Kick scooter Audience in Germany
Kick scooter has an estimated audience of 516,270 people in Germany. 26.9% are female, 73.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electric motorcycles and scooters, Argos (retailer), Telegram, Freestyle scootering, Ukraine national football team.
The average Kick scooter fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electric motorcycles and scooters, Argos (retailer), Telegram, with strongest over-indexing on Electric motorcycles and scooters (26.6× the country average). Demographically, the Kick scooter audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Kick scooter fans
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 39.1 |
| Estimated audience size | 516,270 |
Audience persona
The typical Kick scooter fan in Germany is more male, around 39.1 years old, with strong Sports Activity tendencies and a notable affinity for Electric motorcycles and scooters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,047 | 1.38× |
| Bayern | 116,159 | 1.4× |
| Baden-Württemberg | 91,102 | 1.29× |
| Niedersachsen | 64,266 | 1.28× |
| Hessen | 42,155 | 1.07× |
| Rheinland-Pfalz | 28,898 | 1.12× |
| Berlin | 26,172 | 1.13× |
| Sachsen | 19,204 | 0.76× |
| Schleswig-Holstein | 18,489 | 1× |
| Brandenburg | 13,096 | 0.82× |
| Hamburg | 11,894 | 1.02× |
| Thüringen | 8,016 | 0.61× |
| Sachsen-Anhalt | 7,281 | 0.54× |
| Mecklenburg-Vorpommern | 6,594 | 0.67× |
| Saarland | 5,420 | 0.85× |
| Bremen | 4,639 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric motorcycles and scooters | 26.6× | Cars & Mobility |
| Argos (retailer) | 44.05× | Shopping |
| Telegram | 7.52× | Internet & Social Media |
| Freestyle scootering | 71.34× | Sports |
| Ukraine national football team | 20.52× | Sports |
| SCOOTER CENTER | 40.11× | Shopping |
| Skateboarder (magazine) | 23.22× | Sports |
| Movies | 2.12× | Movies & TV |
| Boulanger | 15.29× | Shopping |
| Electric skateboard | 19.82× | Cars & Mobility |
| The Wild | 29.87× | Movies & TV |
| Vaseline | 15.37× | Beauty & Wellness |
| Commercial mortgage | 5.78× | Business & Career |
| Sonja Gerhardt | 8.16× | Movies & TV |
| Home Alone (franchise) | 5.01× | Movies & TV |
| MUJI 無印良品 | 8.1× | Home & Garden |
| Corona (band) | 6.47× | Music & Radio |
| SIP Scootershop | 18.71× | Shopping |
| Love Actually | 5.79× | Movies & TV |
| Civil law (common law) | 8.07× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.37 |
| Early Adopter Mentality | POWER | 1.33 |
| Need for Security | CONSERVATISM | 1.31 |
| Sustainability | BALANCE | 1.25 |
| Urban Lifestyle | OPEN | 1.24 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 9.8% |
| United States | 9.0% |
| France | 8.9% |
See Kick scooter audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kick scooter have in Germany?
Kick scooter has an estimated audience of 516,270 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kick scooter fans?
26.9% of Kick scooter fans are female, 73.1% are male, with an average age of 39.1 years.
Which brands do Kick scooter fans like most?
Kick scooter fans show strongest brand affinity for Electric motorcycles and scooters (26.6×), Argos (retailer) (44.05×), and Telegram (7.52×) over the country average.
Where do Kick scooter fans live in Germany?
Kick scooter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,047), Bayern (reach 116,159), and Baden-Württemberg (reach 91,102). These three regions account for the largest share of the active audience.
What other brands do Kick scooter fans also like?
Beyond Kick scooter itself, the audience over-indexes on Argos (retailer) (44.05×), Telegram (7.52×), Freestyle scootering (71.34×), and Ukraine national football team (20.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kick scooter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.