Rascasse Audience Intelligence

The Container Store Target Market in United States

A data profile of the people who buy, follow and care about The Container Store in United States — modelled from more than twelve digital signal sources. The Container Store has an estimated audience of 3,324,137 people in United States.

#986among Brand in United States#200in Shopping

The average The Container Store fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Yahoo! Finance, Lauren Graham, Public company, with strongest over-indexing on Yahoo! Finance (4.75× the country average).

Demographically, the The Container Store audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Container Store fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Yahoo! Finance.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Container Store profile in United States.

Audience size
3.3M
in United States
Gender
66.3%♀
33.7% male
Age
36.0
average years
Country rank
#9433
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Container Store

66.3% are female, 33.7% are male, average age 36.0.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for The Container Store audience in United States
MetricValue
Female66.3%
Male33.7%
Average age36.0
Estimated audience size3,324,137
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the The Container Store audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

92.9%

of the worldwide The Container Store audience comes from United States.

Worldwide audience distribution share by country for The Container Store
CountryShare
United States92.9%
Canada1.1%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Container Store audience in United States is strongest.

Fig. 05

Top regions by affinity

The Container Store customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.19×
02New York~400K1.99×
03Massachusetts~100K1.85×
04New Jersey~100K1.83×
05Virginia~100K1.75×
06Colorado~90K1.73×
07Illinois~200K1.67×
08Maryland~90K1.61×
09Rhode Island~20K1.61×
10Texas~400K1.59×
11California~600K1.58×
12Delaware~10K1.45×
13Arizona~90K1.37×
14Oregon~50K1.37×
15Washington~80K1.27×
16Minnesota~60K1.27×
17Utah~40K1.24×
18Nebraska~20K1.18×
19Florida~300K1.16×
20Georgia~100K1.13×
21New Hampshire~10K1.11×
22North Carolina~100K1.06×
23Iowa~30K1.05×
24Kansas~30K0.99×
25Missouri~50K0.95×
26New Mexico~20K0.93×
27Pennsylvania~100K0.90×
28Michigan~70K0.88×
29Tennessee~60K0.88×
30Ohio~90K0.87×
31Nevada~30K0.86×
32Connecticut~30K0.84×
33Oklahoma~30K0.83×
34Wisconsin~40K0.82×
35Arkansas~20K0.80×
36Indiana~40K0.74×
37Vermont~4K0.65×
38Maine~7K0.62×
39South Carolina~20K0.50×
40Idaho~8K0.48×
41Montana~4K0.48×
42South Dakota~4K0.48×
43North Dakota~3K0.48×
44Mississippi~10K0.45×
45Alaska~3K0.45×
46Louisiana~20K0.42×
47West Virginia~6K0.41×
48Kentucky~20K0.40×
49Alabama~20K0.39×
50Hawaii~5K0.33×
Fig. 06

Affinity by region

Affinity by region — The Container Store, United States
0.33×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Container Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Container Store audience
#·InterestCategoryAffinity×
01Lauren GrahamMovies & TV13.04×
02500 Days of SummerMovies & TV10.35×
03Pete CarrollSports10.04×
04Good Will HuntingMovies & TV9.79×
05Rate of returnBusiness & Career6.75×
06Public StorageBusiness & Career5.64×
07AssetBusiness & Career5.06×
08Yahoo! FinanceBusiness & Career4.75×
09The Washington PostNews4.65×
10Extra Space StorageHome & Garden4.48×
11ForbesBusiness & Career3.93×
12Public companyBusiness & Career3.92×
13Hobby LobbyHome & Garden2.62×
14PerfectionBusiness & Career2.62×
15Nordstrom rackFashion & Accessoires2.56×
16Dollar TreeShopping2.35×
17Dollar GeneralShopping2.13×
18GodPolitics & Society2.01×
19Macy'sShopping1.98×
20Kohl'sShopping1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Container Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Container Store audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.88×
Risk AppetiteTHRILL1.77×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Container Store audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
Pet OwnershipJOY1.08×
PatriotismCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Container Store's target market in United States?

The Container Store's target market in United States covers an estimated 3,324,137 people, concentrated in California and Texas.

02

What is the gender split and age of The Container Store customers?

66.3% of the The Container Store audience are female, 33.7% are male, with an average age of 36.0 years.

03

Which brands do The Container Store fans like most?

The Container Store fans show strongest brand affinity for Yahoo! Finance (4.75×), Lauren Graham (13.04×), and Public company (3.92×) over the country average.

04

Where do The Container Store fans live in United States?

The Container Store fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The Container Store fans also like?

Beyond The Container Store itself, the audience over-indexes on Lauren Graham (13.04×), Public company (3.92×), Asset (5.06×), and Hobby Lobby (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See The Container Store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Container Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →