Rascasse Audience Intelligence

Eddie Bauer Target Market in United States

A data profile of the people who buy, follow and care about Eddie Bauer in United States — modelled from more than twelve digital signal sources. Eddie Bauer has an estimated audience of 5,222,835 people in United States.

#12among Entrepreneur in United States#657among Brand in United States#305in Fashion & Accessoires

The average Eddie Bauer fan in United States is 46.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Top brand affinities include Hostelling International, Bank of America, Stacy Keibler, with strongest over-indexing on Hostelling International (11.37× the country average).

Demographically, the Eddie Bauer audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eddie Bauer fan in United States is more female, around 46.8 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Fashion & Accessoires · Type: Brand · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eddie Bauer profile in United States.

Audience size
5.2M
in United States
Gender
71.2%♀
28.8% male
Age
46.8
average years
Country rank
#6411
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eddie Bauer

71.2% are female, 28.8% are male, average age 46.8.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Eddie Bauer audience in United States
MetricValue
Female71.2%
Male28.8%
Average age46.8
Estimated audience size5,222,835
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Eddie Bauer audience in United States
Age bracketShare%
16-196%
20-2913%
30-3918%
40-4924%
50+40%
Fig. 04

Worldwide distribution

72.5%

of the worldwide Eddie Bauer audience comes from United States.

Worldwide audience distribution share by country for Eddie Bauer
CountryShare
United States72.5%
Canada12.5%
Japan2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eddie Bauer audience in United States is strongest.

Fig. 05

Top regions by affinity

Eddie Bauer customers by region in United States
#RegionReachAffinity×
01Alaska~30K2.38×
02Maine~30K1.79×
03Washington~200K1.76×
04Minnesota~100K1.75×
05Vermont~20K1.75×
06Montana~30K1.72×
07Wisconsin~100K1.68×
08South Dakota~20K1.67×
09North Dakota~20K1.63×
10Iowa~70K1.51×
11Colorado~100K1.44×
12Michigan~200K1.34×
13New Hampshire~30K1.32×
14Wyoming~10K1.28×
15Oregon~70K1.22×
16Idaho~30K1.22×
17Illinois~200K1.16×
18Massachusetts~100K1.16×
19Connecticut~60K1.07×
20Kansas~50K1.07×
21New Mexico~30K0.99×
22Pennsylvania~200K0.98×
23Nebraska~30K0.98×
24Ohio~200K0.96×
25Utah~50K0.95×
26Virginia~100K0.93×
27Indiana~90K0.90×
28Missouri~70K0.86×
29Delaware~10K0.85×
30Maryland~80K0.83×
31New York~200K0.81×
32New Jersey~100K0.79×
33Arkansas~30K0.78×
34Rhode Island~10K0.76×
35Washington, District of Columbia~10K0.74×
36North Carolina~100K0.71×
37Tennessee~80K0.71×
38Kentucky~40K0.67×
39Oklahoma~40K0.63×
40West Virginia~10K0.59×
41Arizona~60K0.54×
42California~300K0.52×
43South Carolina~40K0.49×
44Georgia~80K0.48×
45Texas~200K0.45×
46Nevada~20K0.45×
47Alabama~30K0.43×
48Florida~100K0.35×
49Mississippi~10K0.34×
50Louisiana~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Eddie Bauer, United States
0.32×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eddie Bauer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eddie Bauer audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility22.89×
02Arthur ChristmasMovies & TV19.27×
03Stacy KeiblerMovies & TV18.96×
04CDWTechnology & Electronics18.52×
05Copa AirlinesTravel & Leisure14.31×
06SnowmanHome & Garden12.20×
07Hostelling InternationalTravel & Leisure11.37×
08Anjelica HustonMovies & TV10.90×
09Sierra Trading PostFashion & Accessoires10.50×
10CheapOairTravel & Leisure9.04×
11TransUnionTechnology & Electronics8.95×
12Paul NewmanMovies & TV7.10×
13Lands' EndFashion & Accessoires5.54×
14Travel agencyTravel & Leisure4.55×
15Plus-size clothingFashion & Accessoires3.59×
16Bank of AmericaBusiness & Career3.09×
17WeekBusiness & Career3.00×
18Family (biology)Kids & Family2.61×
19Macy'sShopping2.02×
20Hobby LobbyHome & Garden1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eddie Bauer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eddie Bauer audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.67×
Healthy LifestyleBALANCE1.33×
Quality AwarenessPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eddie Bauer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.98×
Social Media UsageJOY1.03×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eddie Bauer's target market in United States?

Eddie Bauer's target market in United States covers an estimated 5,222,835 people, concentrated in California and New York.

02

What is the gender split and age of Eddie Bauer customers?

71.2% of the Eddie Bauer audience are female, 28.8% are male, with an average age of 46.8 years.

03

Which brands do Eddie Bauer fans like most?

Eddie Bauer fans show strongest brand affinity for Hostelling International (11.37×), Bank of America (3.09×), and Stacy Keibler (18.96×) over the country average.

04

Where do Eddie Bauer fans live in United States?

Eddie Bauer fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Illinois (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Eddie Bauer fans also like?

Beyond Eddie Bauer itself, the audience over-indexes on Bank of America (3.09×), Stacy Keibler (18.96×), CheapOair (9.04×), and Snowman (12.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Eddie Bauer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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