Rascasse Audience Intelligence

Hoverboard Audience in United States

A data profile of the people who buy, follow and care about Hoverboard in United States — modelled from more than twelve digital signal sources. Hoverboard has an estimated audience of 275,609 people in United States.

#13821among Topic in United States#5109in Sports

The average Hoverboard fan in United States is 38.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Speakers bureau, Segway PT, Old Town Canoes & Kayaks, with strongest over-indexing on Speakers bureau (208.75× the country average).

Demographically, the Hoverboard audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoverboard fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Speakers bureau.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoverboard profile in United States.

Audience size
276K
in United States
Gender
44.1%♀
55.9% male
Age
38.1
average years
Country rank
#50471
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hoverboard fans

44.1% are female, 55.9% are male, average age 38.1.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Hoverboard audience in United States
MetricValue
Female44.1%
Male55.9%
Average age38.1
Estimated audience size275,609
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Hoverboard audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Hoverboard audience comes from United States.

Worldwide audience distribution share by country for Hoverboard
CountryShare
United States9.9%
China3.9%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoverboard audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoverboard fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~3K1.51×
02Alabama~6K1.48×
03Louisiana~5K1.40×
04Arkansas~3K1.32×
05Georgia~10K1.23×
06Tennessee~7K1.21×
07Oklahoma~4K1.21×
08South Carolina~5K1.19×
09Indiana~6K1.18×
10Kentucky~4K1.18×
11Michigan~8K1.15×
12North Carolina~9K1.13×
13Missouri~5K1.13×
14Texas~30K1.11×
15Nebraska~2K1.11×
16West Virginia~1K1.10×
17Ohio~9K1.07×
18Iowa~2K1.07×
19Kansas~2K1.07×
20Idaho~1K1.05×
21Utah~3K1.02×
22South Dakota<1K1.01×
23North Dakota<1K1.00×
24Florida~20K0.99×
25Alaska<1K0.99×
26Arizona~6K0.98×
27Pennsylvania~9K0.96×
28Wisconsin~4K0.96×
29Minnesota~4K0.96×
30Illinois~9K0.95×
31Virginia~6K0.95×
32Maryland~4K0.95×
33Montana<1K0.93×
34New Mexico~1K0.91×
35Wyoming<1K0.91×
36Delaware<1K0.89×
37Washington~5K0.88×
38Connecticut~2K0.87×
39Oregon~3K0.86×
40New Jersey~6K0.84×
41Colorado~4K0.83×
42Nevada~2K0.83×
43Massachusetts~4K0.81×
44California~20K0.80×
45Maine<1K0.80×
46Rhode Island<1K0.77×
47New York~10K0.76×
48New Hampshire<1K0.76×
49Hawaii<1K0.71×
50Washington, District of Columbia<1K0.63×
Fig. 06

Affinity by region

Affinity by region — Hoverboard, United States
0.63×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoverboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoverboard audience
#·InterestCategoryAffinity×
01Eric Thomas (motivational speaker)Business & Career233.80×
02Speakers bureauBusiness & Career208.75×
03TheJournal.ieNews173.96×
04Self-balancing two-wheeled boardSports145.60×
05Old Town Canoes & KayaksSports119.64×
06Segway PTCars & Mobility116.95×
07Young ScooterMusic & Radio115.30×
08Kevin VanDamSports112.93×
09Computer speakerTechnology & Electronics102.08×
10London UndergroundCars & Mobility99.22×
11Scooter (band)Music & Radio55.35×
12Tackle WarehouseShopping46.25×
13cavendersFashion & Accessoires40.46×
14Electric skateboardCars & Mobility34.82×
15Motorcycle componentsCars & Mobility32.39×
16H-E-BShopping26.76×
17Smallmouth bassPets & Animals16.07×
18Academy Sports + OutdoorsShopping13.69×
19Arby'sFood & Beverages12.67×
20Largemouth bassFood & Beverages11.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoverboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoverboard audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.45×
DIY MentalityTHRILL1.30×
Luxury OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoverboard audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.72×
CreativityOPEN0.73×
Community OrientationOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hoverboard have in United States?

Hoverboard has an estimated audience of 275,609 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hoverboard fans?

44.1% of Hoverboard fans are female, 55.9% are male, with an average age of 38.1 years.

03

Which brands do Hoverboard fans like most?

Hoverboard fans show strongest brand affinity for Speakers bureau (208.75×), Segway PT (116.95×), and Old Town Canoes & Kayaks (119.64×) over the country average.

04

Where do Hoverboard fans live in United States?

Hoverboard fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hoverboard fans also like?

Beyond Hoverboard itself, the audience over-indexes on Segway PT (116.95×), Old Town Canoes & Kayaks (119.64×), Computer speaker (102.08×), and H-E-B (26.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Hoverboard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoverboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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