A data profile of the people who buy, follow and care about Digital audio in Brazil — modelled from more than twelve digital signal sources. Digital audio has an estimated audience of 3,785,813 people in Brazil.
Digital audio has an estimated audience of 3,785,813 people in Brazil. 46.7% are female, 53.3% are male, average age 39.9. Top brand affinities: Esporte Clube Bahia, CR Vasco da Gama, Radio, Fluminense FC, Country music.
Top brand affinities include Esporte Clube Bahia, CR Vasco da Gama, Radio, with strongest over-indexing on Esporte Clube Bahia (2.01× the country average).
Demographically, the Digital audio audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Digital audio fan in Brazil is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Esporte Clube Bahia.
The key figures that characterise the Digital audio profile in Brazil.
46.7% are female, 53.3% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 39.9 |
| Estimated audience size | 3,785,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Digital audio audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 5.5% |
| Brazil | 4.2% |
The strongest cross-interests of the Digital audio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steve Jobs | Business & Career | 5.52× | ||
| 02 | Radio | Technology & Electronics | 2.29× | ||
| 03 | Public transport | Cars & Mobility | 2.26× | ||
| 04 | Spanish language | Politics & Society | 2.26× | ||
| 05 | Anne Hathaway | Movies & TV | 2.13× | ||
| 06 | Esporte Clube Bahia | Sports | 2.01× | ||
| 07 | Bossa nova | Music & Radio | 1.90× | ||
| 08 | MSN | News | 1.85× | ||
| 09 | Podcast | Music & Radio | 1.73× | ||
| 10 | Rock music | Music & Radio | 1.68× | ||
| 11 | Pop music | Music & Radio | 1.64× | ||
| 12 | Country music | Music & Radio | 1.63× | ||
| 13 | Coritiba Foot Ball Club | Sports | 1.63× | ||
| 14 | Telecommunication | Technology & Electronics | 1.62× | ||
| 15 | Fluminense FC | Sports | 1.57× | ||
| 16 | Hip hop music | Music & Radio | 1.56× | ||
| 17 | Microsoft | Technology & Electronics | 1.54× | ||
| 18 | Soul music | Music & Radio | 1.53× | ||
| 19 | CR Vasco da Gama | Sports | 1.51× | ||
| 20 | Michael Jackson | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Tradition | CONSERVATISM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.44× | |
| Design Affinity | PREMIUM | 0.51× | |
| Mindfulness | BALANCE | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Digital audio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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