Rascasse Audience Intelligence

Old Town Canoes & Kayaks Target Market in United States

A data profile of the people who buy, follow and care about Old Town Canoes & Kayaks in United States — modelled from more than twelve digital signal sources. Old Town Canoes & Kayaks has an estimated audience of 829,751 people in United States.

#2748among Brand in United States#2486in Sports

The average Old Town Canoes & Kayaks fan in United States is 33.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Segway PT, Hoverboard, Case Western Reserve University, with strongest over-indexing on Segway PT (83.08× the country average).

Demographically, the Old Town Canoes & Kayaks audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Old Town Canoes & Kayaks fan in United States is balanced, around 33.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Segway PT.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old Town Canoes & Kayaks profile in United States.

Audience size
830K
in United States
Gender
51.3%♀
48.7% male
Age
33.3
average years
Country rank
#26797
Brand in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Old Town Canoes & Kayaks

51.3% are female, 48.7% are male, average age 33.3.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Old Town Canoes & Kayaks audience in United States
MetricValue
Female51.3%
Male48.7%
Average age33.3
Estimated audience size829,751
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Old Town Canoes & Kayaks audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

92.8%

of the worldwide Old Town Canoes & Kayaks audience comes from United States.

Worldwide audience distribution share by country for Old Town Canoes & Kayaks
CountryShare
United States92.8%
Canada6.1%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old Town Canoes & Kayaks audience in United States is strongest.

Fig. 05

Top regions by affinity

Old Town Canoes & Kayaks customers by region in United States
#RegionReachAffinity×
01Maine~10K3.72×
02New Hampshire~7K2.00×
03Vermont~2K1.64×
04Wisconsin~20K1.54×
05Arkansas~10K1.39×
06West Virginia~5K1.38×
07Minnesota~10K1.23×
08Rhode Island~3K1.17×
09Montana~3K1.16×
10Connecticut~9K1.14×
11Michigan~20K1.12×
12Kentucky~10K1.08×
13Alaska~2K1.04×
14Massachusetts~20K1.03×
15Missouri~10K1.03×
16Alabama~10K1.02×
17Iowa~7K1.02×
18North Dakota~2K1.02×
19Tennessee~20K1.01×
20Idaho~4K1.00×
21Pennsylvania~30K0.96×
22South Dakota~2K0.93×
23North Carolina~20K0.92×
24Virginia~20K0.92×
25Washington~20K0.92×
26Indiana~10K0.92×
27Nebraska~4K0.92×
28Delaware~2K0.92×
29Oklahoma~8K0.90×
30Mississippi~6K0.90×
31South Carolina~10K0.89×
32Louisiana~9K0.87×
33Kansas~6K0.86×
34Oregon~8K0.85×
35Ohio~20K0.82×
36Hawaii~3K0.81×
37Washington, District of Columbia~2K0.80×
38New Mexico~3K0.78×
39Florida~40K0.75×
40Utah~6K0.75×
41Maryland~10K0.74×
42Texas~50K0.70×
43Georgia~20K0.69×
44Nevada~5K0.69×
45Colorado~9K0.67×
46New Jersey~10K0.66×
47Illinois~20K0.63×
48New York~30K0.58×
49Arizona~10K0.56×
50California~40K0.47×
Fig. 06

Affinity by region

Affinity by region — Old Town Canoes & Kayaks, United States
0.47×1.00×3.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old Town Canoes & Kayaks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old Town Canoes & Kayaks audience
#·InterestCategoryAffinity×
01HoverboardSports119.64×
02Case Western Reserve UniversityBusiness & Career109.00×
03Segway PTCars & Mobility83.08×
04Chevrolet CruzeCars & Mobility50.41×
05Weber GrillsHome & Garden19.90×
06ShimanoCars & Mobility18.70×
07Group buyingShopping11.38×
08Truck camperCars & Mobility10.39×
09KayakingSports10.13×
10Renewable energyBusiness & Career8.71×
11MotorboatCars & Mobility7.83×
12Sustainable energyHome & Garden7.73×
13RedfinHome & Garden6.02×
14AnglingSports6.02×
15Weather forecastingHome & Garden5.84×
16Solar energyHome & Garden5.20×
17FedExBusiness & Career3.99×
18Discount TireShopping3.78×
19Hardware storeHome & Garden3.53×
20Mortgage loansBusiness & Career2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old Town Canoes & Kayaks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old Town Canoes & Kayaks audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.72×
SustainabilityBALANCE2.24×
PatriotismCONSERVATISM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old Town Canoes & Kayaks audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
ExtroversionTHRILL0.68×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Old Town Canoes & Kayaks's target market in United States?

Old Town Canoes & Kayaks's target market in United States covers an estimated 829,751 people, concentrated in Texas and California.

02

What is the gender split and age of Old Town Canoes & Kayaks customers?

51.3% of the Old Town Canoes & Kayaks audience are female, 48.7% are male, with an average age of 33.3 years.

03

Which brands do Old Town Canoes & Kayaks fans like most?

Old Town Canoes & Kayaks fans show strongest brand affinity for Segway PT (83.08×), Hoverboard (119.64×), and Case Western Reserve University (109×) over the country average.

04

Where do Old Town Canoes & Kayaks fans live in United States?

Old Town Canoes & Kayaks fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Old Town Canoes & Kayaks fans also like?

Beyond Old Town Canoes & Kayaks itself, the audience over-indexes on Hoverboard (119.64×), Case Western Reserve University (109×), Renewable energy (8.71×), and Chevrolet Cruze (50.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Old Town Canoes & Kayaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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