Rascasse Audience Intelligence

Fashion illustration Audience in Germany

A data profile of the people who buy, follow and care about Fashion illustration in Germany — modelled from more than twelve digital signal sources. Fashion illustration has an estimated audience of 414,119 people in Germany.

#5181among Topic in Germany#160in Arts & Culture

The average Fashion illustration fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pixiv, Dua Lipa, 1980s in fashion, with strongest over-indexing on Pixiv (111.8× the country average).

Demographically, the Fashion illustration audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fashion illustration fan in Germany is more female, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Pixiv.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fashion illustration profile in Germany.

Audience size
414K
in Germany
Gender
66.8%♀
33.2% male
Age
31.7
average years
Country rank
#13625
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fashion illustration fans

66.8% are female, 33.2% are male, average age 31.7.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Fashion illustration audience in Germany
MetricValue
Female66.8%
Male33.2%
Average age31.7
Estimated audience size414,119
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Fashion illustration audience in Germany
Age bracketShare%
16-1939%
20-2922%
30-3918%
40-4915%
50+6%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Fashion illustration audience comes from Germany.

Worldwide audience distribution share by country for Fashion illustration
CountryShare
Japan19.6%
United States18.0%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashion illustration audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fashion illustration fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.39×
02Sachsen-Anhalt~10K1.20×
03Berlin~20K1.18×
04Saarland~6K1.15×
05Mecklenburg-Vorpommern~8K1.06×
06Thüringen~10K1.02×
07Hamburg~10K1.02×
08Brandenburg~10K0.95×
09Schleswig-Holstein~10K0.93×
10Hessen~30K0.91×
11Rheinland-Pfalz~20K0.91×
12Sachsen~20K0.86×
13Bayern~50K0.80×
14Baden-Württemberg~40K0.79×
15Niedersachsen~30K0.78×
16Nordrhein-Westfalen~60K0.68×
Fig. 06

Affinity by region

Affinity by region — Fashion illustration, Germany
0.68×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fashion illustration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fashion illustration audience
#·InterestCategoryAffinity×
01PixivInternet & Social Media111.80×
02PrismacolorHome & Garden103.83×
031980s in fashionFashion & Accessoires63.71×
04Jamie DornanMovies & TV20.00×
05David TennantMovies & TV20.00×
06Kid RockMusic & Radio20.00×
07Dua LipaMusic & Radio19.69×
08Gwendoline ChristieMovies & TV16.19×
09Amy AdamsMovies & TV14.08×
10Judi DenchMovies & TV13.26×
11DeviantArtInternet & Social Media12.50×
12Conceptual artArts & Culture9.61×
13Miu MiuFashion & Accessoires9.15×
14Watercolor paintingArts & Culture6.12×
15Oil paintingArts & Culture5.70×
16Abstract artArts & Culture5.57×
17Artificial nailsBeauty & Wellness5.50×
18EtsyFashion & Accessoires4.06×
19HugendubelShopping3.67×
20Do it yourself (DIY)Home & Garden2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fashion illustration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fashion illustration audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.87×
Design AffinityPREMIUM2.17×
SustainabilityBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fashion illustration audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
PatriotismCONSERVATISM0.75×
IndulgenceJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fashion illustration have in Germany?

Fashion illustration has an estimated audience of 414,119 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fashion illustration fans?

66.8% of Fashion illustration fans are female, 33.2% are male, with an average age of 31.7 years.

03

Which brands do Fashion illustration fans like most?

Fashion illustration fans show strongest brand affinity for Pixiv (111.8×), Dua Lipa (19.69×), and 1980s in fashion (63.71×) over the country average.

04

Where do Fashion illustration fans live in Germany?

Fashion illustration fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fashion illustration fans also like?

Beyond Fashion illustration itself, the audience over-indexes on Dua Lipa (19.69×), 1980s in fashion (63.71×), DeviantArt (12.5×), and Prismacolor (103.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Fashion illustration audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fashion illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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