Pantone Audience in United States

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Pantone has an estimated audience of 706,034 people in United States. 66.5% are female, 33.5% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Explore Minnesota Tourism, Obsessed (2009 film), Aia, Lush (band), Oysho.

The average Pantone fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Explore Minnesota Tourism, Obsessed (2009 film), Aia, with strongest over-indexing on Explore Minnesota Tourism (672.3× the country average). Demographically, the Pantone audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Pantone fans

Demographic split for Pantone audience in United States
MetricValue
Female66.5%
Male33.5%
Average age40.2
Estimated audience size706,034

Audience persona

The typical Pantone fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Explore Minnesota Tourism.

Top regions in United States

Top regions ranked by reach for Pantone in United States
RegionReachAffinity
California128,2701.65×
New York70,1871.78×
Texas57,2930.94×
Florida49,8811.04×
Illinois27,0871.15×
New Jersey23,8901.33×
Georgia23,8641.1×
Pennsylvania23,8391×
Ohio20,5180.94×
North Carolina19,0170.9×
Michigan18,3400.99×
Washington18,2741.29×
Virginia17,7641.03×
Massachusetts16,6591.2×
Arizona14,2840.99×
Tennessee12,8290.91×
Colorado12,3771.11×
Oregon12,0791.49×
Minnesota11,9451.18×
Maryland11,9220.98×
Wisconsin11,5651.09×
Indiana11,4650.89×
Missouri10,9690.96×
South Carolina8,7460.82×
Utah7,7811.23×
Connecticut7,7681.1×
Alabama7,0270.71×
Kentucky6,9650.79×
Louisiana6,8990.76×
Nevada6,7750.99×
Oklahoma6,1950.79×
Kansas5,3590.96×
Iowa5,2790.91×
Arkansas5,1430.88×
Hawaii3,7871.25×
Idaho3,6081.02×
Mississippi3,4130.59×
Washington, District of Columbia3,1321.48×
Nebraska2,9090.82×
New Hampshire2,8881.04×
Rhode Island2,6551.18×
Maine2,4400.96×
New Mexico2,4230.68×
West Virginia1,9960.61×
Montana1,6340.83×
Vermont1,4961.21×
Delaware1,4580.75×
Alaska1,1880.79×
South Dakota1,0220.63×
North Dakota9530.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pantone audience
BrandAffinityCategory
Explore Minnesota Tourism672.3×
Obsessed (2009 film)74.79×Movies & TV
Aia190.28×Business & Career
Lush (band)39.45×Music & Radio
Oysho79.36×Fashion & Accessoires
Dekmantel257.89×Music & Radio
Running Wild (band)194.14×Music & Radio
Philips TV149.57×Technology & Electronics
Superman5.81×Movies & TV
Guest of a Guest261.8×Travel & Leisure
Frank Bruni170.1×Literature
Faith9.53×Politics & Society
DEADPOOL: The Movie48.73×Movies & TV
Danaher Corporation100.87×Business & Career
War of the Worlds (2005 film)22.89×Movies & TV
Prayer6.72×Politics & Society
Revenge (TV series)19.63×Movies & TV
Unforgettable (2011 TV series)19.81×Movies & TV
EHow64.9×Internet & Social Media
Miles Teller16.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pantone audience
TraitClusterScore
Design AffinityPREMIUM2.42
DIY MentalityTHRILL1.74
IndulgenceJOY1.66
Quality AwarenessPREMIUM1.49
SustainabilityBALANCE1.46
Urban LifestyleOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Pantone
CountryShare
United States14.4%
China9.6%
Brazil8.9%

See Pantone audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Pantone have in United States?

Pantone has an estimated audience of 706,034 people in United States, concentrated in California and New York.

What is the gender split and age of Pantone fans?

66.5% of Pantone fans are female, 33.5% are male, with an average age of 40.2 years.

Which brands do Pantone fans like most?

Pantone fans show strongest brand affinity for Explore Minnesota Tourism (672.3×), Obsessed (2009 film) (74.79×), and Aia (190.28×) over the country average.

Where do Pantone fans live in United States?

Pantone fans in United States are most concentrated in California (reach 128,270), New York (reach 70,187), and Texas (reach 57,293). These three regions account for the largest share of the active audience.

What other brands do Pantone fans also like?

Beyond Pantone itself, the audience over-indexes on Obsessed (2009 film) (74.79×), Aia (190.28×), Lush (band) (39.45×), and Oysho (79.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pantone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.