Valspar Audience in United States

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Valspar has an estimated audience of 481,973 people in United States. 53.1% are female, 46.9% are male, average age 42.8. Top regions: Florida, Texas, California. Top brand affinities: Sherwin-Williams, Benjamin Moore, PSV Eindhoven, Eddie Bauer, Toshiba.

The average Valspar fan in United States is 42.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Sherwin-Williams, Benjamin Moore, PSV Eindhoven, with strongest over-indexing on Sherwin-Williams (17.29× the country average). Demographically, the Valspar audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Valspar fans

Demographic split for Valspar audience in United States
MetricValue
Female53.1%
Male46.9%
Average age42.8
Estimated audience size481,973

Audience persona

The typical Valspar fan in United States is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Sherwin-Williams.

Top regions in United States

Top regions ranked by reach for Valspar in United States
RegionReachAffinity
Florida73,3722.25×
Texas33,1840.8×
California30,5180.58×
New York22,2580.83×
North Carolina22,1351.53×
Pennsylvania21,3661.32×
Ohio21,2371.43×
Illinois17,8411.11×
Georgia14,1440.95×
Virginia12,8081.09×
Michigan12,4630.99×
Tennessee11,9261.23×
Indiana9,8861.12×
New Jersey9,6090.78×
South Carolina9,5651.32×
Massachusetts9,2790.98×
Kentucky9,2041.52×
Missouri9,0251.16×
Minnesota8,7561.27×
Alabama7,8851.17×
Washington7,5820.78×
Arizona6,6880.68×
Maryland6,4610.78×
Colorado6,2760.83×
Wisconsin6,1440.85×
Louisiana5,8860.95×
Oklahoma5,6971.06×
Iowa4,7471.2×
Oregon4,3360.78×
Connecticut4,0320.83×
Arkansas3,9851×
Kansas3,7740.99×
Mississippi3,7120.93×
West Virginia3,0901.38×
Utah2,9070.67×
Nevada2,8810.62×
Maine2,1521.25×
Nebraska2,1220.88×
New Hampshire2,0201.06×
Idaho1,9810.82×
New Mexico1,5990.66×
Montana1,3110.98×
Rhode Island1,3000.85×
Delaware1,2740.96×
Hawaii1,1710.57×
South Dakota1,0310.93×
North Dakota9820.99×
Vermont9591.13×
Washington, District of Columbia9330.64×
Alaska8150.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Valspar audience
BrandAffinityCategory
Sherwin-Williams17.29×Business & Career
Benjamin Moore33.05×Home & Garden
PSV Eindhoven50.32×Sports
Eddie Bauer18.52×Fashion & Accessoires
Toshiba28.24×Technology & Electronics
Adele16.59×Music & Radio
Hobby Lobby3.67×Home & Garden
Lowe's3.34×Shopping
Band of Brothers10.22×Movies & TV
Longchamp14.53×Fashion & Accessoires
Roche Bobois20×Home & Garden
Renovation3×Home & Garden
Capital One2.71×Business & Career
FC Bayern Munich4.66×Sports
Aldi2.62×Shopping
Google Maps2.55×Internet & Social Media
Obsessed (2009 film)8.7×Movies & TV
Pantone23.56×Business & Career
Crate & Barrel6.64×Home & Garden
El Corte Inglés15.33×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Valspar audience
TraitClusterScore
Quality AwarenessPREMIUM2.47
DIY MentalityTHRILL2.36
IndulgenceJOY1.97
Design AffinityPREMIUM1.74
Luxury OrientationPREMIUM1.58
Price SensitivityPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Valspar
CountryShare
United States55.7%
United Kingdom29.8%
Canada3.9%

See Valspar audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Valspar have in United States?

Valspar has an estimated audience of 481,973 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Valspar fans?

53.1% of Valspar fans are female, 46.9% are male, with an average age of 42.8 years.

Which brands do Valspar fans like most?

Valspar fans show strongest brand affinity for Sherwin-Williams (17.29×), Benjamin Moore (33.05×), and PSV Eindhoven (50.32×) over the country average.

Where do Valspar fans live in United States?

Valspar fans in United States are most concentrated in Florida (reach 73,372), Texas (reach 33,184), and California (reach 30,518). These three regions account for the largest share of the active audience.

What other brands do Valspar fans also like?

Beyond Valspar itself, the audience over-indexes on Benjamin Moore (33.05×), PSV Eindhoven (50.32×), Eddie Bauer (18.52×), and Toshiba (28.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Valspar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.