Rascasse Audience Intelligence

Commuting Audience in United States

A data profile of the people who buy, follow and care about Commuting in United States — modelled from more than twelve digital signal sources. Commuting has an estimated audience of 5,998,229 people in United States.

#3357among Topic in United States#233in Cars & Mobility

The average Commuting fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Online shopping, LabCorp, Citgo, with strongest over-indexing on Online shopping (1.65× the country average).

Demographically, the Commuting audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Commuting fan in United States is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Online shopping.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Commuting profile in United States.

Audience size
6M
in United States
Gender
47.4%♀
52.6% male
Age
42.8
average years
Country rank
#5714
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Commuting fans

47.4% are female, 52.6% are male, average age 42.8.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Commuting audience in United States
MetricValue
Female47.4%
Male52.6%
Average age42.8
Estimated audience size5,998,229
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Commuting audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Commuting audience comes from United States.

Worldwide audience distribution share by country for Commuting
CountryShare
Japan21.1%
United States18.4%
Taiwan8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Commuting audience in United States is strongest.

Fig. 05

Top regions by affinity

Commuting fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.50×
02Washington, District of Columbia~20K1.37×
03Hawaii~30K1.28×
04Massachusetts~200K1.27×
05New York~400K1.26×
06Washington~200K1.26×
07Texas~600K1.25×
08Virginia~200K1.20×
09Maryland~100K1.19×
10Georgia~200K1.18×
11New Jersey~200K1.14×
12Illinois~200K1.09×
13Arizona~100K1.08×
14Florida~400K1.07×
15North Carolina~200K1.06×
16Mississippi~50K1.06×
17Alaska~10K1.06×
18Louisiana~80K1.04×
19Oregon~70K1.03×
20Connecticut~60K1.03×
21Alabama~90K1.02×
22Nevada~60K1.00×
23Minnesota~80K0.99×
24South Carolina~90K0.98×
25Arkansas~50K0.98×
26Rhode Island~20K0.98×
27Utah~50K0.97×
28New Mexico~30K0.97×
29Pennsylvania~200K0.95×
30Oklahoma~60K0.95×
31Delaware~20K0.94×
32Kentucky~70K0.93×
33Indiana~100K0.92×
34Kansas~40K0.91×
35Colorado~90K0.90×
36Nebraska~30K0.90×
37North Dakota~10K0.90×
38Wisconsin~80K0.89×
39Michigan~100K0.88×
40Missouri~90K0.88×
41Ohio~200K0.87×
42Tennessee~100K0.87×
43West Virginia~20K0.87×
44Iowa~40K0.86×
45New Hampshire~20K0.85×
46South Dakota~10K0.85×
47Vermont~9K0.85×
48Idaho~30K0.84×
49Maine~20K0.84×
50Montana~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Commuting, United States
0.80×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Commuting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Commuting audience
#·InterestCategoryAffinity×
01CitgoCars & Mobility10.49×
02Battery electric vehicleCars & Mobility9.57×
03Hybrid electric vehicleCars & Mobility5.40×
04Electric motorcycles and scootersCars & Mobility5.22×
05Mortgage calculatorHome & Garden3.66×
06Public transportCars & Mobility3.59×
07LabCorpHealth3.40×
08Home equityHome & Garden2.86×
09Charles Schwab CorporationBusiness & Career2.50×
10Google NewsNews2.39×
11Lindsey GrahamPolitics & Society2.12×
12Google DriveTechnology & Electronics2.05×
13Mitch McConnellPolitics & Society1.95×
14Concurrent Versions SystemTechnology & Electronics1.91×
15Google DocsInternet & Social Media1.83×
16Google MapsInternet & Social Media1.75×
17United States Postal ServiceBusiness & Career1.73×
18Online shoppingShopping1.65×
19U.S. stateTravel & Leisure1.63×
20ApartmentBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Commuting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Commuting audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.88×
Career OrientationPOWER1.85×
Quality AwarenessPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Commuting audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
TraditionCONSERVATISM1.06×
CreativityOPEN1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Commuting have in United States?

Commuting has an estimated audience of 5,998,229 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Commuting fans?

47.4% of Commuting fans are female, 52.6% are male, with an average age of 42.8 years.

03

Which brands do Commuting fans like most?

Commuting fans show strongest brand affinity for Online shopping (1.65×), LabCorp (3.4×), and Citgo (10.49×) over the country average.

04

Where do Commuting fans live in United States?

Commuting fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Commuting fans also like?

Beyond Commuting itself, the audience over-indexes on LabCorp (3.4×), Citgo (10.49×), Mortgage calculator (3.66×), and Public transport (3.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Commuting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Commuting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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