A data profile of the people who buy, follow and care about Music of Brazil in Brazil — modelled from more than twelve digital signal sources. Music of Brazil has an estimated audience of 8,935,200 people in Brazil.
Music of Brazil has an estimated audience of 8,935,200 people in Brazil. 64.3% are female, 35.7% are male, average age 38.7. Top brand affinities: Rock music, Preta Gil, Pop music, Jazz music, Spotify.
Top brand affinities include Rock music, Preta Gil, Pop music, with strongest over-indexing on Rock music (1.51× the country average).
Demographically, the Music of Brazil audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Music of Brazil fan in Brazil is more female, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Rock music.
The key figures that characterise the Music of Brazil profile in Brazil.
64.3% are female, 35.7% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 38.7 |
| Estimated audience size | 8,935,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Music of Brazil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 64.1% |
| United States | 6.6% |
| Portugal | 6.3% |
The strongest cross-interests of the Music of Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Dylan | Music & Radio | 3.82× | ||
| 02 | Nando Reis | Music & Radio | 3.76× | ||
| 03 | Frevo | Music & Radio | 3.71× | ||
| 04 | Maria Bethânia | Music & Radio | 3.18× | ||
| 05 | Phil Collins | Music & Radio | 3.05× | ||
| 06 | Marisa Monte | Music & Radio | 2.97× | ||
| 07 | Gal Costa | Music & Radio | 2.77× | ||
| 08 | Rita Lee | Music & Radio | 2.12× | ||
| 09 | Activism | Politics & Society | 2.04× | ||
| 10 | Mixed martial arts | Sports | 1.82× | ||
| 11 | Arlindo Cruz | Music & Radio | 1.77× | ||
| 12 | Mascara | Beauty & Wellness | 1.67× | ||
| 13 | Epic Games | Games | 1.63× | ||
| 14 | Betfair | Games | 1.61× | ||
| 15 | Jazz music | Music & Radio | 1.59× | ||
| 16 | Preta Gil | Music & Radio | 1.54× | ||
| 17 | Rock music | Music & Radio | 1.51× | ||
| 18 | Pop music | Music & Radio | 1.51× | ||
| 19 | Spotify | Internet & Social Media | 1.51× | ||
| 20 | Sportingbet | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.89× | |
| Individualism | JOY | 1.36× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Music of Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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