Valspar Audience in United States

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Valspar has an estimated audience of 481,973 people in United States. 53.1% are female, 46.9% are male, average age 42.8. Top regions: Florida, Texas, California. Top brand affinities: Stamp collecting, Assassin's Creed II, Glossier, Cherish (group), Khaadi.

The average Valspar fan in United States is 42.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Stamp collecting, Assassin's Creed II, Glossier, with strongest over-indexing on Stamp collecting (15.33× the country average). Demographically, the Valspar audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Valspar fans

Demographic split for Valspar audience in United States
MetricValue
Female53.1%
Male46.9%
Average age42.8
Estimated audience size481,973

Audience persona

The typical Valspar fan in United States is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Valspar in United States
RegionReachAffinity
Florida73,3722.25×
Texas33,1840.8×
California30,5180.58×
New York22,2580.83×
North Carolina22,1351.53×
Pennsylvania21,3661.32×
Ohio21,2371.43×
Illinois17,8411.11×
Georgia14,1440.95×
Virginia12,8081.09×
Michigan12,4630.99×
Tennessee11,9261.23×
Indiana9,8861.12×
New Jersey9,6090.78×
South Carolina9,5651.32×
Massachusetts9,2790.98×
Kentucky9,2041.52×
Missouri9,0251.16×
Minnesota8,7561.27×
Alabama7,8851.17×
Washington7,5820.78×
Arizona6,6880.68×
Maryland6,4610.78×
Colorado6,2760.83×
Wisconsin6,1440.85×
Louisiana5,8860.95×
Oklahoma5,6971.06×
Iowa4,7471.2×
Oregon4,3360.78×
Connecticut4,0320.83×
Arkansas3,9851×
Kansas3,7740.99×
Mississippi3,7120.93×
West Virginia3,0901.38×
Utah2,9070.67×
Nevada2,8810.62×
Maine2,1521.25×
Nebraska2,1220.88×
New Hampshire2,0201.06×
Idaho1,9810.82×
New Mexico1,5990.66×
Montana1,3110.98×
Rhode Island1,3000.85×
Delaware1,2740.96×
Hawaii1,1710.57×
South Dakota1,0310.93×
North Dakota9820.99×
Vermont9591.13×
Washington, District of Columbia9330.64×
Alaska8150.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Valspar audience
BrandAffinityCategory
Stamp collecting15.33×Home & Garden
Assassin's Creed II16.59×Games
Glossier10.22×Beauty & Wellness
Cherish (group)18.52×Music & Radio
Khaadi7.07×Fashion & Accessoires
Jesse Plemons3.22×Movies & TV
Mothercare2.59×Kids & Family
Kyokushin11.14×Sports
Natural rubber1.51×Cars & Mobility
Regional styles of Mexican music2.03×Music & Radio
JDSU2.15×Business & Career
Nebraska Cornhuskers football2.49×Sports
Allama Iqbal Open University28.24×Business & Career
Kansas1.7×Travel & Leisure
Barban6.64×Travel & Leisure
Lulu 黃路梓茵1.71×Movies & TV
Business English3.48×Business & Career
Picnic3.71×Kids & Family
Voter registration2.54×Politics & Society
Tezz3.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Valspar audience
TraitClusterScore
Quality AwarenessPREMIUM2.47
DIY MentalityTHRILL2.36
IndulgenceJOY1.97
Design AffinityPREMIUM1.74
Luxury OrientationPREMIUM1.58
Price SensitivityPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Valspar
CountryShare
United States55.7%
United Kingdom29.8%
Canada3.9%

See Valspar audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Valspar have in United States?

Valspar has an estimated audience of 481,973 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Valspar fans?

53.1% of Valspar fans are female, 46.9% are male, with an average age of 42.8 years.

Which brands do Valspar fans like most?

Valspar fans show strongest brand affinity for Stamp collecting (15.33×), Assassin's Creed II (16.59×), and Glossier (10.22×) over the country average.

Where do Valspar fans live in United States?

Valspar fans in United States are most concentrated in Florida (reach 73,372), Texas (reach 33,184), and California (reach 30,518). These three regions account for the largest share of the active audience.

What other brands do Valspar fans also like?

Beyond Valspar itself, the audience over-indexes on Assassin's Creed II (16.59×), Glossier (10.22×), Cherish (group) (18.52×), and Khaadi (7.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Valspar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.