Rosewood Hotels & Resorts Audience in United States

Rosewood Hotels & Resorts logo

Rosewood Hotels & Resorts has an estimated audience of 826,942 people in United States. 53.4% are female, 46.6% are male, average age 48.2. Top regions: California, New York, Texas. Top brand affinities: John Daly (golfer), Justin Rose, Professional Golfers Association, Jean Paul Gaultier, Koenigsegg.

The average Rosewood Hotels & Resorts fan in United States is 48.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include John Daly (golfer), Justin Rose, Professional Golfers Association, with strongest over-indexing on John Daly (golfer) (21.23× the country average). Demographically, the Rosewood Hotels & Resorts audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Rosewood Hotels & Resorts fans

Demographic split for Rosewood Hotels & Resorts audience in United States
MetricValue
Female53.4%
Male46.6%
Average age48.2
Estimated audience size826,942

Audience persona

The typical Rosewood Hotels & Resorts fan in United States is balanced, around 48.2 years old, with strong Quality Awareness tendencies and a notable affinity for John Daly (golfer).

Top regions in United States

Top regions ranked by reach for Rosewood Hotels & Resorts in United States
RegionReachAffinity
California256,4662.82×
New York97,3842.11×
Texas83,2421.17×
Oregon76,2808.05×
Florida42,9660.77×
Illinois24,5180.89×
Hawaii23,1846.52×
New Jersey22,9261.09×
Washington21,3921.29×
Virginia20,1561×
Georgia19,2150.75×
Massachusetts17,1651.05×
Pennsylvania14,2760.51×
North Carolina14,2360.57×
Washington, District of Columbia12,8815.18×
Maryland12,2690.86×
Colorado12,1440.93×
Arizona10,1810.6×
Tennessee9,3510.56×
Connecticut9,3101.12×
Ohio8,6170.34×
Michigan7,5870.35×
South Carolina6,6580.54×
Missouri5,4930.41×
Nevada5,4890.69×
Louisiana5,2720.49×
Minnesota4,9200.42×
Indiana4,5970.3×
Alabama4,5050.39×
New Mexico4,0580.98×
Oklahoma3,8850.42×
Wisconsin3,6030.29×
Utah3,4970.47×
Kentucky3,1580.3×
Kansas2,8170.43×
Arkansas2,7630.41×
Iowa2,0410.3×
Idaho1,8160.44×
Mississippi1,7980.26×
New Hampshire1,6530.51×
Rhode Island1,4050.53×
Montana1,2910.56×
Maine1,2760.43×
Nebraska1,1330.27×
Delaware1,0290.45×
West Virginia9630.25×
Vermont7850.54×
Alaska6810.38×
South Dakota5860.31×
Wyoming5190.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rosewood Hotels & Resorts audience
BrandAffinityCategory
John Daly (golfer)21.23×Sports
Justin Rose21.35×Sports
Professional Golfers Association15.97×Sports
Jean Paul Gaultier16.44×Fashion & Accessoires
Koenigsegg21.1×Cars & Mobility
Royal Birkdale Golf Club27.42×Sports
Shane Lowry (golfer)23.96×Sports
Alaska Airlines6.32×Travel & Leisure
American Airlines3.27×Travel & Leisure
Bernhard Langer36.1×Sports
Women's British Open35.06×Sports
Perfection4.03×Business & Career
TPC at Sawgrass24.76×Sports
United Airlines3.87×Travel & Leisure
Polo8.55×Sports
Designer4.14×Home & Garden
Burlington3.81×Fashion & Accessoires
Sherwin-Williams6.29×Business & Career
Lotus Cars13.88×Cars & Mobility
Montblanc (company)14.19×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rosewood Hotels & Resorts audience
TraitClusterScore
Quality AwarenessPREMIUM3.41
Design AffinityPREMIUM3.12
Luxury OrientationPREMIUM3.05
IndulgenceJOY3.02
TravellingTHRILL2.22
SustainabilityBALANCE1.88

Worldwide distribution

Worldwide audience distribution share by country for Rosewood Hotels & Resorts
CountryShare
United States22.6%
China17.9%
Hong Kong10.4%

See Rosewood Hotels & Resorts audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Rosewood Hotels & Resorts have in United States?

Rosewood Hotels & Resorts has an estimated audience of 826,942 people in United States, concentrated in California and New York.

What is the gender split and age of Rosewood Hotels & Resorts fans?

53.4% of Rosewood Hotels & Resorts fans are female, 46.6% are male, with an average age of 48.2 years.

Which brands do Rosewood Hotels & Resorts fans like most?

Rosewood Hotels & Resorts fans show strongest brand affinity for John Daly (golfer) (21.23×), Justin Rose (21.35×), and Professional Golfers Association (15.97×) over the country average.

Where do Rosewood Hotels & Resorts fans live in United States?

Rosewood Hotels & Resorts fans in United States are most concentrated in California (reach 256,466), New York (reach 97,384), and Texas (reach 83,242). These three regions account for the largest share of the active audience.

What other brands do Rosewood Hotels & Resorts fans also like?

Beyond Rosewood Hotels & Resorts itself, the audience over-indexes on Justin Rose (21.35×), Professional Golfers Association (15.97×), Jean Paul Gaultier (16.44×), and Koenigsegg (21.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rosewood Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.