Kick scooter Audience in United States

Kick scooter logo

Kick scooter has an estimated audience of 1,457,449 people in United States. 33.4% are female, 66.6% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Electric motorcycles and scooters, Hoverboard, Bicycle commuting, Scooters, Argos (retailer).

The average Kick scooter fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Electric motorcycles and scooters, Hoverboard, Bicycle commuting, with strongest over-indexing on Electric motorcycles and scooters (24.2× the country average). Demographically, the Kick scooter audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Kick scooter fans

Demographic split for Kick scooter audience in United States
MetricValue
Female33.4%
Male66.6%
Average age41.2
Estimated audience size1,457,449

Audience persona

The typical Kick scooter fan in United States is more male, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Electric motorcycles and scooters.

Top regions in United States

Top regions ranked by reach for Kick scooter in United States
RegionReachAffinity
California234,7981.46×
Texas130,0851.04×
New York117,4261.44×
Florida104,8871.06×
Illinois58,8291.21×
Pennsylvania45,9800.94×
Ohio41,3240.92×
North Carolina40,1710.92×
Georgia39,8450.89×
New Jersey36,4410.98×
Washington35,3211.21×
Virginia35,0340.99×
Arizona34,1351.15×
Massachusetts32,9571.15×
Michigan30,3940.8×
Tennessee27,3240.93×
Minnesota23,5191.13×
Indiana23,3060.88×
Maryland22,9200.91×
Missouri22,2960.95×
Oregon21,1381.27×
Colorado21,0890.92×
Wisconsin19,2860.88×
Utah18,3551.41×
South Carolina18,0860.82×
Nevada17,2281.22×
Louisiana16,2350.86×
Alabama16,0370.79×
Kentucky15,2930.84×
Oklahoma14,5690.9×
Connecticut12,6390.86×
Kansas12,2181.06×
Iowa10,5200.88×
Arkansas9,9310.83×
Hawaii9,4981.52×
Idaho7,6701.05×
Mississippi7,0800.59×
Nebraska6,7020.92×
New Mexico6,1730.84×
Maine5,6261.08×
West Virginia5,5370.82×
New Hampshire4,5620.79×
Alaska3,9911.28×
Washington, District of Columbia3,7980.87×
Montana3,4790.86×
Rhode Island3,4270.74×
North Dakota3,3431.12×
South Dakota3,1700.94×
Vermont2,8891.13×
Delaware2,8490.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kick scooter audience
BrandAffinityCategory
Electric motorcycles and scooters24.2×Cars & Mobility
Hoverboard106.41×Sports
Bicycle commuting72.73×Cars & Mobility
Scooters9.77×Cars & Mobility
Argos (retailer)40.78×Shopping
Freestyle BMX20.89×Sports
Electric bicycle9.91×Cars & Mobility
Folding bicycle31.54×Cars & Mobility
Extreme sport4.87×Sports
Online shopping1.75×Shopping
Ryan Williams14.54×Sports
Max Verstappen8.21×Sports
Video games1.9×Games
Electric vehicle5.19×Cars & Mobility
Business1.59×Business & Career
Electric skateboard15.31×Cars & Mobility
Self-balancing two-wheeled board42.86×Sports
Motorized bicycle21.47×Cars & Mobility
Moped8.69×Cars & Mobility
Skatepark6.03×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kick scooter audience
TraitClusterScore
Risk AppetiteTHRILL1.87
Early Adopter MentalityPOWER1.53
SustainabilityBALANCE1.42
Luxury OrientationPREMIUM1.41
Quality AwarenessPREMIUM1.4
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Kick scooter
CountryShare
Italy9.8%
United States9.0%
France8.9%

See Kick scooter audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Kick scooter have in United States?

Kick scooter has an estimated audience of 1,457,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Kick scooter fans?

33.4% of Kick scooter fans are female, 66.6% are male, with an average age of 41.2 years.

Which brands do Kick scooter fans like most?

Kick scooter fans show strongest brand affinity for Electric motorcycles and scooters (24.2×), Hoverboard (106.41×), and Bicycle commuting (72.73×) over the country average.

Where do Kick scooter fans live in United States?

Kick scooter fans in United States are most concentrated in California (reach 234,798), Texas (reach 130,085), and New York (reach 117,426). These three regions account for the largest share of the active audience.

What other brands do Kick scooter fans also like?

Beyond Kick scooter itself, the audience over-indexes on Hoverboard (106.41×), Bicycle commuting (72.73×), Scooters (9.77×), and Argos (retailer) (40.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kick scooter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.