Casas Bahia Audience in United States
Casas Bahia has an estimated audience of 399,946 people in United States. 51.6% are female, 48.4% are male, average age 34.0. Top regions: Massachusetts, Florida, New Jersey.
The average Casas Bahia fan in United States is 34.0 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Florida, New Jersey. Demographically, the Casas Bahia audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity.
Category: Shopping · Type: Brand
Demographics of Casas Bahia fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 34.0 |
| Estimated audience size | 399,946 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 92,483 | 11.74× |
| Florida | 87,471 | 3.23× |
| New Jersey | 30,229 | 2.97× |
| California | 29,607 | 0.67× |
| New York | 26,588 | 1.19× |
| Texas | 20,340 | 0.59× |
| Connecticut | 16,650 | 4.15× |
| Pennsylvania | 16,364 | 1.22× |
| Virginia | 12,797 | 1.31× |
| Georgia | 11,170 | 0.91× |
| South Carolina | 7,511 | 1.25× |
| North Carolina | 6,563 | 0.55× |
| Maryland | 5,680 | 0.83× |
| Illinois | 5,668 | 0.43× |
| Washington | 5,352 | 0.67× |
| Michigan | 4,726 | 0.45× |
| Ohio | 4,541 | 0.37× |
| Washington, District of Columbia | 3,434 | 2.86× |
| Oregon | 3,208 | 0.7× |
| New Hampshire | 3,181 | 2.02× |
| Tennessee | 3,111 | 0.39× |
| Utah | 2,967 | 0.83× |
| Missouri | 2,842 | 0.44× |
| Colorado | 2,698 | 0.43× |
| Nevada | 2,187 | 0.57× |
| Louisiana | 2,122 | 0.41× |
| Arizona | 2,067 | 0.25× |
| Rhode Island | 1,984 | 1.56× |
| Indiana | 1,932 | 0.26× |
| Minnesota | 1,735 | 0.3× |
| Alabama | 1,612 | 0.29× |
| Kansas | 1,486 | 0.47× |
| Oklahoma | 1,058 | 0.24× |
| Kentucky | 958 | 0.19× |
| Wisconsin | 920 | 0.15× |
| Iowa | 881 | 0.27× |
| Mississippi | 779 | 0.24× |
| Idaho | 668 | 0.33× |
| New Mexico | 645 | 0.32× |
| Hawaii | 603 | 0.35× |
| Arkansas | 563 | 0.17× |
| Nebraska | 519 | 0.26× |
| West Virginia | 483 | 0.26× |
| Alaska | 482 | 0.56× |
| Montana | 455 | 0.41× |
| Vermont | 441 | 0.63× |
| Delaware | 430 | 0.39× |
| Wyoming | 423 | 0.71× |
| Maine | 416 | 0.29× |
| South Dakota | 414 | 0.45× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.68 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Luxury Orientation | PREMIUM | 1.35 |
| Price Sensitivity | PREMIUM | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 92.7% |
| United States | 2.1% |
| Portugal | 1.4% |
See Casas Bahia audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Casas Bahia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.