Bicycle commuting Audience in United States

Bicycle commuting logo

Bicycle commuting has an estimated audience of 540,658 people in United States. 25.1% are female, 74.9% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: Gumbal, N1 road (South Africa), A Streetcar Named Desire (1951 film), Like Dandelion Dust, Urban Outfitters.

The average Bicycle commuting fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gumbal, N1 road (South Africa), A Streetcar Named Desire (1951 film), with strongest over-indexing on Gumbal (20× the country average). Demographically, the Bicycle commuting audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Bicycle commuting fans

Demographic split for Bicycle commuting audience in United States
MetricValue
Female25.1%
Male74.9%
Average age42.7
Estimated audience size540,658

Audience persona

The typical Bicycle commuting fan in United States is more male, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Gumbal.

Top regions in United States

Top regions ranked by reach for Bicycle commuting in United States
RegionReachAffinity
California87,0601.46×
Texas36,6630.79×
New York33,9751.12×
Florida26,1830.72×
Massachusetts22,7922.14×
Illinois21,5681.2×
Washington17,7201.63×
Colorado16,5591.94×
Pennsylvania16,0890.88×
Oregon13,8972.24×
North Carolina13,8910.85×
Virginia13,1491×
Ohio12,8260.77×
Michigan12,5580.89×
Georgia12,4800.75×
New Jersey11,7200.85×
Minnesota11,4211.47×
Arizona10,5060.95×
Indiana9,3090.94×
Wisconsin8,8691.09×
Utah8,2571.71×
Maryland8,0100.86×
Tennessee7,6040.7×
Missouri6,2890.72×
Kentucky5,2940.78×
Connecticut4,7120.87×
South Carolina4,6140.57×
Louisiana4,6050.66×
Oklahoma4,3960.73×
Alabama4,3850.58×
Idaho4,3571.61×
Nevada3,7750.72×
Arkansas3,6490.82×
Iowa3,5770.8×
Kansas3,3140.78×
New Mexico2,8401.05×
Washington, District of Columbia2,7051.66×
New Hampshire2,0250.95×
Hawaii1,9080.82×
Maine1,8370.95×
Nebraska1,8240.67×
Montana1,7961.2×
Mississippi1,6070.36×
Rhode Island1,5640.91×
Delaware1,1210.75×
Vermont1,1151.18×
Alaska1,0790.93×
Wyoming9941.24×
West Virginia9340.37×
South Dakota8020.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bicycle commuting audience
BrandAffinityCategory
Gumbal20×Cars & Mobility
N1 road (South Africa)8.64×Travel & Leisure
A Streetcar Named Desire (1951 film)16.62×Movies & TV
Like Dandelion Dust20×Movies & TV
Urban Outfitters2.17×Shopping
Product design2.25×Business & Career
Nebraska Cornhuskers football3.82×Sports
Israel2.03×Travel & Leisure
Emperor Entertainment Group11.37×Business & Career
Minnesota1.57×Travel & Leisure
Northrop Grumman5.67×Business & Career
Natural rubber1.77×Cars & Mobility
JDSU2.28×Business & Career
EMedicine160.39×Health
Vocal harmony3.17×Music & Radio
Highland games5.81×Sports
Home staging3.32×Home & Garden
Elmira College6.21×Business & Career
Atkins diet3.1×Health
Voltron: Legendary Defender9.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bicycle commuting audience
TraitClusterScore
SustainabilityBALANCE2.68
Luxury OrientationPREMIUM2.3
Design AffinityPREMIUM1.91
Risk AppetiteTHRILL1.66
TravellingTHRILL1.64
Early Adopter MentalityPOWER1.64

Worldwide distribution

Worldwide audience distribution share by country for Bicycle commuting
CountryShare
Japan23.9%
United States20.6%
United Kingdom9.6%

See Bicycle commuting audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bicycle commuting have in United States?

Bicycle commuting has an estimated audience of 540,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Bicycle commuting fans?

25.1% of Bicycle commuting fans are female, 74.9% are male, with an average age of 42.7 years.

Which brands do Bicycle commuting fans like most?

Bicycle commuting fans show strongest brand affinity for Gumbal (20×), N1 road (South Africa) (8.64×), and A Streetcar Named Desire (1951 film) (16.62×) over the country average.

Where do Bicycle commuting fans live in United States?

Bicycle commuting fans in United States are most concentrated in California (reach 87,060), Texas (reach 36,663), and New York (reach 33,975). These three regions account for the largest share of the active audience.

What other brands do Bicycle commuting fans also like?

Beyond Bicycle commuting itself, the audience over-indexes on N1 road (South Africa) (8.64×), A Streetcar Named Desire (1951 film) (16.62×), Like Dandelion Dust (20×), and Urban Outfitters (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bicycle commuting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.