Rascasse Audience Intelligence

Casas Bahia Target Market in United States

A data profile of the people who buy, follow and care about Casas Bahia in United States — modelled from more than twelve digital signal sources. Casas Bahia has an estimated audience of 398,477 people in United States.

#4312among Brand in United States#575in Shopping

The average Casas Bahia fan in United States is 34.0 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Florida, California.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casas Bahia profile in United States.

Audience size
398K
in United States
Gender
51.6%♀
48.4% male
Age
34.0
average years
Country rank
#41704
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Casas Bahia

51.6% are female, 48.4% are male, average age 34.0.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Casas Bahia audience in United States
MetricValue
Female51.6%
Male48.4%
Average age34.0
Estimated audience size398,477
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Casas Bahia audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3918%
40-4918%
50+11%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Casas Bahia audience comes from United States.

Worldwide audience distribution share by country for Casas Bahia
CountryShare
Brazil92.7%
United States2.1%
Portugal1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casas Bahia audience in United States is strongest.

Fig. 05

Top regions by affinity

Casas Bahia customers by region in United States
#RegionReachAffinity×
01Massachusetts~90K11.42×
02Connecticut~20K4.02×
03Florida~80K2.99×
04New Jersey~30K2.77×
05Washington, District of Columbia~2K2.00×
06New Hampshire~3K1.78×
07Rhode Island~2K1.29×
08South Carolina~7K1.23×
09Pennsylvania~20K1.22×
10New York~30K1.19×
11Wyoming<1K1.14×
12Virginia~10K1.10×
13Georgia~10K0.95×
14Alaska<1K0.93×
15North Dakota<1K0.91×
16South Dakota<1K0.89×
17Utah~3K0.88×
18Montana<1K0.88×
19Maryland~6K0.86×
20Delaware<1K0.86×
21West Virginia~2K0.85×
22Maine~1K0.85×
23Idaho~2K0.83×
24Hawaii~1K0.83×
25Kansas~3K0.82×
26Nebraska~2K0.82×
27Arkansas~3K0.80×
28Mississippi~3K0.80×
29New Mexico~2K0.80×
30Nevada~3K0.75×
31Iowa~2K0.75×
32Oregon~3K0.74×
33Oklahoma~3K0.73×
34Washington~6K0.72×
35Louisiana~4K0.72×
36Kentucky~4K0.72×
37Wisconsin~4K0.68×
38Alabama~4K0.68×
39California~30K0.66×
40North Carolina~8K0.66×
41Missouri~4K0.64×
42Colorado~4K0.63×
43Minnesota~4K0.62×
44Tennessee~5K0.61×
45Indiana~4K0.61×
46Michigan~6K0.58×
47Texas~20K0.57×
48Arizona~5K0.57×
49Ohio~7K0.55×
50Illinois~7K0.53×
Fig. 06

Affinity by region

Affinity by region — Casas Bahia, United States
0.53×1.00×11.42×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Casas Bahia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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