Casas Bahia Audience in United States

Casas Bahia has an estimated audience of 399,946 people in United States. 51.6% are female, 48.4% are male, average age 34.0. Top regions: Massachusetts, Florida, New Jersey.
The average Casas Bahia fan in United States is 34.0 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Florida, New Jersey.
Category: Shopping · Type: Brand
Demographics of Casas Bahia fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 34.0 |
| Estimated audience size | 399,946 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 92,483 | 11.74× |
| Florida | 87,471 | 3.23× |
| New Jersey | 30,228 | 2.97× |
| California | 29,607 | 0.67× |
| New York | 26,588 | 1.19× |
| Texas | 20,340 | 0.59× |
| Connecticut | 16,650 | 4.15× |
| Pennsylvania | 16,364 | 1.22× |
| Virginia | 12,796 | 1.31× |
| Georgia | 11,170 | 0.91× |
| South Carolina | 7,511 | 1.25× |
| North Carolina | 6,563 | 0.55× |
| Maryland | 5,679 | 0.83× |
| Illinois | 5,667 | 0.43× |
| Washington | 5,352 | 0.67× |
| Michigan | 4,726 | 0.45× |
| Ohio | 4,541 | 0.37× |
| Washington, District of Columbia | 3,433 | 2.86× |
| Oregon | 3,207 | 0.7× |
| New Hampshire | 3,180 | 2.02× |
| Tennessee | 3,110 | 0.39× |
| Utah | 2,967 | 0.83× |
| Missouri | 2,842 | 0.44× |
| Colorado | 2,697 | 0.43× |
| Nevada | 2,187 | 0.57× |
| Louisiana | 2,122 | 0.41× |
| Arizona | 2,066 | 0.25× |
| Rhode Island | 1,983 | 1.56× |
| Indiana | 1,931 | 0.26× |
| Minnesota | 1,734 | 0.3× |
| Alabama | 1,612 | 0.29× |
| Kansas | 1,485 | 0.47× |
| Oklahoma | 1,057 | 0.24× |
| Kentucky | 957 | 0.19× |
| Wisconsin | 919 | 0.15× |
| Iowa | 881 | 0.27× |
| Mississippi | 779 | 0.24× |
| Idaho | 668 | 0.33× |
| New Mexico | 645 | 0.32× |
| Hawaii | 603 | 0.35× |
| Arkansas | 562 | 0.17× |
| Nebraska | 519 | 0.26× |
| West Virginia | 482 | 0.26× |
| Alaska | 481 | 0.56× |
| Montana | 454 | 0.41× |
| Vermont | 440 | 0.63× |
| Delaware | 429 | 0.39× |
| Wyoming | 422 | 0.71× |
| Maine | 415 | 0.29× |
| South Dakota | 414 | 0.45× |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 92.7% |
| United States | 2.1% |
| Portugal | 1.4% |
See Casas Bahia audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Casas Bahia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.