A data profile of the people who buy, follow and care about Music of Brazil in United States — modelled from more than twelve digital signal sources. Music of Brazil has an estimated audience of 925,453 people in United States.
The average Music of Brazil fan in United States is 30.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Orange, Google Drive, Samba, with strongest over-indexing on Orange (32.3× the country average).
Demographically, the Music of Brazil audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Music of Brazil fan in United States is more female, around 30.3 years old, with strong Patriotism tendencies and a notable affinity for Orange.
The key figures that characterise the Music of Brazil profile in United States.
69.1% are female, 30.9% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 30.3 |
| Estimated audience size | 925,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 18% | |
| 30-39 | 13% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Music of Brazil audience comes from United States.
| Country | Share |
|---|---|
| Brazil | 64.1% |
| United States | 6.6% |
| Portugal | 6.3% |
Where the Music of Brazil audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~40K | 1.99× | |
| 02 | Florida | ~90K | 1.44× | |
| 03 | New York | ~70K | 1.40× | |
| 04 | Connecticut | ~10K | 1.36× | |
| 05 | Washington, District of Columbia | ~4K | 1.31× | |
| 06 | California | ~100K | 1.27× | |
| 07 | Texas | ~100K | 1.24× | |
| 08 | New Jersey | ~30K | 1.24× | |
| 09 | Rhode Island | ~4K | 1.22× | |
| 10 | Georgia | ~30K | 1.14× | |
| 11 | Vermont | ~2K | 1.09× | |
| 12 | Maryland | ~20K | 1.06× | |
| 13 | South Carolina | ~10K | 1.06× | |
| 14 | Utah | ~9K | 1.06× | |
| 15 | Alaska | ~2K | 1.05× | |
| 16 | Pennsylvania | ~30K | 1.04× | |
| 17 | Illinois | ~30K | 1.04× | |
| 18 | Washington | ~20K | 1.03× | |
| 19 | Oregon | ~10K | 1.02× | |
| 20 | Hawaii | ~4K | 1.02× | |
| 21 | Virginia | ~20K | 1.01× | |
| 22 | New Hampshire | ~4K | 1.01× | |
| 23 | North Dakota | ~2K | 1.00× | |
| 24 | Maine | ~3K | 0.99× | |
| 25 | South Dakota | ~2K | 0.99× | |
| 26 | Colorado | ~10K | 0.98× | |
| 27 | Oklahoma | ~10K | 0.96× | |
| 28 | Montana | ~2K | 0.96× | |
| 29 | Delaware | ~2K | 0.95× | |
| 30 | North Carolina | ~30K | 0.94× | |
| 31 | New Mexico | ~4K | 0.94× | |
| 32 | Nevada | ~8K | 0.93× | |
| 33 | Arkansas | ~7K | 0.91× | |
| 34 | Iowa | ~7K | 0.91× | |
| 35 | Nebraska | ~4K | 0.91× | |
| 36 | Idaho | ~4K | 0.91× | |
| 37 | West Virginia | ~4K | 0.91× | |
| 38 | Minnesota | ~10K | 0.90× | |
| 39 | Kansas | ~7K | 0.90× | |
| 40 | Wisconsin | ~10K | 0.89× | |
| 41 | Louisiana | ~10K | 0.89× | |
| 42 | Kentucky | ~10K | 0.88× | |
| 43 | Arizona | ~20K | 0.87× | |
| 44 | Missouri | ~10K | 0.87× | |
| 45 | Mississippi | ~7K | 0.87× | |
| 46 | Indiana | ~10K | 0.82× | |
| 47 | Michigan | ~20K | 0.80× | |
| 48 | Alabama | ~10K | 0.79× | |
| 49 | Ohio | ~20K | 0.78× | |
| 50 | Tennessee | ~10K | 0.78× |
The strongest cross-interests of the Music of Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rio Carnival | Travel & Leisure | 42.86× | ||
| 02 | Orange | Technology & Electronics | 32.30× | ||
| 03 | Samba | Music & Radio | 24.70× | ||
| 04 | Drone racing | Sports | 23.84× | ||
| 05 | Drainage | Home & Garden | 20.36× | ||
| 06 | Hotmart | Shopping | 20.33× | ||
| 07 | Bordeaux wine | Food & Beverages | 20.00× | ||
| 08 | Bossa nova | Music & Radio | 16.36× | ||
| 09 | Forex Online Trading | Business & Career | 14.78× | ||
| 10 | Shazam (service) | Music & Radio | 12.09× | ||
| 11 | WordPress | Technology & Electronics | 9.55× | ||
| 12 | JD Sports | Shopping | 9.22× | ||
| 13 | Google Drive | Technology & Electronics | 7.25× | ||
| 14 | Teyana Taylor | Movies & TV | 7.02× | ||
| 15 | Web server | Technology & Electronics | 6.10× | ||
| 16 | Public administration | Business & Career | 6.00× | ||
| 17 | YouTube Music | Internet & Social Media | 3.84× | ||
| 18 | Sam's Club | Shopping | 3.58× | ||
| 19 | Planet Fitness | Sports | 2.63× | ||
| 20 | FIFA World Cup | Sports | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.11× | |
| Community Orientation | OPEN | 1.86× | |
| Mindfulness | BALANCE | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| DIY Mentality | THRILL | 0.91× | |
| Price Sensitivity | PREMIUM | 0.95× |
Music of Brazil has an estimated audience of 925,453 people in United States, concentrated in California and Texas.
69.1% of Music of Brazil fans are female, 30.9% are male, with an average age of 30.3 years.
Music of Brazil fans show strongest brand affinity for Orange (32.3×), Google Drive (7.25×), and Samba (24.7×) over the country average.
Music of Brazil fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Music of Brazil itself, the audience over-indexes on Google Drive (7.25×), Samba (24.7×), Bossa nova (16.36×), and Sam's Club (3.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Music of Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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