Rascasse Audience Intelligence

Kick scooter Audience in United States

A data profile of the people who buy, follow and care about Kick scooter in United States — modelled from more than twelve digital signal sources. Kick scooter has an estimated audience of 1,457,449 people in United States.

#7397among Topic in United States#592in Cars & Mobility

The average Kick scooter fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electric motorcycles and scooters, Segway PT, Hoverboard, with strongest over-indexing on Electric motorcycles and scooters (24.2× the country average).

Demographically, the Kick scooter audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kick scooter fan in United States is more male, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Electric motorcycles and scooters.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kick scooter profile in United States.

Audience size
1.5M
in United States
Gender
33.4%♀
66.6% male
Age
41.2
average years
Country rank
#18143
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kick scooter fans

33.4% are female, 66.6% are male, average age 41.2.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Kick scooter audience in United States
MetricValue
Female33.4%
Male66.6%
Average age41.2
Estimated audience size1,457,449
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Kick scooter audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4918%
50+28%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Kick scooter audience comes from United States.

Worldwide audience distribution share by country for Kick scooter
CountryShare
Italy9.8%
United States9.0%
France8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kick scooter audience in United States is strongest.

Fig. 05

Top regions by affinity

Kick scooter fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.39×
02Utah~20K1.25×
03New York~100K1.24×
04Oregon~20K1.19×
05Arizona~30K1.16×
06Nevada~20K1.13×
07Hawaii~7K1.13×
08Washington~30K1.11×
09Illinois~50K1.09×
10Florida~100K1.05×
11Massachusetts~30K1.04×
12Minnesota~20K1.04×
13Alaska~3K1.03×
14South Dakota~3K1.02×
15Vermont~3K1.02×
16Kansas~10K1.01×
17Idaho~7K1.01×
18North Dakota~3K1.01×
19Texas~100K1.00×
20Montana~4K1.00×
21Maine~5K0.99×
22Nebraska~7K0.98×
23Delaware~4K0.98×
24New Jersey~40K0.97×
25Virginia~30K0.97×
26Arkansas~10K0.97×
27New Mexico~7K0.97×
28West Virginia~7K0.97×
29New Hampshire~6K0.97×
30Rhode Island~4K0.97×
31Tennessee~30K0.96×
32Missouri~20K0.96×
33Wisconsin~20K0.96×
34Iowa~10K0.96×
35Pennsylvania~50K0.95×
36Indiana~30K0.95×
37South Carolina~20K0.95×
38Oklahoma~20K0.95×
39Connecticut~10K0.95×
40Mississippi~10K0.95×
41Washington, District of Columbia~4K0.95×
42Colorado~20K0.94×
43Louisiana~20K0.94×
44Kentucky~20K0.94×
45Georgia~40K0.93×
46Ohio~40K0.93×
47Maryland~20K0.93×
48North Carolina~40K0.92×
49Alabama~20K0.92×
50Michigan~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Kick scooter, United States
0.87×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kick scooter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kick scooter audience
#·InterestCategoryAffinity×
01HoverboardSports106.41×
02Bicycle commutingCars & Mobility72.73×
03Segway PTCars & Mobility60.51×
04Self-balancing two-wheeled boardSports42.86×
05Argos (retailer)Shopping40.78×
06Folding bicycleCars & Mobility31.54×
07Electric motorcycles and scootersCars & Mobility24.20×
08Motorized bicycleCars & Mobility21.47×
09Freestyle BMXSports20.89×
10Electric skateboardCars & Mobility15.31×
11Ryan WilliamsSports14.54×
12Electric bicycleCars & Mobility9.91×
13ScootersCars & Mobility9.77×
14MopedCars & Mobility8.69×
15Max VerstappenSports8.21×
16Electric vehicleCars & Mobility5.19×
17Extreme sportSports4.87×
18Video gamesGames1.90×
19Online shoppingShopping1.75×
20BusinessBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kick scooter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kick scooter audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.04×
Early Adopter MentalityPOWER1.71×
PatriotismCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kick scooter audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
MindfulnessBALANCE0.90×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kick scooter have in United States?

Kick scooter has an estimated audience of 1,457,449 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kick scooter fans?

33.4% of Kick scooter fans are female, 66.6% are male, with an average age of 41.2 years.

03

Which brands do Kick scooter fans like most?

Kick scooter fans show strongest brand affinity for Electric motorcycles and scooters (24.2×), Segway PT (60.51×), and Hoverboard (106.41×) over the country average.

04

Where do Kick scooter fans live in United States?

Kick scooter fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kick scooter fans also like?

Beyond Kick scooter itself, the audience over-indexes on Segway PT (60.51×), Hoverboard (106.41×), Bicycle commuting (72.73×), and Scooters (9.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Kick scooter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kick scooter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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