Digital audio Audience in United States

Digital audio logo

Digital audio has an estimated audience of 25,840,150 people in United States. 46.3% are female, 53.7% are male, average age 42.7. Top regions: California, Texas, Georgia. Top brand affinities: Israel, Goop, Governor of Michigan, Vocal harmony, Grinch.

The average Digital audio fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Israel, Goop, Governor of Michigan, with strongest over-indexing on Israel (5.72× the country average). Demographically, the Digital audio audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Digital audio fans

Demographic split for Digital audio audience in United States
MetricValue
Female46.3%
Male53.7%
Average age42.7
Estimated audience size25,840,150

Audience persona

The typical Digital audio fan in United States is balanced, around 42.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Digital audio in United States
RegionReachAffinity
California2,159,2970.76×
Texas1,585,4640.71×
Georgia1,043,9691.31×
Florida927,1020.53×
New York836,8870.58×
Illinois445,4990.52×
Ohio440,7340.55×
Pennsylvania384,5050.44×
Virginia380,0810.6×
North Carolina370,7680.48×
Arizona295,3290.56×
Washington295,2660.57×
Tennessee292,5270.56×
Michigan260,8760.39×
Indiana244,3900.52×
Maryland237,7080.54×
South Carolina237,6270.61×
New Jersey226,3550.34×
Missouri224,2270.54×
Alabama223,3150.62×
Minnesota221,3030.6×
Kentucky216,2880.67×
Colorado213,2170.52×
Mississippi202,3670.95×
Arkansas194,7610.91×
Massachusetts187,7420.37×
Louisiana179,9290.54×
Oklahoma175,8170.61×
Utah174,8810.76×
West Virginia167,0631.39×
Alaska166,7163.02×
Oregon164,9360.56×
Iowa158,7010.75×
Kansas154,3100.76×
Idaho154,2741.19×
Wisconsin153,3330.39×
Hawaii147,3741.33×
Connecticut145,8040.56×
Montana145,3332.03×
Nevada144,7930.58×
South Dakota143,4492.4×
North Dakota139,6722.63×
New Hampshire137,6531.35×
Wyoming135,1443.53×
Nebraska134,7931.04×
New Mexico134,0891.03×
Rhode Island132,9211.62×
Maine132,8411.44×
Vermont130,7352.88×
Delaware119,0351.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital audio audience
BrandAffinityCategory
Israel5.72×Travel & Leisure
Goop13.99×Internet & Social Media
Governor of Michigan15.36×Politics & Society
Vocal harmony8.28×Music & Radio
Grinch7.26×Movies & TV
Wok11.72×Food & Beverages
Google Home10.3×Technology & Electronics
Dog breed1.76×Pets & Animals
Hibachi11.65×Food & Beverages
headspace13.47×Health
Grace Slick12.3×Music & Radio
Nationality2.73×Politics & Society
Cherish (group)13.89×Music & Radio
Hipster11.35×Politics & Society
No Escape (1994 film)12.85×Movies & TV
El Paso County, Colorado14.41×Travel & Leisure
Minnesota1.94×Travel & Leisure
Springfield, Illinois12.08×Travel & Leisure
Fairy godmother7.92×Literature
TV Fanatic11.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital audio audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.1
PatriotismCONSERVATISM1.65
IndividualismJOY1.57
Community OrientationOPEN1.56
Early Adopter MentalityPOWER1.56
Urban LifestyleOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Digital audio
CountryShare
United States28.9%
United Kingdom5.5%
Brazil4.2%

See Digital audio audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Digital audio have in United States?

Digital audio has an estimated audience of 25,840,150 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital audio fans?

46.3% of Digital audio fans are female, 53.7% are male, with an average age of 42.7 years.

Which brands do Digital audio fans like most?

Digital audio fans show strongest brand affinity for Israel (5.72×), Goop (13.99×), and Governor of Michigan (15.36×) over the country average.

Where do Digital audio fans live in United States?

Digital audio fans in United States are most concentrated in California (reach 2,159,297), Texas (reach 1,585,464), and Georgia (reach 1,043,969). These three regions account for the largest share of the active audience.

What other brands do Digital audio fans also like?

Beyond Digital audio itself, the audience over-indexes on Goop (13.99×), Governor of Michigan (15.36×), Vocal harmony (8.28×), and Grinch (7.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital audio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.