A data profile of the people who buy, follow and care about Bicycle commuting in United States — modelled from more than twelve digital signal sources. Bicycle commuting has an estimated audience of 540,658 people in United States.
The average Bicycle commuting fan in United States is 42.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Electric bicycle, Bicycle helmet, Kick scooter, with strongest over-indexing on Electric bicycle (41.67× the country average).
Demographically, the Bicycle commuting audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bicycle commuting fan in United States is more male, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Electric bicycle.
The key figures that characterise the Bicycle commuting profile in United States.
25.1% are female, 74.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 25.1% |
| Male | 74.9% |
| Average age | 42.7 |
| Estimated audience size | 540,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Bicycle commuting audience comes from United States.
| Country | Share |
|---|---|
| Japan | 23.9% |
| United States | 20.6% |
| United Kingdom | 9.6% |
Where the Bicycle commuting audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~10K | 2.13× | |
| 02 | Massachusetts | ~20K | 1.79× | |
| 03 | Colorado | ~20K | 1.78× | |
| 04 | Washington | ~20K | 1.64× | |
| 05 | Utah | ~7K | 1.53× | |
| 06 | Washington, District of Columbia | ~2K | 1.46× | |
| 07 | California | ~90K | 1.45× | |
| 08 | Idaho | ~4K | 1.41× | |
| 09 | Minnesota | ~10K | 1.32× | |
| 10 | Montana | ~2K | 1.15× | |
| 11 | Illinois | ~20K | 1.14× | |
| 12 | New Mexico | ~3K | 1.08× | |
| 13 | Vermont | ~1K | 1.08× | |
| 14 | New York | ~30K | 1.05× | |
| 15 | Wisconsin | ~9K | 1.05× | |
| 16 | Alaska | ~1K | 1.02× | |
| 17 | Arizona | ~10K | 1.00× | |
| 18 | Maine | ~2K | 1.00× | |
| 19 | Virginia | ~10K | 0.97× | |
| 20 | Hawaii | ~2K | 0.96× | |
| 21 | Rhode Island | ~2K | 0.96× | |
| 22 | North Dakota | ~1K | 0.95× | |
| 23 | New Hampshire | ~2K | 0.94× | |
| 24 | Indiana | ~9K | 0.93× | |
| 25 | Delaware | ~1K | 0.92× | |
| 26 | South Dakota | ~1K | 0.92× | |
| 27 | Michigan | ~10K | 0.91× | |
| 28 | Maryland | ~9K | 0.91× | |
| 29 | Arkansas | ~4K | 0.90× | |
| 30 | Connecticut | ~5K | 0.89× | |
| 31 | Iowa | ~4K | 0.89× | |
| 32 | Kansas | ~4K | 0.89× | |
| 33 | Pennsylvania | ~20K | 0.88× | |
| 34 | Kentucky | ~6K | 0.87× | |
| 35 | Nebraska | ~2K | 0.87× | |
| 36 | New Jersey | ~10K | 0.85× | |
| 37 | Nevada | ~4K | 0.85× | |
| 38 | West Virginia | ~2K | 0.85× | |
| 39 | Oklahoma | ~5K | 0.82× | |
| 40 | North Carolina | ~10K | 0.81× | |
| 41 | Mississippi | ~4K | 0.80× | |
| 42 | Louisiana | ~6K | 0.79× | |
| 43 | Texas | ~40K | 0.78× | |
| 44 | Ohio | ~10K | 0.78× | |
| 45 | Missouri | ~7K | 0.78× | |
| 46 | Georgia | ~10K | 0.77× | |
| 47 | Tennessee | ~8K | 0.76× | |
| 48 | South Carolina | ~6K | 0.74× | |
| 49 | Alabama | ~6K | 0.73× | |
| 50 | Florida | ~30K | 0.71× |
The strongest cross-interests of the Bicycle commuting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peter Sagan | Sports | 99.61× | ||
| 02 | Kick scooter | Cars & Mobility | 72.73× | ||
| 03 | Bicycle helmet | Cars & Mobility | 61.38× | ||
| 04 | Self-balancing two-wheeled board | Sports | 61.01× | ||
| 05 | Electric bicycle | Cars & Mobility | 41.67× | ||
| 06 | Shimano | Cars & Mobility | 39.09× | ||
| 07 | Moped | Cars & Mobility | 26.88× | ||
| 08 | Hybrid electric vehicle | Cars & Mobility | 15.07× | ||
| 09 | FIFA Club World Cup | Sports | 14.55× | ||
| 10 | Sustainable energy | Home & Garden | 11.05× | ||
| 11 | Commuting | Cars & Mobility | 9.58× | ||
| 12 | Sustainable transport | Cars & Mobility | 9.18× | ||
| 13 | Renewable energy | Business & Career | 7.89× | ||
| 14 | Smartwatch | Technology & Electronics | 6.29× | ||
| 15 | Home automation | Technology & Electronics | 5.98× | ||
| 16 | Extreme sport | Sports | 5.76× | ||
| 17 | Tesla Motors | Cars & Mobility | 4.99× | ||
| 18 | Solar energy | Home & Garden | 4.55× | ||
| 19 | FedEx | Business & Career | 4.47× | ||
| 20 | Mortgage loans | Business & Career | 3.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.46× | |
| Risk Appetite | THRILL | 2.50× | |
| Patriotism | CONSERVATISM | 2.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Spirituality | BALANCE | 0.82× | |
| Extroversion | THRILL | 0.82× |
Bicycle commuting has an estimated audience of 540,658 people in United States, concentrated in California and Texas.
25.1% of Bicycle commuting fans are female, 74.9% are male, with an average age of 42.7 years.
Bicycle commuting fans show strongest brand affinity for Electric bicycle (41.67×), Bicycle helmet (61.38×), and Kick scooter (72.73×) over the country average.
Bicycle commuting fans in United States are most concentrated in California (reach ~90K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Bicycle commuting itself, the audience over-indexes on Bicycle helmet (61.38×), Kick scooter (72.73×), Shimano (39.09×), and Moped (26.88×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bicycle commuting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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