shaun white Audience in United States

shaun white has an estimated audience of 1,524,756 people in United States. 51.7% are female, 48.3% are male, average age 31.4. Top regions: California, Texas, New York. Top brand affinities: Mikaela Shiffrin, Blake Lively, Google Maps, Lindsey Vonn, Caillou.

The average shaun white fan in United States is 31.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mikaela Shiffrin, Blake Lively, Google Maps, with strongest over-indexing on Mikaela Shiffrin (52.72× the country average). Demographically, the shaun white audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ski / snowboard

Demographics of shaun white fans

Demographic split for shaun white audience in United States
MetricValue
Female51.7%
Male48.3%
Average age31.4
Estimated audience size1,524,756

Audience persona

The typical shaun white fan in United States is balanced, around 31.4 years old, with strong Sustainability tendencies and a notable affinity for Mikaela Shiffrin.

Top regions in United States

Top regions ranked by reach for shaun white in United States
RegionReachAffinity
California195,2731.16×
Texas118,7420.91×
New York94,3141.11×
Florida80,7020.78×
Illinois50,3520.99×
Pennsylvania48,8150.95×
Ohio45,4350.97×
North Carolina41,4730.9×
Georgia40,2860.86×
Colorado39,8201.66×
Michigan39,1330.98×
New Jersey37,5050.97×
Washington33,9661.11×
Virginia33,7600.91×
Massachusetts32,1761.07×
Arizona30,6950.99×
Tennessee28,8730.94×
Indiana24,6390.88×
Missouri24,2190.99×
Wisconsin24,1731.05×
Minnesota22,5051.03×
Utah22,3481.64×
Maryland21,9370.84×
Oregon21,1681.21×
South Carolina19,9370.87×
Nevada18,5521.26×
Kentucky17,1030.89×
Alabama16,4220.77×
Oklahoma15,8020.93×
Connecticut15,4491.01×
Louisiana14,8270.75×
Iowa11,8530.94×
Arkansas10,7300.85×
Kansas10,6400.89×
Idaho10,2841.34×
Mississippi8,6510.69×
Nebraska6,9710.91×
New Hampshire6,8171.13×
New Mexico6,5200.85×
West Virginia6,3760.9×
Hawaii5,8890.9×
Maine5,5861.02×
Montana5,1701.22×
Rhode Island4,4630.92×
Washington, District of Columbia4,1540.91×
Vermont3,8561.44×
Delaware3,2620.78×
Alaska3,2230.99×
North Dakota3,0760.98×
South Dakota3,0590.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for shaun white audience
BrandAffinityCategory
Mikaela Shiffrin52.72×Sports
Blake Lively24.62×Movies & TV
Google Maps8.71×Internet & Social Media
Lindsey Vonn20×Sports
Caillou40.29×Movies & TV
Capital One7.83×Business & Career
Aaron Rodgers12.22×Sports
Bruce Willis12.77×Movies & TV
AccuWeather11.34×Home & Garden
Kia Sportage36.18×Cars & Mobility
Jamie Lee Curtis16.46×Movies & TV
Jennifer Garner20.28×Movies & TV
Volcom38.33×Fashion & Accessoires
Matthew McConaughey15.13×Movies & TV
Charlie Hunnam17.34×Movies & TV
Nicole Kidman14.64×Movies & TV
Indeed.com6.5×Business & Career
Diane Keaton9.52×Movies & TV
Mandy Moore23.72×Music & Radio
Catherine Zeta-Jones16.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by shaun white audience
TraitClusterScore
SustainabilityBALANCE7.72
Sports ActivityPOWER2
Risk AppetiteTHRILL1.58
Luxury OrientationPREMIUM1.45
Early Adopter MentalityPOWER1.41
Pet OwnershipJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for shaun white
CountryShare
United States63.3%
United Kingdom6.1%
Canada5.3%

See shaun white audiences in other countries

More Ski / snowboard audiences in United States

Frequently asked questions

How many fans does shaun white have in United States?

shaun white has an estimated audience of 1,524,756 people in United States, concentrated in California and Texas.

What is the gender split and age of shaun white fans?

51.7% of shaun white fans are female, 48.3% are male, with an average age of 31.4 years.

Which brands do shaun white fans like most?

shaun white fans show strongest brand affinity for Mikaela Shiffrin (52.72×), Blake Lively (24.62×), and Google Maps (8.71×) over the country average.

Where do shaun white fans live in United States?

shaun white fans in United States are most concentrated in California (reach 195,273), Texas (reach 118,742), and New York (reach 94,314). These three regions account for the largest share of the active audience.

What other brands do shaun white fans also like?

Beyond shaun white itself, the audience over-indexes on Blake Lively (24.62×), Google Maps (8.71×), Lindsey Vonn (20×), and Caillou (40.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for shaun white. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.