36Washington~5K0.86×
37Tennessee~5K0.86×
38Indiana~4K0.86×
39Colorado~4K0.86×
40Maryland~4K0.85×
41North Carolina~7K0.83×
42Massachusetts~5K0.83×
43New Jersey~6K0.82×
44Virginia~6K0.82×
45Georgia~7K0.80×
46New York~10K0.78×
47California~20K0.77×
48Pennsylvania~7K0.77×
49Florida~10K0.74×
50Texas~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Jennie-O, United States
0.73×1.00×8.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jennie-O audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jennie-O audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics232.63×
02Abt ElectronicsShopping78.84×
03Key FoodShopping78.41×
0412 MonkeysMovies & TV60.48×
05AeroplanTravel & Leisure55.08×
06P. C. Richard & SonShopping54.87×
07Paperless PostShopping53.73×
08Seagate TechnologyTechnology & Electronics48.05×
09Rocky MarcianoSports40.64×
10Tom's HardwareTechnology & Electronics37.04×
11Jon FavreauMovies & TV31.27×
12Trend MicroTechnology & Electronics28.81×
13RubbermaidHome & Garden24.37×
14Paul StanleyMusic & Radio21.90×
15Band of BrothersMovies & TV15.72×
16Edible ArrangementsFood & Beverages14.62×
17Oscar IsaacMovies & TV13.27×
18FedExBusiness & Career11.98×
19White wineFood & Beverages9.79×
20The UPS StoreShopping9.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jennie-O audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jennie-O audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.62×
Price SensitivityPREMIUM1.71×
Quality AwarenessPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jennie-O audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.87×
Design AffinityPREMIUM0.87×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jennie-O's target market in United States?

Jennie-O's target market in United States covers an estimated 285,210 people, concentrated in Minnesota and California.

02

What is the gender split and age of Jennie-O customers?

58.5% of the Jennie-O audience are female, 41.5% are male, with an average age of 41.7 years.

03

Which brands do Jennie-O fans like most?

Jennie-O fans show strongest brand affinity for LibreOffice (232.63×), Key Food (78.41×), and Paperless Post (53.73×) over the country average.

04

Where do Jennie-O fans live in United States?

Jennie-O fans in United States are most concentrated in Minnesota (reach ~40K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Jennie-O fans also like?

Beyond Jennie-O itself, the audience over-indexes on Key Food (78.41×), Paperless Post (53.73×), FedEx (11.98×), and The UPS Store (9.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Jennie-O audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jennie-O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →