Eddie Bauer Audience in United States

Eddie Bauer logo

Eddie Bauer has an estimated audience of 5,327,482 people in United States. 71.2% are female, 28.8% are male, average age 46.8. Top regions: California, New York, Illinois. Top brand affinities: Hostelling International, Bank of America, Stacy Keibler, CheapOair, Snowman.

The average Eddie Bauer fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Hostelling International, Bank of America, Stacy Keibler, with strongest over-indexing on Hostelling International (11.37× the country average). Demographically, the Eddie Bauer audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Entrepreneur

Demographics of Eddie Bauer fans

Demographic split for Eddie Bauer audience in United States
MetricValue
Female71.2%
Male28.8%
Average age46.8
Estimated audience size5,327,482

Audience persona

The typical Eddie Bauer fan in United States is more female, around 46.8 years old, with strong Sustainability tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Eddie Bauer in United States
RegionReachAffinity
California324,7850.55×
New York258,3010.87×
Illinois223,4821.26×
Texas214,1860.47×
Washington194,0321.82×
Michigan189,9911.36×
Pennsylvania177,0970.99×
Ohio163,3871×
Wisconsin137,6491.72×
Minnesota136,3451.79×
Colorado130,1701.55×
Massachusetts128,8191.23×
Virginia128,0080.99×
Florida123,9280.34×
North Carolina118,5600.74×
New Jersey108,8540.8×
Indiana88,9700.91×
Georgia80,5480.49×
Oregon77,6181.27×
Maryland77,4350.85×
Tennessee76,6760.72×
Missouri74,7620.87×
Iowa65,9151.5×
Arizona59,2180.54×
Connecticut57,1541.07×
Utah47,6201×
Kansas44,8821.07×
Kentucky44,3980.66×
South Carolina38,5160.48×
Oklahoma38,4430.65×
Arkansas33,2960.76×
Maine32,7311.72×
Idaho32,0961.2×
Alabama30,6770.41×
New Hampshire27,4591.31×
Nebraska27,0541.01×
New Mexico26,3110.98×
Montana24,9601.69×
Alaska24,6872.17×
Nevada22,8450.44×
Louisiana20,1850.29×
South Dakota18,4331.5×
North Dakota17,4921.6×
Vermont15,7861.69×
West Virginia13,4260.54×
Mississippi12,8120.29×
Rhode Island12,6340.75×
Washington, District of Columbia12,2360.76×
Delaware10,8290.74×
Wyoming10,0891.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eddie Bauer audience
BrandAffinityCategory
Hostelling International11.37×Travel & Leisure
Bank of America3.09×Business & Career
Stacy Keibler18.96×Movies & TV
CheapOair9.04×Travel & Leisure
Snowman12.2×Home & Garden
Sierra Trading Post10.5×Fashion & Accessoires
TransUnion8.95×Technology & Electronics
Week3×Business & Career
Copa Airlines14.31×Travel & Leisure
CDW18.52×Technology & Electronics
Travel agency4.55×Travel & Leisure
Family (biology)2.61×Kids & Family
Lands' End5.54×Fashion & Accessoires
Anjelica Huston10.9×Movies & TV
Plus-size clothing3.59×Fashion & Accessoires
Macy's2.02×Shopping
Arthur Christmas19.27×Movies & TV
Eurostar22.89×Cars & Mobility
Hobby Lobby1.85×Home & Garden
Paul Newman7.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eddie Bauer audience
TraitClusterScore
SustainabilityBALANCE2.86
Design AffinityPREMIUM1.67
IndulgenceJOY1.66
Sports ActivityPOWER1.51
Healthy LifestyleBALANCE1.46
Luxury OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Eddie Bauer
CountryShare
United States73.0%
Canada12.7%
Japan2.3%

See Eddie Bauer audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Eddie Bauer have in United States?

Eddie Bauer has an estimated audience of 5,327,482 people in United States, concentrated in California and New York.

What is the gender split and age of Eddie Bauer fans?

71.2% of Eddie Bauer fans are female, 28.8% are male, with an average age of 46.8 years.

Which brands do Eddie Bauer fans like most?

Eddie Bauer fans show strongest brand affinity for Hostelling International (11.37×), Bank of America (3.09×), and Stacy Keibler (18.96×) over the country average.

Where do Eddie Bauer fans live in United States?

Eddie Bauer fans in United States are most concentrated in California (reach 324,785), New York (reach 258,301), and Illinois (reach 223,482). These three regions account for the largest share of the active audience.

What other brands do Eddie Bauer fans also like?

Beyond Eddie Bauer itself, the audience over-indexes on Bank of America (3.09×), Stacy Keibler (18.96×), CheapOair (9.04×), and Snowman (12.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eddie Bauer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.