A data profile of the people who buy, follow and care about Irony in Brazil — modelled from more than twelve digital signal sources. Irony has an estimated audience of 3,630,066 people in Brazil.
Irony has an estimated audience of 3,630,066 people in Brazil. 68.7% are female, 31.3% are male, average age 31.7. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.2× the country average).
Demographically, the Irony audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Irony fan in Brazil is more female, around 31.7 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Irony profile in Brazil.
68.7% are female, 31.3% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 31.7 |
| Estimated audience size | 3,630,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Irony audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.2% |
| Brazil | 11.5% |
| Italy | 9.2% |
The strongest cross-interests of the Irony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarcasm | Politics & Society | 6.96× | ||
| 02 | Spanish language | Politics & Society | 2.57× | ||
| 03 | Rock music | Music & Radio | 2.38× | ||
| 04 | Pop music | Music & Radio | 2.36× | ||
| 05 | Country music | Music & Radio | 2.33× | ||
| 06 | Internet & Social Media | 2.20× | |||
| 07 | Hip hop music | Music & Radio | 2.15× | ||
| 08 | Soul music | Music & Radio | 2.07× | ||
| 09 | Jazz music | Music & Radio | 1.96× | ||
| 10 | Shopping malls | Shopping | 1.93× | ||
| 11 | Microsoft | Technology & Electronics | 1.92× | ||
| 12 | Medicine | Business & Career | 1.85× | ||
| 13 | Action movies | Movies & TV | 1.84× | ||
| 14 | Basketball | Sports | 1.71× | ||
| 15 | Fragrances | Beauty & Wellness | 1.68× | ||
| 16 | Spotify | Internet & Social Media | 1.68× | ||
| 17 | Electronic music | Music & Radio | 1.67× | ||
| 18 | X | Internet & Social Media | 1.66× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.63× | ||
| 20 | Religion | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.82× | |
| Spirituality | BALANCE | 1.57× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Luxury Orientation | PREMIUM | 0.59× | |
| Design Affinity | PREMIUM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Irony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.