Rascasse Audience Intelligence

Pantone Target Market in United States

A data profile of the people who buy, follow and care about Pantone in United States — modelled from more than twelve digital signal sources. Pantone has an estimated audience of 716,062 people in United States.

#3036among Brand in United States#1856in Business & Career

The average Pantone fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Explore Minnesota Tourism, Obsessed (2009 film), Aia, with strongest over-indexing on Explore Minnesota Tourism (672.3× the country average).

Demographically, the Pantone audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pantone fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Explore Minnesota Tourism.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pantone profile in United States.

Audience size
716K
in United States
Gender
66.5%♀
33.5% male
Age
40.2
average years
Country rank
#29492
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pantone

66.5% are female, 33.5% are male, average age 40.2.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Pantone audience in United States
MetricValue
Female66.5%
Male33.5%
Average age40.2
Estimated audience size716,062
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Pantone audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Pantone audience comes from United States.

Worldwide audience distribution share by country for Pantone
CountryShare
United States14.5%
China9.5%
Brazil8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pantone audience in United States is strongest.

Fig. 05

Top regions by affinity

Pantone customers by region in United States
#RegionReachAffinity×
01New York~60K1.59×
02California~100K1.50×
03Oregon~10K1.43×
04Washington, District of Columbia~3K1.32×
05New Jersey~20K1.28×
06Washington~20K1.24×
07Utah~8K1.24×
08Hawaii~4K1.23×
09Vermont~2K1.21×
10Massachusetts~20K1.15×
11Rhode Island~3K1.15×
12Minnesota~10K1.12×
13Colorado~10K1.10×
14Illinois~30K1.08×
15Maine~3K1.08×
16Connecticut~8K1.07×
17Georgia~20K1.05×
18Virginia~20K1.04×
19Wisconsin~10K1.04×
20New Hampshire~3K1.03×
21Idaho~4K1.01×
22Pennsylvania~20K1.00×
23Florida~50K0.99×
24Missouri~10K0.99×
25Maryland~10K0.98×
26Michigan~20K0.97×
27Arizona~10K0.96×
28Nevada~7K0.96×
29Ohio~20K0.95×
30North Carolina~20K0.95×
31Kansas~5K0.95×
32Montana~2K0.94×
33Tennessee~10K0.93×
34Iowa~5K0.93×
35Texas~60K0.92×
36Alaska~1K0.91×
37Indiana~10K0.90×
38Arkansas~5K0.90×
39Nebraska~3K0.90×
40Delaware~2K0.85×
41South Carolina~9K0.84×
42South Dakota~1K0.84×
43North Dakota~1K0.84×
44Oklahoma~7K0.83×
45Louisiana~7K0.81×
46Kentucky~7K0.81×
47Alabama~8K0.77×
48New Mexico~3K0.76×
49West Virginia~2K0.75×
50Mississippi~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Pantone, United States
0.73×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pantone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pantone audience
#·InterestCategoryAffinity×
01Explore Minnesota TourismTopic672.30×
02Guest of a GuestTravel & Leisure261.80×
03DekmantelMusic & Radio257.89×
04AddThisTechnology & Electronics217.05×
05Running Wild (band)Music & Radio194.14×
06AiaBusiness & Career190.28×
07Frank BruniLiterature170.10×
08Philips TVTechnology & Electronics149.57×
09Danaher CorporationBusiness & Career100.87×
10OyshoFashion & Accessoires79.36×
11Obsessed (2009 film)Movies & TV74.79×
12DEADPOOL: The MovieMovies & TV48.73×
13Lush (band)Music & Radio39.45×
14War of the Worlds (2005 film)Movies & TV22.89×
15Unforgettable (2011 TV series)Movies & TV19.81×
16Revenge (TV series)Movies & TV19.63×
17Miles TellerMovies & TV16.20×
18FaithPolitics & Society9.53×
19PrayerPolitics & Society6.72×
20SupermanMovies & TV5.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pantone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pantone audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.96×
TraditionCONSERVATISM1.69×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pantone audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.05×
Convenience OrientationPREMIUM1.09×
ExtroversionTHRILL1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pantone's target market in United States?

Pantone's target market in United States covers an estimated 716,062 people, concentrated in California and New York.

02

What is the gender split and age of Pantone customers?

66.5% of the Pantone audience are female, 33.5% are male, with an average age of 40.2 years.

03

Which brands do Pantone fans like most?

Pantone fans show strongest brand affinity for Explore Minnesota Tourism (672.3×), Obsessed (2009 film) (74.79×), and Aia (190.28×) over the country average.

04

Where do Pantone fans live in United States?

Pantone fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Pantone fans also like?

Beyond Pantone itself, the audience over-indexes on Obsessed (2009 film) (74.79×), Aia (190.28×), Lush (band) (39.45×), and Oysho (79.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Pantone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pantone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →