Electric skateboard Audience in United States

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Electric skateboard has an estimated audience of 1,496,686 people in United States. 31.9% are female, 68.1% are male, average age 38.9. Top regions: California, Florida, Texas. Top brand affinities: shaun white, Rhianna (singer), Kick scooter, Electric motorcycles and scooters, Boulanger.

The average Electric skateboard fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include shaun white, Rhianna (singer), Kick scooter, with strongest over-indexing on shaun white (38.3× the country average). Demographically, the Electric skateboard audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Electric skateboard fans

Demographic split for Electric skateboard audience in United States
MetricValue
Female31.9%
Male68.1%
Average age38.9
Estimated audience size1,496,686

Audience persona

The typical Electric skateboard fan in United States is more male, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for shaun white.

Top regions in United States

Top regions ranked by reach for Electric skateboard in United States
RegionReachAffinity
California248,6611.51×
Florida129,9281.28×
Texas126,8670.99×
New York80,6040.96×
North Carolina45,2261×
Illinois45,1730.91×
Pennsylvania44,3740.88×
Georgia42,6240.92×
Ohio42,5490.92×
Arizona39,9551.31×
Virginia36,9261.01×
Michigan33,9400.87×
Washington33,8111.13×
New Jersey33,0850.87×
Indiana30,9181.13×
Colorado28,7631.22×
Tennessee26,3090.88×
Missouri25,7961.07×
Massachusetts25,5070.87×
South Carolina21,8090.97×
Maryland21,7180.84×
Oregon21,3191.24×
Nevada20,2191.4×
Kentucky18,9901.01×
Minnesota18,7990.88×
Alabama18,5860.89×
Louisiana18,5860.96×
Wisconsin18,4970.82×
Utah17,8961.34×
Oklahoma17,3021.04×
Iowa13,3431.08×
Hawaii12,3431.92×
Connecticut12,2110.81×
Kansas12,0891.02×
Arkansas10,9480.89×
Mississippi10,1690.82×
Idaho8,7751.17×
New Mexico7,5571.01×
Nebraska7,3850.98×
West Virginia5,9170.85×
New Hampshire5,3080.9×
Maine4,9600.93×
Delaware4,0920.99×
Montana4,0570.98×
Rhode Island3,5480.74×
Washington, District of Columbia3,4790.77×
South Dakota3,0290.88×
Alaska2,6180.82×
North Dakota2,2660.74×
Wyoming1,9340.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric skateboard audience
BrandAffinityCategory
shaun white38.3×Sports
Rhianna (singer)8.47×Music & Radio
Kick scooter18.97×Cars & Mobility
Electric motorcycles and scooters7.21×Cars & Mobility
Boulanger24.58×Shopping
Scooters3.36×Cars & Mobility
Freaky Friday (2003 film)4.58×Movies & TV
Aristotle University of Thessaloniki47.25×Business & Career
Evolve Skateboards42×Sports
Longboard Girls Crew40.1×Sports
AutoZone1.58×Cars & Mobility
Scooter (band)21.23×Music & Radio
KAWS (artist)9.96×Arts & Culture
Miranda!14.76×Music & Radio
Longboard (skateboard)7.79×Sports
O'Reilly Auto Parts1.93×Cars & Mobility
Electric car2.28×Cars & Mobility
Flatline1.58×Technology & Electronics
Tesla Supercharger2.07×Cars & Mobility
Self-balancing two-wheeled board20.33×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric skateboard audience
TraitClusterScore
SustainabilityBALANCE2.4
Risk AppetiteTHRILL2.06
Early Adopter MentalityPOWER1.8
Need for SecurityCONSERVATISM1.69
Luxury OrientationPREMIUM1.57
Sports ActivityPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Electric skateboard
CountryShare
United States26.3%
India13.7%
Japan4.9%

See Electric skateboard audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Electric skateboard have in United States?

Electric skateboard has an estimated audience of 1,496,686 people in United States, concentrated in California and Florida.

What is the gender split and age of Electric skateboard fans?

31.9% of Electric skateboard fans are female, 68.1% are male, with an average age of 38.9 years.

Which brands do Electric skateboard fans like most?

Electric skateboard fans show strongest brand affinity for shaun white (38.3×), Rhianna (singer) (8.47×), and Kick scooter (18.97×) over the country average.

Where do Electric skateboard fans live in United States?

Electric skateboard fans in United States are most concentrated in California (reach 248,661), Florida (reach 129,928), and Texas (reach 126,867). These three regions account for the largest share of the active audience.

What other brands do Electric skateboard fans also like?

Beyond Electric skateboard itself, the audience over-indexes on Rhianna (singer) (8.47×), Kick scooter (18.97×), Electric motorcycles and scooters (7.21×), and Boulanger (24.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric skateboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.