Commuting Audience in United States

Commuting logo

Commuting has an estimated audience of 5,998,229 people in United States. 47.4% are female, 52.6% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Online shopping, LabCorp, Mortgage calculator, Citgo, Public transport.

The average Commuting fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Online shopping, LabCorp, Mortgage calculator, with strongest over-indexing on Online shopping (1.65× the country average). Demographically, the Commuting audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Commuting fans

Demographic split for Commuting audience in United States
MetricValue
Female47.4%
Male52.6%
Average age42.8
Estimated audience size5,998,229

Audience persona

The typical Commuting fan in United States is balanced, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Online shopping.

Top regions in United States

Top regions ranked by reach for Commuting in United States
RegionReachAffinity
California1,063,9431.61×
Texas659,8751.28×
Florida475,7101.17×
New York428,3531.28×
Illinois223,4741.12×
Georgia220,7131.19×
North Carolina197,1151.09×
Pennsylvania194,0670.96×
Virginia176,2051.21×
New Jersey174,8971.15×
Washington163,4761.36×
Ohio159,8860.87×
Massachusetts155,9481.32×
Michigan142,0400.91×
Arizona139,5341.14×
Maryland129,4251.25×
Tennessee107,8760.9×
Indiana95,1760.87×
Colorado87,1170.92×
Minnesota87,0191.01×
Missouri86,7770.9×
South Carolina85,6830.95×
Alabama83,2360.99×
Wisconsin76,9540.85×
Louisiana76,6820.99×
Oregon72,6751.06×
Kentucky64,6780.86×
Connecticut62,4091.04×
Oklahoma61,2380.92×
Nevada59,2321.02×
Utah53,5771×
Mississippi50,5721.02×
Arkansas49,0000.99×
Kansas41,9490.89×
Iowa40,8610.83×
Hawaii33,6991.31×
New Mexico28,6680.95×
Washington, District of Columbia26,4681.47×
Nebraska25,6690.85×
Idaho23,8090.79×
West Virginia22,4710.8×
New Hampshire19,0030.8×
Rhode Island17,5970.92×
Maine16,3640.76×
Delaware15,4210.93×
Alaska11,5660.9×
Montana11,3180.68×
South Dakota10,2570.74×
North Dakota9,7890.79×
Vermont7,4970.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Commuting audience
BrandAffinityCategory
Online shopping1.65×Shopping
LabCorp3.4×Health
Mortgage calculator3.66×Home & Garden
Citgo10.49×Cars & Mobility
Public transport3.59×Cars & Mobility
U.S. state1.63×Travel & Leisure
LinkedIn1.89×Internet & Social Media
Google Drive2.05×Technology & Electronics
Battery electric vehicle9.57×Cars & Mobility
Electric motorcycles and scooters5.22×Cars & Mobility
Google Maps1.75×Internet & Social Media
Google Docs1.83×Internet & Social Media
Chase (bank)2.11×Business & Career
Concurrent Versions System1.91×Technology & Electronics
United States Postal Service1.73×Business & Career
Google News2.39×News
Home equity2.86×Home & Garden
Apartment1.62×Business & Career
Hybrid electric vehicle5.4×Cars & Mobility
AutoZone1.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Commuting audience
TraitClusterScore
Risk AppetiteTHRILL2.68
Luxury OrientationPREMIUM1.89
Urban LifestyleOPEN1.69
Career OrientationPOWER1.45
Quality AwarenessPREMIUM1.38
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Commuting
CountryShare
Japan21.1%
United States18.4%
Taiwan8.2%

See Commuting audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Commuting have in United States?

Commuting has an estimated audience of 5,998,229 people in United States, concentrated in California and Texas.

What is the gender split and age of Commuting fans?

47.4% of Commuting fans are female, 52.6% are male, with an average age of 42.8 years.

Which brands do Commuting fans like most?

Commuting fans show strongest brand affinity for Online shopping (1.65×), LabCorp (3.4×), and Mortgage calculator (3.66×) over the country average.

Where do Commuting fans live in United States?

Commuting fans in United States are most concentrated in California (reach 1,063,943), Texas (reach 659,875), and Florida (reach 475,710). These three regions account for the largest share of the active audience.

What other brands do Commuting fans also like?

Beyond Commuting itself, the audience over-indexes on LabCorp (3.4×), Mortgage calculator (3.66×), Citgo (10.49×), and Public transport (3.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Commuting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.