Old Town Canoes & Kayaks Audience in United States
Old Town Canoes & Kayaks has an estimated audience of 828,126 people in United States. 51.3% are female, 48.7% are male, average age 33.3. Top brand affinities: Enterprise Rent-A-Car, Hoverboard, Indeed.com, Google Maps, Eddie Bauer.
Top brand affinities include Enterprise Rent-A-Car, Hoverboard, Indeed.com, with strongest over-indexing on Enterprise Rent-A-Car (13.58× the country average). Demographically, the Old Town Canoes & Kayaks audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.
Category: Sports · Type: Brand
Demographics of Old Town Canoes & Kayaks fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 33.3 |
| Estimated audience size | 828,126 |
Audience persona
The typical Old Town Canoes & Kayaks fan in United States is balanced, around 33.3 years old, with strong DIY Mentality tendencies and a notable affinity for Enterprise Rent-A-Car.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enterprise Rent-A-Car | 13.58× | Cars & Mobility |
| Hoverboard | 105.1× | Sports |
| Indeed.com | 6.86× | Business & Career |
| Google Maps | 6.46× | Internet & Social Media |
| Eddie Bauer | 18.52× | Fashion & Accessoires |
| Chevrolet Cruze | 49.01× | Cars & Mobility |
| Group buying | 18.16× | Shopping |
| Google News | 6.71× | News |
| The Smiths | 17.53× | Music & Radio |
| Apple Store | 8.41× | Shopping |
| Planet Fitness | 4.05× | Sports |
| DuckDuckGo | 9.07× | Internet & Social Media |
| Shimano | 15.97× | Cars & Mobility |
| Diaper bag | 5.87× | Kids & Family |
| Bachelor of Business Administration | 31.83× | Business & Career |
| StubHub | 7.07× | Travel & Leisure |
| Chandelier | 13.11× | Home & Garden |
| ghd | 38.79× | Beauty & Wellness |
| Jeff Bezos | 8.32× | Business & Career |
| Zac Efron | 6.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.73 |
| Risk Appetite | THRILL | 1.5 |
| Individualism | JOY | 1.49 |
| Convenience Orientation | PREMIUM | 1.43 |
| Career Orientation | POWER | 1.37 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.6% |
| Canada | 6.1% |
| Japan | 0.0% |
See Old Town Canoes & Kayaks audiences in other countries
- Old Town Canoes & Kayaks — Germany
- Old Town Canoes & Kayaks — United Kingdom
- Old Town Canoes & Kayaks — France
- Old Town Canoes & Kayaks — Italy
- Old Town Canoes & Kayaks — Spain
- Old Town Canoes & Kayaks — Brazil
- Old Town Canoes & Kayaks — Japan
- Old Town Canoes & Kayaks — South Korea
- Old Town Canoes & Kayaks — India
More Sports audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Old Town Canoes & Kayaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.