Rascasse Audience Intelligence

shaun white Audience in United States

A data profile of the people who buy, follow and care about shaun white in United States — modelled from more than twelve digital signal sources. shaun white has an estimated audience of 1,520,986 people in United States.

#5among Ski / snowboard in United States#3517among Person in United States#1587in Sports

The average shaun white fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Mikaela Shiffrin, Caillou, Lindsey Vonn, with strongest over-indexing on Mikaela Shiffrin (90.53× the country average).

Demographically, the shaun white audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical shaun white fan in United States is balanced, around 31.4 years old, with strong Sustainability tendencies and a notable affinity for Mikaela Shiffrin.

Category: Sports · Type: Person · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the shaun white profile in United States.

Audience size
1.5M
in United States
Gender
51.7%♀
48.3% male
Age
31.4
average years
Country rank
#17575
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of shaun white fans

51.7% are female, 48.3% are male, average age 31.4.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for shaun white audience in United States
MetricValue
Female51.7%
Male48.3%
Average age31.4
Estimated audience size1,520,986
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the shaun white audience in United States
Age bracketShare%
16-1939%
20-2926%
30-3915%
40-4913%
50+7%
Fig. 04

Worldwide distribution

63.1%

of the worldwide shaun white audience comes from United States.

Worldwide audience distribution share by country for shaun white
CountryShare
United States63.1%
United Kingdom6.1%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the shaun white audience in United States is strongest.

Fig. 05

Top regions by affinity

shaun white fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K1.51×
02Colorado~40K1.48×
03Utah~20K1.32×
04Montana~6K1.32×
05New Hampshire~8K1.28×
06Wisconsin~30K1.26×
07Idaho~9K1.23×
08Minnesota~30K1.22×
09Maine~6K1.16×
10New York~100K1.13×
11Pennsylvania~60K1.11×
12Iowa~10K1.10×
13North Dakota~3K1.10×
14Oregon~20K1.09×
15Massachusetts~30K1.06×
16Alaska~3K1.06×
17Ohio~50K1.05×
18New Jersey~40K1.04×
19Connecticut~20K1.04×
20Illinois~50K1.03×
21Washington~30K1.03×
22South Dakota~4K1.03×
23Michigan~40K1.02×
24California~200K0.98×
25Virginia~40K0.98×
26Nebraska~7K0.97×
27Rhode Island~5K0.96×
28Missouri~20K0.95×
29Delaware~4K0.95×
30Washington, District of Columbia~4K0.94×
31Kansas~10K0.93×
32North Carolina~40K0.92×
33Maryland~20K0.92×
34Indiana~30K0.90×
35Nevada~10K0.89×
36Tennessee~30K0.88×
37Hawaii~6K0.88×
38South Carolina~20K0.87×
39Kentucky~20K0.86×
40West Virginia~6K0.85×
41Arizona~30K0.84×
42Oklahoma~10K0.83×
43New Mexico~6K0.81×
44Florida~80K0.80×
45Arkansas~10K0.80×
46Georgia~40K0.77×
47Alabama~20K0.77×
48Texas~90K0.71×
49Mississippi~8K0.62×
50Louisiana~10K0.60×
Fig. 06

Affinity by region

Affinity by region — shaun white, United States
0.60×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the shaun white audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for shaun white audience
#·InterestCategoryAffinity×
01Mikaela ShiffrinSports90.53×
02Sundar PichaiBusiness & Career49.79×
03CaillouMovies & TV45.68×
04Hayao MiyazakiMovies & TV41.92×
05Electric skateboardCars & Mobility38.30×
06LakelandHome & Garden30.75×
07Terrell OwensSports30.01×
08Wayne RooneySports28.73×
09VolcomFashion & Accessoires24.64×
10Lindsey VonnSports20.00×
11Peter ThielBusiness & Career20.00×
12Josh DuhamelFashion & Accessoires20.00×
13Sustainable clothingFashion & Accessoires12.60×
14International educationBusiness & Career12.14×
15Jonah HillMovies & TV9.39×
16X GamesSports8.36×
17Christina ApplegateMovies & TV8.27×
18City BankBusiness & Career6.98×
19House musicMusic & Radio4.60×
20High schoolBusiness & Career4.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the shaun white audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by shaun white audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.34×
Convenience OrientationPREMIUM1.77×
PatriotismCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by shaun white audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
DIY MentalityTHRILL0.74×
Community OrientationOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does shaun white have in United States?

shaun white has an estimated audience of 1,520,986 people in United States, concentrated in California and New York.

02

What is the gender split and age of shaun white fans?

51.7% of shaun white fans are female, 48.3% are male, with an average age of 31.4 years.

03

Which brands do shaun white fans like most?

shaun white fans show strongest brand affinity for Mikaela Shiffrin (90.53×), Caillou (45.68×), and Lindsey Vonn (20×) over the country average.

04

Where do shaun white fans live in United States?

shaun white fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do shaun white fans also like?

Beyond shaun white itself, the audience over-indexes on Caillou (45.68×), Lindsey Vonn (20×), Peter Thiel (20×), and Electric skateboard (38.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ski / snowboard audiences in United States

See shaun white audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for shaun white. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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