Fashion illustration Audience in Germany
Fashion illustration has an estimated audience of 414,119 people in Germany. 66.8% are female, 33.2% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nazım Hikmet Ran, Jason Kennedy (TV personality), Progressive rock, Centurion (film), The Gumball Rally.
The average Fashion illustration fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nazım Hikmet Ran, Jason Kennedy (TV personality), Progressive rock, with strongest over-indexing on Nazım Hikmet Ran (87.09× the country average). Demographically, the Fashion illustration audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Fashion illustration fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 31.7 |
| Estimated audience size | 414,119 |
Audience persona
The typical Fashion illustration fan in Germany is more female, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Nazım Hikmet Ran.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,466 | 0.57× |
| Bayern | 47,336 | 0.71× |
| Baden-Württemberg | 37,006 | 0.65× |
| Hessen | 28,510 | 0.9× |
| Berlin | 26,270 | 1.42× |
| Sachsen-Anhalt | 18,041 | 1.68× |
| Niedersachsen | 17,178 | 0.43× |
| Rheinland-Pfalz | 13,391 | 0.65× |
| Sachsen | 10,875 | 0.54× |
| Thüringen | 10,089 | 0.96× |
| Bremen | 9,608 | 2.71× |
| Brandenburg | 9,081 | 0.71× |
| Saarland | 8,566 | 1.68× |
| Mecklenburg-Vorpommern | 8,505 | 1.08× |
| Schleswig-Holstein | 8,411 | 0.57× |
| Hamburg | 7,044 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nazım Hikmet Ran | 87.09× | Literature |
| Jason Kennedy (TV personality) | 158.38× | Movies & TV |
| Progressive rock | 3.17× | Music & Radio |
| Centurion (film) | 10.04× | Movies & TV |
| The Gumball Rally | 87.13× | Movies & TV |
| McGregor, Iowa | 12.26× | Shopping |
| Gil Ofarim | 1.87× | Music & Radio |
| Collectable | 2.23× | Kids & Family |
| Commercial mortgage | 2.73× | Business & Career |
| Artistic inspiration | 1.62× | Arts & Culture |
| Product design | 2.05× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.77× | Cars & Mobility |
| Škoda Kodiaq | 2.43× | Cars & Mobility |
| MS Mode | 7.63× | Fashion & Accessoires |
| İlahiler | 10.45× | Literature |
| Cachorro | 3.77× | Pets & Animals |
| Urban horticulture | 1.64× | Home & Garden |
| Minestrone | 2.19× | Food & Beverages |
| Johns Hopkins School of Nursing | 17.49× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.34 |
| Design Affinity | PREMIUM | 2.23 |
| Extroversion | THRILL | 2.09 |
| Urban Lifestyle | OPEN | 2.06 |
| LGBTQ+ Identity | OPEN | 2.01 |
| Creativity | OPEN | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.6% |
| United States | 18.0% |
| Germany | 6.0% |
See Fashion illustration audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fashion illustration have in Germany?
Fashion illustration has an estimated audience of 414,119 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fashion illustration fans?
66.8% of Fashion illustration fans are female, 33.2% are male, with an average age of 31.7 years.
Which brands do Fashion illustration fans like most?
Fashion illustration fans show strongest brand affinity for Nazım Hikmet Ran (87.09×), Jason Kennedy (TV personality) (158.38×), and Progressive rock (3.17×) over the country average.
Where do Fashion illustration fans live in Germany?
Fashion illustration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,466), Bayern (reach 47,336), and Baden-Württemberg (reach 37,006). These three regions account for the largest share of the active audience.
What other brands do Fashion illustration fans also like?
Beyond Fashion illustration itself, the audience over-indexes on Jason Kennedy (TV personality) (158.38×), Progressive rock (3.17×), Centurion (film) (10.04×), and The Gumball Rally (87.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fashion illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.