Rascasse Audience Intelligence

Irony Audience in United States

A data profile of the people who buy, follow and care about Irony in United States — modelled from more than twelve digital signal sources. Irony has an estimated audience of 7,625,370 people in United States.

#2842among Topic in United States#388in Movies & TV

The average Irony fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Sarcasm, Web server, with strongest over-indexing on Britney Spears (3.02× the country average).

Demographically, the Irony audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Irony fan in United States is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Britney Spears.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irony profile in United States.

Audience size
7.6M
in United States
Gender
54.0%♀
46.0% male
Age
37.4
average years
Country rank
#4656
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irony fans

54.0% are female, 46.0% are male, average age 37.4.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Irony audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.4
Estimated audience size7,625,370
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Irony audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Irony audience comes from United States.

Worldwide audience distribution share by country for Irony
CountryShare
United States24.2%
Brazil11.5%
Italy9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irony audience in United States is strongest.

Fig. 05

Top regions by affinity

Irony fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K1.21×
02Hawaii~40K1.19×
03Alaska~20K1.19×
04Texas~800K1.18×
05Georgia~300K1.17×
06California~1M1.16×
07Alabama~100K1.14×
08Arizona~200K1.13×
09Louisiana~100K1.11×
10Florida~600K1.10×
11Virginia~200K1.10×
12Maryland~100K1.10×
13Oklahoma~90K1.09×
14Mississippi~70K1.07×
15Pennsylvania~300K1.06×
16Washington~200K1.06×
17South Carolina~100K1.06×
18Illinois~300K1.04×
19Michigan~200K1.03×
20New York~400K1.02×
21Indiana~100K1.00×
22New Mexico~40K1.00×
23Washington, District of Columbia~20K1.00×
24South Dakota~20K1.00×
25Massachusetts~100K0.99×
26West Virginia~40K0.99×
27Oregon~90K0.98×
28North Dakota~20K0.97×
29Tennessee~100K0.96×
30Kentucky~90K0.96×
31Connecticut~70K0.96×
32Kansas~60K0.96×
33Idaho~40K0.96×
34New Jersey~200K0.95×
35Nevada~70K0.95×
36Missouri~100K0.94×
37Minnesota~100K0.94×
38Maine~30K0.94×
39Arkansas~60K0.93×
40Rhode Island~20K0.93×
41Nebraska~40K0.92×
42Montana~20K0.92×
43Delaware~20K0.92×
44Vermont~10K0.92×
45Ohio~200K0.91×
46Colorado~100K0.91×
47New Hampshire~30K0.91×
48Utah~60K0.90×
49Wisconsin~100K0.88×
50Iowa~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Irony, United States
0.85×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irony audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure5.80×
02ImprovisationMusic & Radio4.54×
03Web serverTechnology & Electronics4.20×
04SarcasmPolitics & Society3.28×
05Britney SpearsMusic & Radio3.02×
06Virtual realityTechnology & Electronics2.72×
07Non-alcoholic beverageFood & Beverages2.50×
08GeneticsKids & Family2.08×
09Internet celebrityInternet & Social Media1.99×
10SubwayFood & Beverages1.81×
11Subscription business modelShopping1.76×
12Pizza HutFood & Beverages1.75×
13Five BelowShopping1.71×
14Online newspaperNews1.69×
15Viral videoInternet & Social Media1.66×
16NostalgiaHome & Garden1.64×
17Domino's PizzaFood & Beverages1.63×
18SnapchatInternet & Social Media1.63×
19RadioTechnology & Electronics1.62×
20J. C. PenneyShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irony audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
ExtroversionTHRILL1.51×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irony audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
Luxury OrientationPREMIUM0.65×
Pet OwnershipJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irony have in United States?

Irony has an estimated audience of 7,625,370 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Irony fans?

54.0% of Irony fans are female, 46.0% are male, with an average age of 37.4 years.

03

Which brands do Irony fans like most?

Irony fans show strongest brand affinity for Britney Spears (3.02×), Sarcasm (3.28×), and Web server (4.2×) over the country average.

04

Where do Irony fans live in United States?

Irony fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Irony fans also like?

Beyond Irony itself, the audience over-indexes on Sarcasm (3.28×), Web server (4.2×), Genetics (2.08×), and Pizza Hut (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Irony audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Irony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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