Folding bicycle Audience in United States

Folding bicycle logo

Folding bicycle has an estimated audience of 627,952 people in United States. 34.7% are female, 65.3% are male, average age 38.8. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Gumbal, Pro-Ject.

The average Folding bicycle fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Folding bicycle audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Folding bicycle fans

Demographic split for Folding bicycle audience in United States
MetricValue
Female34.7%
Male65.3%
Average age38.8
Estimated audience size627,952

Audience persona

The typical Folding bicycle fan in United States is more male, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Folding bicycle in United States
RegionReachAffinity
California128,4731.86×
New York87,7932.5×
Florida54,1151.27×
Texas53,1890.99×
New Jersey28,3531.78×
Illinois27,0381.29×
Pennsylvania24,5061.16×
Massachusetts20,9031.69×
Ohio18,3520.95×
Virginia17,7511.16×
Georgia17,4970.9×
North Carolina16,8540.89×
Washington16,7711.33×
Michigan16,5611.01×
Maryland14,7181.36×
Arizona12,8761×
Indiana10,3110.9×
Tennessee9,2440.73×
Oregon8,8841.23×
Colorado8,4570.85×
Connecticut8,0431.28×
Missouri7,5680.75×
Louisiana7,5590.93×
Minnesota7,2930.81×
Wisconsin7,2760.77×
South Carolina7,1520.76×
Nevada6,9411.14×
Alabama5,5510.63×
Kentucky5,5090.7×
Hawaii5,4992.04×
Oklahoma5,4600.78×
Utah4,1410.74×
Iowa3,7080.72×
Kansas3,3420.68×
Washington, District of Columbia3,0051.59×
Arkansas3,0030.58×
Mississippi2,7990.54×
Idaho2,4160.77×
New Mexico2,3790.76×
Rhode Island2,2891.15×
New Hampshire2,2270.9×
Nebraska2,1460.68×
Maine2,0110.89×
West Virginia1,7440.6×
Delaware1,6770.97×
Alaska1,3921.04×
Montana9480.54×
North Dakota7650.59×
Vermont7510.68×
Wyoming6700.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Folding bicycle audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Gumbal10.83×Cars & Mobility
Pro-Ject5.16×Music & Radio
Urban Outfitters2.1×Shopping
N1 road (South Africa)4.6×Travel & Leisure
Israel2.32×Travel & Leisure
The Historian16.48×Literature
Product design1.96×Business & Career
A Streetcar Named Desire (1951 film)11.12×Movies & TV
Vocal harmony3.87×Music & Radio
Eurail16.57×Cars & Mobility
Wikia2.54×Internet & Social Media
Governor of Michigan5.12×Politics & Society
Home staging3.32×Home & Garden
Electrolyte2.95×Health
Women's empowerment2.64×Politics & Society
MK2.57×Music & Radio
Hipster5.89×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Folding bicycle audience
TraitClusterScore
Risk AppetiteTHRILL1.96
Luxury OrientationPREMIUM1.73
Early Adopter MentalityPOWER1.64
PatriotismCONSERVATISM1.55
TravellingTHRILL1.37
Need for SecurityCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Folding bicycle
CountryShare
United States17.0%
Japan11.1%
Indonesia9.5%

See Folding bicycle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Folding bicycle have in United States?

Folding bicycle has an estimated audience of 627,952 people in United States, concentrated in California and New York.

What is the gender split and age of Folding bicycle fans?

34.7% of Folding bicycle fans are female, 65.3% are male, with an average age of 38.8 years.

Which brands do Folding bicycle fans like most?

Folding bicycle fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Folding bicycle fans live in United States?

Folding bicycle fans in United States are most concentrated in California (reach 128,473), New York (reach 87,793), and Florida (reach 54,115). These three regions account for the largest share of the active audience.

What other brands do Folding bicycle fans also like?

Beyond Folding bicycle itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Gumbal (10.83×), and Pro-Ject (5.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Folding bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.