Hoverboard Audience in United States

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Hoverboard has an estimated audience of 275,609 people in United States. 44.1% are female, 55.9% are male, average age 38.1. Top regions: Texas, California, Florida. Top brand affinities: Speakers bureau, Old Town Canoes & Kayaks, Computer speaker, H-E-B, Eric Thomas (motivational speaker).

The average Hoverboard fan in United States is 38.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Speakers bureau, Old Town Canoes & Kayaks, Computer speaker, with strongest over-indexing on Speakers bureau (208.75× the country average). Demographically, the Hoverboard audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Hoverboard fans

Demographic split for Hoverboard audience in United States
MetricValue
Female44.1%
Male55.9%
Average age38.1
Estimated audience size275,609

Audience persona

The typical Hoverboard fan in United States is more male, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for Speakers bureau.

Top regions in United States

Top regions ranked by reach for Hoverboard in United States
RegionReachAffinity
Texas27,0651.14×
California24,3800.8×
Florida19,1241.02×
New York11,9560.78×
Georgia10,7471.27×
North Carolina9,7861.18×
Ohio9,3391.1×
Pennsylvania9,1620.99×
Illinois9,0120.98×
Michigan8,6971.21×
Tennessee6,9191.25×
Virginia6,4890.97×
Indiana6,2521.24×
New Jersey6,0030.86×
Alabama5,8201.51×
Arizona5,7261.02×
Missouri5,1651.16×
South Carolina5,1211.24×
Louisiana5,0151.41×
Washington4,9310.89×
Maryland4,4860.95×
Massachusetts4,4400.82×
Kentucky4,1781.21×
Wisconsin4,0000.96×
Minnesota3,8740.98×
Oklahoma3,7951.24×
Colorado3,6850.85×
Mississippi3,4041.5×
Arkansas3,0211.33×
Oregon2,6930.85×
Utah2,5881.05×
Iowa2,3911.05×
Connecticut2,3760.86×
Kansas2,3601.09×
Nevada2,1590.81×
Nebraska1,5321.11×
Idaho1,4221.03×
West Virginia1,3291.04×
New Mexico1,1820.86×
New Hampshire7870.73×
Maine7590.77×
Hawaii7350.62×
Montana6660.87×
Delaware6560.86×
Rhode Island6300.72×
South Dakota5940.93×
North Dakota5370.95×
Alaska5280.89×
Washington, District of Columbia4870.59×
Wyoming3440.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoverboard audience
BrandAffinityCategory
Speakers bureau208.75×Business & Career
Old Town Canoes & Kayaks119.64×Sports
Computer speaker102.08×Technology & Electronics
H-E-B26.76×Shopping
Eric Thomas (motivational speaker)233.8×Business & Career
Young Scooter115.3×Music & Radio
London Underground99.22×Cars & Mobility
Tackle Warehouse46.25×Shopping
Self-balancing two-wheeled board145.6×Sports
Arby's12.67×Food & Beverages
Academy Sports + Outdoors13.69×Shopping
cavenders40.46×Fashion & Accessoires
Motorcycle components32.39×Cars & Mobility
Smallmouth bass16.07×Pets & Animals
Kevin VanDam112.93×Sports
Electric skateboard34.82×Cars & Mobility
TheJournal.ie173.96×News
Largemouth bass11.76×Food & Beverages
Strike King Lure Company56.39×
Scooter (band)55.35×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoverboard audience
TraitClusterScore
Need for SecurityCONSERVATISM4.78
Family OrientationCONSERVATISM2.83
LGBTQ+ IdentityOPEN2.51
Early Adopter MentalityPOWER1.99
Quality AwarenessPREMIUM1.73
Luxury OrientationPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Hoverboard
CountryShare
United States10.9%
China4.3%
United Kingdom4.0%

See Hoverboard audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Hoverboard have in United States?

Hoverboard has an estimated audience of 275,609 people in United States, concentrated in Texas and California.

What is the gender split and age of Hoverboard fans?

44.1% of Hoverboard fans are female, 55.9% are male, with an average age of 38.1 years.

Which brands do Hoverboard fans like most?

Hoverboard fans show strongest brand affinity for Speakers bureau (208.75×), Old Town Canoes & Kayaks (119.64×), and Computer speaker (102.08×) over the country average.

Where do Hoverboard fans live in United States?

Hoverboard fans in United States are most concentrated in Texas (reach 27,065), California (reach 24,380), and Florida (reach 19,124). These three regions account for the largest share of the active audience.

What other brands do Hoverboard fans also like?

Beyond Hoverboard itself, the audience over-indexes on Old Town Canoes & Kayaks (119.64×), Computer speaker (102.08×), H-E-B (26.76×), and Eric Thomas (motivational speaker) (233.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoverboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.