The Container Store Audience in United States

The Container Store logo

The Container Store has an estimated audience of 3,228,525 people in United States. 66.3% are female, 33.7% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Yahoo! Finance, Lauren Graham, Public company, Asset, Hobby Lobby.

The average The Container Store fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo! Finance, Lauren Graham, Public company, with strongest over-indexing on Yahoo! Finance (4.75× the country average). Demographically, the The Container Store audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of The Container Store fans

Demographic split for The Container Store audience in United States
MetricValue
Female66.3%
Male33.7%
Average age36.0
Estimated audience size3,228,525

Audience persona

The typical The Container Store fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Yahoo! Finance.

Top regions in United States

Top regions ranked by reach for The Container Store in United States
RegionReachAffinity
California558,1371.57×
Texas442,2351.59×
New York343,2721.9×
Florida254,8751.17×
Illinois161,6011.5×
New Jersey146,7491.79×
Virginia124,4821.58×
Massachusetts110,9661.74×
Georgia110,7891.11×
Pennsylvania102,6100.94×
North Carolina101,2921.04×
Ohio88,3390.89×
Maryland85,8691.55×
Colorado84,4071.66×
Arizona83,6151.27×
Michigan81,3180.96×
Washington77,1861.19×
Tennessee59,8960.92×
Minnesota51,7161.12×
Missouri48,2450.93×
Oregon47,2161.28×
Indiana46,5180.79×
Wisconsin42,8720.88×
Utah33,4241.16×
Oklahoma31,6580.88×
Connecticut30,8060.95×
Iowa28,3901.07×
South Carolina28,1630.58×
Nevada24,3720.78×
Kansas22,0160.87×
Arkansas21,2340.8×
Alabama20,3180.45×
Louisiana19,8510.48×
Nebraska19,3351.19×
Washington, District of Columbia18,2301.88×
Kentucky17,8230.44×
Rhode Island15,2121.48×
New Hampshire15,1241.19×
New Mexico14,0570.87×
Delaware13,5141.52×
Mississippi12,7230.48×
Idaho8,3810.52×
Maine7,9360.69×
West Virginia5,6210.37×
Montana4,0810.46×
Vermont3,8200.67×
Hawaii3,4630.25×
South Dakota3,2830.44×
North Dakota2,6850.4×
Wyoming2,2480.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Container Store audience
BrandAffinityCategory
Yahoo! Finance4.75×Business & Career
Lauren Graham13.04×Movies & TV
Public company3.92×Business & Career
Asset5.06×Business & Career
Hobby Lobby2.62×Home & Garden
The Washington Post4.65×News
Good Will Hunting9.79×Movies & TV
Rate of return6.75×Business & Career
Dollar Tree2.35×Shopping
Forbes3.93×Business & Career
500 Days of Summer10.35×Movies & TV
Public Storage5.64×Business & Career
Pete Carroll10.04×Sports
Dollar General2.13×Shopping
Nordstrom rack2.56×Fashion & Accessoires
Lowe's1.91×Shopping
God2.01×Politics & Society
Anne Burrell4.31×Food & Beverages
Kohl's1.9×Shopping
Macy's1.98×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Container Store audience
TraitClusterScore
Design AffinityPREMIUM2.64
IndulgenceJOY1.91
Family OrientationCONSERVATISM1.74
DIY MentalityTHRILL1.69
Luxury OrientationPREMIUM1.47
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for The Container Store
CountryShare
United States92.9%
Canada1.1%
China0.9%

See The Container Store audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does The Container Store have in United States?

The Container Store has an estimated audience of 3,228,525 people in United States, concentrated in California and Texas.

What is the gender split and age of The Container Store fans?

66.3% of The Container Store fans are female, 33.7% are male, with an average age of 36.0 years.

Which brands do The Container Store fans like most?

The Container Store fans show strongest brand affinity for Yahoo! Finance (4.75×), Lauren Graham (13.04×), and Public company (3.92×) over the country average.

Where do The Container Store fans live in United States?

The Container Store fans in United States are most concentrated in California (reach 558,137), Texas (reach 442,235), and New York (reach 343,272). These three regions account for the largest share of the active audience.

What other brands do The Container Store fans also like?

Beyond The Container Store itself, the audience over-indexes on Lauren Graham (13.04×), Public company (3.92×), Asset (5.06×), and Hobby Lobby (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Container Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.