Irony Audience in United States

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Irony has an estimated audience of 7,625,370 people in United States. 54.0% are female, 46.0% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Combat sport, Progressive rock, Urban Outfitters, 3D printing.

The average Irony fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Combat sport, Progressive rock, with strongest over-indexing on Nationality (2.84× the country average). Demographically, the Irony audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Irony fans

Demographic split for Irony audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.4
Estimated audience size7,625,370

Audience persona

The typical Irony fan in United States is balanced, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Irony in United States
RegionReachAffinity
California999,8901.19×
Texas746,3101.14×
Florida638,8901.24×
New York475,7651.12×
Georgia281,6821.2×
Illinois260,9861.03×
Pennsylvania255,5401×
North Carolina251,3821.1×
Michigan212,6561.07×
Ohio209,3470.89×
Virginia206,8231.11×
Arizona193,1111.24×
New Jersey186,3430.96×
Washington176,0181.15×
Massachusetts159,3661.06×
Tennessee149,2740.98×
Maryland147,6531.13×
Indiana135,1740.97×
Alabama121,1461.14×
Missouri114,8270.93×
Colorado114,7120.95×
Minnesota107,7230.99×
South Carolina107,0110.93×
Wisconsin101,1080.88×
Louisiana98,2011×
Oregon91,4971.05×
Oklahoma88,7051.05×
Kentucky84,8170.89×
Connecticut78,4431.03×
Nevada73,7051×
Mississippi64,5991.03×
Utah63,8230.93×
Arkansas56,9590.91×
Kansas55,5310.92×
Iowa54,5130.87×
Hawaii39,4681.2×
New Mexico36,1910.95×
West Virginia35,1530.99×
Idaho34,6300.91×
Nebraska34,0040.89×
New Hampshire28,1830.94×
Maine26,7210.98×
Washington, District of Columbia25,5091.11×
Rhode Island21,2950.88×
Alaska19,5331.2×
Montana17,7660.84×
Delaware17,1490.82×
North Dakota14,1520.9×
South Dakota13,9770.79×
Vermont12,1530.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Irony audience
BrandAffinityCategory
Nationality2.84×Politics & Society
Combat sport1.69×Sports
Progressive rock1.75×Music & Radio
Urban Outfitters1.51×Shopping
3D printing1.92×Technology & Electronics
Racing1.51×Cars & Mobility
Winemaking1.97×Food & Beverages
Nuts (film)2.32×Movies & TV
IS (Infinite Stratos)1.54×Literature
Buying a House2.55×Home & Garden
Magazine (band)2.26×Music & Radio
Nurse educator2.24×Kids & Family
Arnold Palmer1.79×Sports
Buying and Selling Real Estate2.19×Home & Garden
Erie County, New York2.61×Travel & Leisure
Guys and Dolls4.01×Music & Radio
Stucco1.65×Home & Garden
Enfamil1.78×Kids & Family
Voltron: Legendary Defender4.08×Movies & TV
EShakti2.56×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Irony audience
TraitClusterScore
ExtroversionTHRILL1.59
PatriotismCONSERVATISM1.35
SpiritualityBALANCE1.26
IndividualismJOY1.24
Urban LifestyleOPEN1.2
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Irony
CountryShare
United States24.2%
Brazil11.5%
Italy9.2%

See Irony audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Irony have in United States?

Irony has an estimated audience of 7,625,370 people in United States, concentrated in California and Texas.

What is the gender split and age of Irony fans?

54.0% of Irony fans are female, 46.0% are male, with an average age of 37.4 years.

Which brands do Irony fans like most?

Irony fans show strongest brand affinity for Nationality (2.84×), Combat sport (1.69×), and Progressive rock (1.75×) over the country average.

Where do Irony fans live in United States?

Irony fans in United States are most concentrated in California (reach 999,890), Texas (reach 746,310), and Florida (reach 638,890). These three regions account for the largest share of the active audience.

What other brands do Irony fans also like?

Beyond Irony itself, the audience over-indexes on Combat sport (1.69×), Progressive rock (1.75×), Urban Outfitters (1.51×), and 3D printing (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Irony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.