Bicycle commuting Audience in United States

Bicycle commuting has an estimated audience of 540,658 people in United States. 25.1% are female, 74.9% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: Kick scooter, Bicycle helmet, Electric bicycle, Shimano, Peter Sagan.

The average Bicycle commuting fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kick scooter, Bicycle helmet, Electric bicycle, with strongest over-indexing on Kick scooter (81.27× the country average). Demographically, the Bicycle commuting audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Bicycle commuting fans

Demographic split for Bicycle commuting audience in United States
MetricValue
Female25.1%
Male74.9%
Average age42.7
Estimated audience size540,658

Audience persona

The typical Bicycle commuting fan in United States is more male, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Kick scooter.

Top regions in United States

Top regions ranked by reach for Bicycle commuting in United States
RegionReachAffinity
California87,0601.46×
Texas36,6630.79×
New York33,9751.12×
Florida26,1830.72×
Massachusetts22,7922.14×
Illinois21,5681.2×
Washington17,7201.63×
Colorado16,5591.94×
Pennsylvania16,0890.88×
Oregon13,8972.24×
North Carolina13,8910.85×
Virginia13,1491×
Ohio12,8260.77×
Michigan12,5580.89×
Georgia12,4800.75×
New Jersey11,7200.85×
Minnesota11,4211.47×
Arizona10,5060.95×
Indiana9,3090.94×
Wisconsin8,8691.09×
Utah8,2571.71×
Maryland8,0100.86×
Tennessee7,6040.7×
Missouri6,2890.72×
Kentucky5,2940.78×
Connecticut4,7120.87×
South Carolina4,6140.57×
Louisiana4,6050.66×
Oklahoma4,3960.73×
Alabama4,3850.58×
Idaho4,3571.61×
Nevada3,7750.72×
Arkansas3,6490.82×
Iowa3,5770.8×
Kansas3,3140.78×
New Mexico2,8401.05×
Washington, District of Columbia2,7051.66×
New Hampshire2,0250.95×
Hawaii1,9080.82×
Maine1,8370.95×
Nebraska1,8240.67×
Montana1,7961.2×
Mississippi1,6070.36×
Rhode Island1,5640.91×
Delaware1,1210.75×
Vermont1,1151.18×
Alaska1,0790.93×
Wyoming9941.24×
West Virginia9340.37×
South Dakota8020.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bicycle commuting audience
BrandAffinityCategory
Kick scooter81.27×Cars & Mobility
Bicycle helmet47.73×Cars & Mobility
Electric bicycle26.19×Cars & Mobility
Shimano35.09×Cars & Mobility
Peter Sagan160.39×Sports
PSV Eindhoven60.39×Sports
Moped19.55×Cars & Mobility
Sustainable transport11.35×Cars & Mobility
FIFA Club World Cup15.32×Sports
Self-balancing two-wheeled board58.82×Sports
Commuting10.1×Cars & Mobility
Google Maps3.08×Internet & Social Media
CarGurus4.44×Cars & Mobility
Electric motorcycles and scooters8.64×Cars & Mobility
Supermoto13.61×Cars & Mobility
Touring motorcycle7.08×Cars & Mobility
Motorcycle accessories6.33×Cars & Mobility
FC Bayern Munich4.91×Sports
Capital One2.83×Business & Career
Alpine skiing4.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bicycle commuting audience
TraitClusterScore
SustainabilityBALANCE2.68
Luxury OrientationPREMIUM2.3
Design AffinityPREMIUM1.91
Risk AppetiteTHRILL1.66
TravellingTHRILL1.64
Early Adopter MentalityPOWER1.64

Worldwide distribution

Worldwide audience distribution share by country for Bicycle commuting
CountryShare
Japan23.9%
United States20.6%
United Kingdom9.6%

See Bicycle commuting audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bicycle commuting have in United States?

Bicycle commuting has an estimated audience of 540,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Bicycle commuting fans?

25.1% of Bicycle commuting fans are female, 74.9% are male, with an average age of 42.7 years.

Which brands do Bicycle commuting fans like most?

Bicycle commuting fans show strongest brand affinity for Kick scooter (81.27×), Bicycle helmet (47.73×), and Electric bicycle (26.19×) over the country average.

Where do Bicycle commuting fans live in United States?

Bicycle commuting fans in United States are most concentrated in California (reach 87,060), Texas (reach 36,663), and New York (reach 33,975). These three regions account for the largest share of the active audience.

What other brands do Bicycle commuting fans also like?

Beyond Bicycle commuting itself, the audience over-indexes on Bicycle helmet (47.73×), Electric bicycle (26.19×), Shimano (35.09×), and Peter Sagan (160.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bicycle commuting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.