Rascasse Audience Intelligence

Valspar Target Market in United States

A data profile of the people who buy, follow and care about Valspar in United States — modelled from more than twelve digital signal sources. Valspar has an estimated audience of 481,146 people in United States.

#3849among Brand in United States#1497in Home & Garden

The average Valspar fan in United States is 42.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Sherwin-Williams, Obsessed (2009 film), Benjamin Moore, with strongest over-indexing on Sherwin-Williams (21.1× the country average).

Demographically, the Valspar audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Valspar fan in United States is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Sherwin-Williams.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Valspar profile in United States.

Audience size
481K
in United States
Gender
53.1%♀
46.9% male
Age
42.8
average years
Country rank
#37502
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Valspar

53.1% are female, 46.9% are male, average age 42.8.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Valspar audience in United States
MetricValue
Female53.1%
Male46.9%
Average age42.8
Estimated audience size481,146
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Valspar audience in United States
Age bracketShare%
16-197%
20-2918%
30-3924%
40-4931%
50+20%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Valspar audience comes from United States.

Worldwide audience distribution share by country for Valspar
CountryShare
United States55.5%
United Kingdom29.9%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Valspar audience in United States is strongest.

Fig. 05

Top regions by affinity

Valspar customers by region in United States
#RegionReachAffinity×
01Florida~70K2.22×
02Kentucky~9K1.45×
03Indiana~10K1.42×
04North Carolina~20K1.41×
05West Virginia~3K1.32×
06Ohio~20K1.31×
07South Carolina~9K1.26×
08Pennsylvania~20K1.22×
09Tennessee~10K1.20×
10Maine~2K1.18×
11Iowa~5K1.17×
12Alabama~8K1.15×
13Minnesota~8K1.14×
14Illinois~20K1.11×
15Missouri~9K1.11×
16Vermont<1K1.10×
17New Hampshire~2K1.07×
18Oklahoma~6K1.05×
19South Dakota~1K1.04×
20Arkansas~4K1.03×
21Montana~1K1.03×
22Virginia~10K1.02×
23North Dakota~1K1.02×
24Mississippi~4K0.99×
25Kansas~4K0.98×
26Michigan~10K0.97×
27Delaware~1K0.97×
28Louisiana~6K0.96×
29Massachusetts~9K0.95×
30Alaska<1K0.95×
31Rhode Island~1K0.94×
32Nebraska~2K0.92×
33Georgia~10K0.90×
34Connecticut~4K0.88×
35Idaho~2K0.88×
36Colorado~6K0.84×
37Wisconsin~6K0.84×
38Oregon~5K0.82×
39New Mexico~2K0.82×
40Hawaii~2K0.80×
41New York~20K0.78×
42Washington~8K0.78×
43Maryland~6K0.78×
44Washington, District of Columbia~1K0.78×
45Utah~3K0.76×
46Texas~30K0.75×
47New Jersey~9K0.75×
48Arizona~7K0.70×
49Nevada~3K0.70×
50California~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Valspar, United States
0.57×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Valspar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Valspar audience
#·InterestCategoryAffinity×
01Benjamin MooreHome & Garden25.01×
02Acqua di ParmaBeauty & Wellness24.67×
03ToshibaTechnology & Electronics23.14×
04Sherwin-WilliamsBusiness & Career21.10×
05Roche BoboisHome & Garden20.00×
06PantoneBusiness & Career19.49×
07AdeleMusic & Radio18.00×
08LongchampFashion & Accessoires12.61×
09Obsessed (2009 film)Movies & TV10.03×
10The Container StoreShopping9.79×
11Eddie BauerFashion & Accessoires9.71×
12Band of BrothersMovies & TV7.22×
13GreenhouseHome & Garden6.00×
14Hardware storeHome & Garden3.00×
15MenardsHome & Garden2.71×
16Home AppliancesHome & Garden2.63×
17KitchenwareHome & Garden2.60×
18RenovationHome & Garden2.49×
19Ace HardwareHome & Garden2.42×
20Hobby LobbyHome & Garden2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Valspar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Valspar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.55×
IndulgenceJOY2.11×
DIY MentalityTHRILL2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Valspar audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
IndividualismJOY0.89×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Valspar's target market in United States?

Valspar's target market in United States covers an estimated 481,146 people, concentrated in Florida and Texas.

02

What is the gender split and age of Valspar customers?

53.1% of the Valspar audience are female, 46.9% are male, with an average age of 42.8 years.

03

Which brands do Valspar fans like most?

Valspar fans show strongest brand affinity for Sherwin-Williams (21.1×), Obsessed (2009 film) (10.03×), and Benjamin Moore (25.01×) over the country average.

04

Where do Valspar fans live in United States?

Valspar fans in United States are most concentrated in Florida (reach ~70K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Valspar fans also like?

Beyond Valspar itself, the audience over-indexes on Obsessed (2009 film) (10.03×), Benjamin Moore (25.01×), Adele (18×), and Toshiba (23.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Valspar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Valspar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →