Rascasse Audience Intelligence

Digital audio Audience in United States

A data profile of the people who buy, follow and care about Digital audio in United States — modelled from more than twelve digital signal sources. Digital audio has an estimated audience of 25,840,150 people in United States.

#797among Topic in United States#58in Technology & Electronics

The average Digital audio fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Radio, Web server, Broadway theatre, with strongest over-indexing on Radio (3× the country average).

Demographically, the Digital audio audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital audio fan in United States is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Radio.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital audio profile in United States.

Audience size
25.8M
in United States
Gender
46.3%♀
53.7% male
Age
42.7
average years
Country rank
#1172
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital audio fans

46.3% are female, 53.7% are male, average age 42.7.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Digital audio audience in United States
MetricValue
Female46.3%
Male53.7%
Average age42.7
Estimated audience size25,840,150
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Digital audio audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Digital audio audience comes from United States.

Worldwide audience distribution share by country for Digital audio
CountryShare
United States28.9%
United Kingdom5.5%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital audio audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital audio fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~80K1.36×
02Vermont~60K1.29×
03South Dakota~70K1.22×
04North Dakota~60K1.21×
05Montana~80K1.17×
06Delaware~80K1.17×
07Georgia~900K1.16×
08Rhode Island~90K1.14×
09West Virginia~100K1.10×
10Maine~100K1.10×
11Hawaii~100K1.09×
12Idaho~100K1.05×
13New Hampshire~100K1.04×
14New Mexico~100K1.03×
15Nebraska~100K1.03×
16Washington, District of Columbia~80K1.02×
17Mississippi~200K1.01×
18Arkansas~200K1.00×
19Utah~200K0.97×
20Iowa~200K0.96×
21Kansas~200K0.96×
22Oklahoma~300K0.94×
23Kentucky~300K0.93×
24Louisiana~300K0.92×
25Connecticut~200K0.92×
26Nevada~200K0.92×
27Alabama~300K0.91×
28Oregon~300K0.91×
29South Carolina~300K0.90×
30Maryland~400K0.88×
31Missouri~400K0.88×
32Wisconsin~300K0.88×
33Minnesota~300K0.88×
34Tennessee~500K0.87×
35Indiana~400K0.87×
36Colorado~400K0.86×
37Arizona~400K0.85×
38Virginia~500K0.84×
39Washington~400K0.84×
40Massachusetts~400K0.84×
41North Carolina~600K0.82×
42Michigan~600K0.82×
43Ohio~600K0.81×
44New Jersey~500K0.81×
45Pennsylvania~700K0.78×
46Illinois~700K0.77×
47Texas~1.5M0.76×
48California~2M0.75×
49New York~1M0.73×
50Florida~1.5M0.72×
Fig. 06

Affinity by region

Affinity by region — Digital audio, United States
0.72×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital audio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital audio audience
#·InterestCategoryAffinity×
01International educationBusiness & Career7.74×
02University of California, Los AngelesBusiness & Career5.08×
03Berlin WallTravel & Leisure4.80×
04Web serverTechnology & Electronics4.75×
05Broadway theatreTravel & Leisure3.15×
06RadioTechnology & Electronics3.00×
07Non-alcoholic beverageFood & Beverages2.40×
08Real propertyHome & Garden2.29×
09Political scienceBusiness & Career2.29×
10Master of Business AdministrationBusiness & Career2.26×
11InnovationBusiness & Career1.97×
12Apple TVMovies & TV1.96×
13Creative CommonsTechnology & Electronics1.76×
14PodcastMusic & Radio1.75×
15Mobile gameGames1.75×
16PhilanthropyArts & Culture1.74×
17Subscription business modelShopping1.66×
18Digital photographyBusiness & Career1.62×
19ActivismPolitics & Society1.54×
20Bass guitarMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital audio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital audio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
Community OrientationOPEN1.62×
IndividualismJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital audio audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Quality AwarenessPREMIUM0.73×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital audio have in United States?

Digital audio has an estimated audience of 25,840,150 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital audio fans?

46.3% of Digital audio fans are female, 53.7% are male, with an average age of 42.7 years.

03

Which brands do Digital audio fans like most?

Digital audio fans show strongest brand affinity for Radio (3×), Web server (4.75×), and Broadway theatre (3.15×) over the country average.

04

Where do Digital audio fans live in United States?

Digital audio fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Digital audio fans also like?

Beyond Digital audio itself, the audience over-indexes on Web server (4.75×), Broadway theatre (3.15×), Podcast (1.75×), and International education (7.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Digital audio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital audio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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