Rascasse Audience Intelligence

Rosewood Hotels & Resorts Target Market in United States

A data profile of the people who buy, follow and care about Rosewood Hotels & Resorts in United States — modelled from more than twelve digital signal sources. Rosewood Hotels & Resorts has an estimated audience of 825,845 people in United States.

#50among Hotel in United States#2759among Brand in United States#2043in Travel & Leisure

The average Rosewood Hotels & Resorts fan in United States is 48.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include John Daly, Professional Golfers Association, Justin Rose, with strongest over-indexing on John Daly (21.23× the country average).

Demographically, the Rosewood Hotels & Resorts audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rosewood Hotels & Resorts fan in United States is balanced, around 48.2 years old, with strong Quality Awareness tendencies and a notable affinity for John Daly.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rosewood Hotels & Resorts profile in United States.

Audience size
826K
in United States
Gender
53.4%♀
46.6% male
Age
48.2
average years
Country rank
#26897
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rosewood Hotels & Resorts

53.4% are female, 46.6% are male, average age 48.2.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Rosewood Hotels & Resorts audience in United States
MetricValue
Female53.4%
Male46.6%
Average age48.2
Estimated audience size825,845
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Rosewood Hotels & Resorts audience in United States
Age bracketShare%
16-195%
20-2912%
30-3916%
40-4923%
50+45%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Rosewood Hotels & Resorts audience comes from United States.

Worldwide audience distribution share by country for Rosewood Hotels & Resorts
CountryShare
United States22.5%
China17.8%
Hong Kong10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rosewood Hotels & Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Rosewood Hotels & Resorts customers by region in United States
#RegionReachAffinity×
01Hawaii~20K6.29×
02Oregon~50K5.01×
03Washington, District of Columbia~10K4.78×
04California~300K3.01×
05New York~90K2.05×
06Texas~90K1.20×
07Washington~20K1.19×
08Connecticut~9K1.14×
09New Jersey~20K1.12×
10Massachusetts~20K1.12×
11New Mexico~5K1.09×
12Virginia~20K0.99×
13Colorado~10K0.99×
14Vermont~1K0.93×
15Alaska~2K0.92×
16North Dakota~2K0.92×
17Illinois~30K0.91×
18Maryland~10K0.91×
19South Dakota~2K0.91×
20Montana~2K0.90×
21West Virginia~3K0.87×
22Rhode Island~2K0.87×
23Delaware~2K0.87×
24New Hampshire~3K0.86×
25Maine~3K0.86×
26Nevada~7K0.85×
27Florida~50K0.84×
28Georgia~20K0.83×
29Idaho~3K0.83×
30Nebraska~3K0.82×
31Mississippi~6K0.81×
32Arkansas~5K0.78×
33Kansas~5K0.78×
34Iowa~5K0.76×
35Utah~6K0.75×
36Louisiana~8K0.74×
37Oklahoma~7K0.74×
38South Carolina~9K0.73×
39Kentucky~7K0.72×
40Arizona~10K0.71×
41Alabama~8K0.70×
42Tennessee~10K0.69×
43North Carolina~20K0.66×
44Missouri~9K0.66×
45Minnesota~8K0.66×
46Wisconsin~8K0.65×
47Pennsylvania~20K0.63×
48Indiana~9K0.63×
49Michigan~10K0.57×
50Ohio~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Rosewood Hotels & Resorts, United States
0.54×1.00×6.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rosewood Hotels & Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rosewood Hotels & Resorts audience
#·InterestCategoryAffinity×
01Women's British OpenSports35.06×
02Royal Birkdale Golf ClubSports27.42×
03TPC at SawgrassSports24.76×
04Shane LowrySports23.96×
05Justin RoseSports21.35×
06John DalySports21.23×
07KoenigseggCars & Mobility21.10×
08Jean Paul GaultierFashion & Accessoires16.44×
09Professional Golfers AssociationSports15.97×
10Montblanc (company)Fashion & Accessoires14.19×
11Lotus CarsCars & Mobility13.88×
12PoloSports8.55×
13Alaska AirlinesTravel & Leisure6.32×
14Sherwin-WilliamsBusiness & Career6.29×
15DesignerHome & Garden4.14×
16PerfectionBusiness & Career4.03×
17United AirlinesTravel & Leisure3.87×
18BurlingtonFashion & Accessoires3.81×
19American AirlinesTravel & Leisure3.27×
20United StatesTravel & Leisure1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rosewood Hotels & Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rosewood Hotels & Resorts audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.58×
Career OrientationPOWER1.93×
Design AffinityPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rosewood Hotels & Resorts audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
ExtroversionTHRILL0.99×
MindfulnessBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rosewood Hotels & Resorts's target market in United States?

Rosewood Hotels & Resorts's target market in United States covers an estimated 825,845 people, concentrated in California and New York.

02

What is the gender split and age of Rosewood Hotels & Resorts customers?

53.4% of the Rosewood Hotels & Resorts audience are female, 46.6% are male, with an average age of 48.2 years.

03

Which brands do Rosewood Hotels & Resorts fans like most?

Rosewood Hotels & Resorts fans show strongest brand affinity for John Daly (21.23×), Professional Golfers Association (15.97×), and Justin Rose (21.35×) over the country average.

04

Where do Rosewood Hotels & Resorts fans live in United States?

Rosewood Hotels & Resorts fans in United States are most concentrated in California (reach ~300K), New York (reach ~90K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Rosewood Hotels & Resorts fans also like?

Beyond Rosewood Hotels & Resorts itself, the audience over-indexes on Professional Golfers Association (15.97×), Justin Rose (21.35×), Jean Paul Gaultier (16.44×), and Koenigsegg (21.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rosewood Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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