Irony Audience in Germany
Irony has an estimated audience of 1,062,179 people in Germany. 51.5% are female, 48.5% are male, average age 39.4. Top brand affinities: Progressive rock, KLIX (AM), Israel, Unique Gifts, Saving.
Top brand affinities include Progressive rock, KLIX (AM), Israel, with strongest over-indexing on Progressive rock (3.19× the country average). Demographically, the Irony audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Category: Movies & TV · Type: Topic
Demographics of Irony fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 39.4 |
| Estimated audience size | 1,062,179 |
Audience persona
The typical Irony fan in Germany is balanced, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.19× | Music & Radio |
| KLIX (AM) | 5.15× | Music & Radio |
| Israel | 2.66× | Travel & Leisure |
| Unique Gifts | 1.66× | Shopping |
| Saving | 1.6× | Business & Career |
| Este, Veneto | 2.54× | Travel & Leisure |
| Goosebumps (film) | 8.84× | Movies & TV |
| Birthday Gifts | 1.57× | Kids & Family |
| Snow White (Fables) | 1.99× | Literature |
| Hobby Lobby | 5.88× | Home & Garden |
| Home Delivery | 2.26× | Food & Beverages |
| Palestine Polytechnic University | 8.84× | Business & Career |
| Natural rubber | 1.58× | Cars & Mobility |
| Google Analytics | 1.72× | Internet & Social Media |
| myDealZ | 1.8× | Shopping |
| Esra Erol | 3.03× | Movies & TV |
| Medieval fantasy | 5.56× | Literature |
| Magazine (band) | 2.34× | Music & Radio |
| Nuts (film) | 2.05× | Movies & TV |
| Celtic mythology | 2.4× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.6 |
| Patriotism | CONSERVATISM | 1.25 |
| Spirituality | BALANCE | 1.23 |
| Tradition | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.1 |
| Mindfulness | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Brazil | 11.5% |
| Italy | 9.2% |
See Irony audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Irony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.